betterretailing.com

https://betterretailing.com· First analyzed 02 Jun 2026· Updated 02 Jun 2026

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betterretailing.com

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

172.66.41.39

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

lisa.ns.cloudflare.com.ben.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

449 ms10%

Speed Index

584 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.4 MB

105 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

Better Retailing (2023)v1.0.0Custom

by Juicy Media

View Theme

Progressive Web App

Service WorkerApple Touch IconTheme Color

Technology Stack

28 Technologies Detected

Plugins

Post Views Counter

Contact Form 7

Menu Image Webtoffee Gdpr Cookie Consent

WooCommerce

Wp Polls

Google Analytics Premium

Intelly Countdown Onesignal Free Web Push Notifications

Woocommerce Gateway Stripe

Jm Gdpr Data Tables Generator By Supsystic Jm Adsanity Ajax Ad Loading

Analytics

Libraries

Underscore.js Moment.js

UI Components

CSS Frameworks

Icon Libraries

Marketing

Advertising

CDN

Security

SEO Analysis

B76/100

Meta Tags14/15

Content11/12

Headings3/8

Technical22/25

E-E-A-T2/7

Images3/7

Links2/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

betterretailing.combetterretailing.com

Convenience Store News | Retail and Grocery UK | Better Retailing

Comprehensive convenience store news across retail, grocery industries and more | UK news for independent retailers and stores.

Title Length65 chars

Recommended: 50-60 chars (~391px / 580px)

Description Length127 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (48/51) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

robots.txt

35 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

19/100

Poor

6 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D49/100

Bot Access

15/25

Machine Read.

10/25

Schema Data

7/25

Citation

17/25

AI Bot Access

6/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:4%

Words:1,457

Token eff.:Optimal

Sections/1K:6.9

Depth:1/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary24w

Descriptive Headingsavg 8.7w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

82/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

66/100

141 mg

CO₂e / view

1.4 MB

Page Weight

60%

Cleaner Than

New Visitor

161 mg

Returning (cached)

81 mg

Annual (10K/mo)

16.9 kg

Emission Segments

Data Center

7 mg

Network

42 mg

Device

93 mg

Resource Breakdown

Images

1.3 MB

CSS

300 B

HTML

34.2 KB

Other

1.1 KB

Green Hosting Verified

Cloudflare

GWF Verified

3 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

A+

Security Score

98%Excellent

Static / Informational

HTTPS

WAF

36d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.04.2026

Valid Until

08.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.betterretailing.com

SHA-256 Fingerprint

B0:C0:0F:73:BF:BD:F3:06:F4:9E:27:6E:4B:2B:29:0C:2D:C8:8C:DD...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 3s(max-age=3, must-revalidate max-age=1)

cf-cache-status

DYNAMIC

cf-ray

a052bb8b8e1aa8d0-EWR

content-encoding

⚡ Brotli(br)

content-security-policy

frame-ancestors 'self';

Good Warning Issue

Email Infrastructure

ImprovMX

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx2.improvmx.com

mx1.improvmx.com

Domain Information

betterretailing.com

Domain Age

17y 7m

Created

24.10.2008

Expires

24.10.2027

Last Updated

29.10.2025

Registrar

123-Reg Limited

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

82/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, viewport-fit=cover

Typography & Readability

Roboto Condensed + Roboto

WCAG AA

74/100

Readability

/30

24/30

16px · LH --

Hierarchy

/20

8/20

WCAG

/25

22/25

4.96:1 min contrast

Performance

/25

20/25

System fonts

Heading Font

Roboto Condensed

Sans

Body Font

Roboto

Sans16px

Contrast Ratio

4.96:1

WCAG AA (≥4.5:1)

Reading Comfort

~53 CPL

Optimal (45–75)

24px

19px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line length: ~53 chars/line (ideal 45–75 CPL).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFlesch 0

Color Palette

11 unique colors

2.54:1 Fail Light

#a2a99d

Other· 6.3%

#5d6360

Other· 5.9%

#f7f6f4

Background· 45.39999999999999%

#c71c30

Primary· 10.5%

#2c3557

Primary· 8%

#1d1820

Text· 5.9%

#bf7578

Secondary· 5.6%

#dbbeb5

Secondary· 5.5%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

GDPR Cookie ConsentFree

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

betterretailing.com(11)cdn.onesignal.com(2)gs-cdn.optimonk.com(2)gstatic.com(1)onsite.optimonk.com(1)

Website Identity