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betterment.com

https://betterment.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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betterment.com
Desktop screenshot of betterment.com
Mobile screenshot of betterment.com
Mobile

Sponsored

Hosting Provider

HubSpot CMS
hubspot.com

IP Address

199.60.103.173

Site Location

🇺🇸 New York, United Statesvia schema_nap

Server Location

🇺🇸 Cambridge, United States

ASN

AS209242

Organization

HubSpot, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1989.awsdns-56.co.uk.ns-810.awsdns-37.net.ns-1161.awsdns-17.org.ns-16.awsdns-02.com.

Performance

85

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.7 MB
250 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
HubSpot CMS

Technology Stack

12 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Segment

Libraries

1
jQueryv3.5.1

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
TikTok Pixel

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

B75/100
23
3
1
Meta Tags15/15
Content3/12
Headings6/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
betterment.combetterment.com

Betterment | Automated investing & Financial planning

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

Title Length53 chars

Recommended: 50-60 chars (~316px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (7 words). Search engines need substantial content for ranking.

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

1,626 URLs

robots.txt

32 rules

Sitemap reference found

Local SEO

Local Search Readiness

27/100
Needs Work
7 13

Sponsored

AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
9/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:4%
Words:3,303
Token eff.:Poor Structure

Structured Data

4 JSON-LD
FAQPage×1.5Organization×1.1VideoObject
sameAs entity links

Citation Readiness

Opening Summary69w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
26/100
F
973 mg
CO₂e / view
7.7 MB
Page Weight
5%
Cleaner Than
New Visitor
1.11 g
vs
Returning (cached)
556 mg
Annual (10K/mo)
116.7 kg
Emission Segments
Data Center
217 mg
Network
234 mg
Device
522 mg
Resource Breakdown
JavaScript
1.0 MB
Images
6.3 MB
CSS
291.7 KB
HTML
55.7 KB
Other
600 B
Green Hosting Not Verified
HubSpot CMS
8 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

86%Very Good
Interactive

HTTPS

WAF

87d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

24.04.2026

Valid Until

23.07.2026

Subject Alternative Names (1)

www.betterment.com

SHA-256 Fingerprint

EF:2A:10:03:18:20:74:37:74:8B:0E:39:6E:23:DC:E7:0F:E9:C6:8A...

Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-credentials
false
alt-svc
h3=":443"; ma=86400
cache-control
🟡 0s(s-maxage=0,max-age=0)
cache-tag
CT-211169440685,P-5274572,CW-145947863887,CW-161598203446,CW...
cf-cache-status
MISS
cf-ray
9f25748a7ea34306-BOS
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (7)

aspmx.l.google.com
alt1.aspmx.l.google.com
aspmx2.googlemail.com
aspmx5.googlemail.com

+3 more

Domain Information

betterment.com

Domain Age
24y 1m

Created

24.03.2002

Expires

24.03.2027

Last Updated

28.02.2026

Registrar

Name.com, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly54 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Season Mix + GT America

WCAG AA
68/100
Readability
/30
15/30

12px · LH 1.35

Hierarchy
/20
17/20

6x ratio · ✓ H1→H6

WCAG
/25
20/25

4.54:1 min contrast

Performance
/25
16/25

2 fonts · 11 req

Heading Font

Season Mix

Sans72px

Body Font

GT America

Sans12px

Contrast Ratio

4.54:1

WCAG AA (≥4.5:1)

Reading Comfort

~47 CPL

Optimal (45–75)
72px
h1
44px
h2
32px
h3
24px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.35). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~47 chars/line (ideal 45–75 CPL).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.5:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 6.0x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 61

Color Palette

11 unique colors
Dark
#312f2a
Text· 7.3%
#1a5fd4
Primary· 23.6%
#08257a
Accent· 19.199999999999996%
#0e3b9c
Accent· 10.3%
#030b23
Accent· 9.8%
#fefffe
Primary· 9%
#144fbb
Accent· 7.8%
#86909d
Secondary· 5.5%

Business & Marketing Stack

9 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

4
Google AnalyticsFree
HotjarMid-Market
MixpanelMid-Market
Google Tag ManagerFree

User behavior and product analytics

Advertising

2
Pinterest AdsMid-Market
TikTok PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Affiliate & Partnerships

1
PartnerStackMid-Market

Affiliate networks and partner tracking

5

Categories

9

Total Tools

0

Enterprise

7

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
20
Async
0
Defer

Top Script Sources

analytics.tiktok.com(5)cdn.segment.com(4)d2hrivdxn8ekm8.cloudfront.net(2)s.pinimg.com(2)cdn.mxpnl.com(1)

Website Identity

BMT_Homepage_Tax-cident_Desktop

BMT_Homepage_Tax-cident_Desktop

VideoObject

a B4C Website Videos video

+1-718-400-6898
www.betterment.com
24 years old

450 West 33rd Street, Floor 11, New York

10001, New York, NY

US

Location detected: 🇺🇸 United States, New Yorkvia schema_nap
Name.com, Inc.📧 Google Workspaceen

Sponsored

Last analyzed: 26 Apr 2026 at 12:05

Historical Analysis & Change Tracking