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better.co.uk

https://better.co.uk· First analyzed 28 May 2026· Updated 28 May 2026
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better.co.uk
Desktop screenshot of better.co.uk
Mobile screenshot of better.co.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.67.68.159

Site Location

🇬🇧 Cardiff, United Kingdomvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

hank.ns.cloudflare.com.sara.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
492 ms10%
Speed Index
640 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1 MB
48 requests

Image Optimization

Lazy LoadWebPResponsiveCloudinary
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Gatsbyv5.13.3
Styling
Bootstrap
API
Data Source
Headless CMS
Contentful
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Progressive Web App

Web ManifestApple Touch Icon

Detected API Sources

//images.ctfassets.net/bed00l8...//images.ctfassets.net/bed00l8...

Technology Stack

21 Technologies Detected

Analytics

6
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
SegmentFullStory

Advertising

5
Google AdsGoogle AdSenseMicrosoft AdvertisingTaboolaOutbrain

CSS Frameworks

2
Bootstrap
Tailwind CSS

Other

2
OptimizelyGoogle Optimize

Meta Frameworks

1
Gatsby

Other

1
D3.js

Fonts

1
Google Fonts

Marketing

1
HubSpot

Reviews

1
Trustpilot

CDN

1
Cloudflare

SEO Analysis

B76/100
26
1
1
Meta Tags13/15
Content3/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
better.co.ukbetter.co.uk

Free Online Mortgage Broker | Better.co.uk

Join thousands of homeowners with mortgage advice you can trust. Rated 4.9 on Trustpilot from over 9,000 reviews. We are your leading free online mortgage br...

Description truncated.
Title Length42 chars

Recommended: 50-60 chars (~255px / 580px)

Description Length162 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (0 words). Search engines need substantial content for ranking.

2 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

162 URLs

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

40/100
Fair
11 11

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AI & LLM Readiness

F34/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
2/25
Citation
5/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:2,979
Token eff.:Optimal

Structured Data

3 JSON-LD
Organization×1.1(min)
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
65/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
3/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
49/100
B
106 mg
CO₂e / view
1.0 MB
Page Weight
70%
Cleaner Than
New Visitor
121 mg
vs
Returning (cached)
61 mg
Annual (10K/mo)
12.7 kg
Emission Segments
Data Center
5 mg
Network
31 mg
Device
70 mg
Resource Breakdown
JavaScript
814.6 KB
Images
52.1 KB
HTML
137.9 KB
Other
44.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • •Carbon footprint recommendation preview...
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B

Security Score

71%Good
Static / Informational

HTTPS

WAF

65d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.05.2026

Valid Until

01.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

better.co.uk*.better.co.uk

SHA-256 Fingerprint

94:48:55:61:BE:8A:7D:0A:E2:04:09:26:FA:33:A5:33:62:FD:C4:7A...

Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

age
543020
alt-svc
h3=":443"; ma=86400
cache-control
🟡 0s(public, max-age=0, must-revalidate)
cf-cache-status
HIT
cf-ray🇮🇹 Milan
a03008729d43bb11-MXP
content-encoding
zstd
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt2.aspmx.l.google.com
alt3.aspmx.l.google.com
alt1.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

better.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
64/100
Mobile Friendly476 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
2 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Regular

WCAG AA
71/100
Readability
/30
16/30

12px · LH 1.50

Hierarchy
/20
18/20

7x ratio · ✓ H1→H6

WCAG
/25
21/25

6.04:1 min contrast

Performance
/25
16/25

2 fonts · 12 req

Heading Font

Regular

Sans84px

Body Font

Regular

Sans12px

Contrast Ratio

6.04:1

WCAG AA (≥4.5:1)

Reading Comfort

~41 CPL

Narrow lines
84px
h1
72px
h2
16px
h3
18px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 7.0x larger than body text.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 55

Color Palette

7 unique colors
Light
#ffffff
Background· 23.8%
#3b3024
Secondary· 5.4%
#b35f21
Accent· 4.2%
#eee9df
Secondary· 2.6%
#6d8776
Secondary· 2.5%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

2
CookiebotMid-Market
OneTrustEnterprise

Cookie consent and privacy compliance tools

A/B Testing & Optimization

1
OptimizelyEnterprise

Experimentation and conversion optimization

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

4

Categories

5

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Google AdSense

Sponsored

Scripts & Styles

8 Resources

8
Scripts
0
Styles
6
Async
0
Defer

Top Script Sources

local(4)consent.cookiebot.com(2)cdn.optimizely.com(1)widget.trustpilot.com(1)

Website Identity

Better.co.uk

Organization
[email protected]
+442038841660

1st Floor, Wellington House, Wellington Street, Cardiff

CF11 9BE, Cardiff

GB

Location detected: 🇬🇧 United Kingdom, Cardiffvia schema_nap
📧 Google Workspaceen

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Last analyzed: 28 May 2026 at 20:33

Historical Analysis & Change Tracking