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berrysjewellers.co.uk

https://berrysjewellers.co.uk· First analyzed 14 May 2026· Updated 14 May 2026
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berrysjewellers.co.uk
Desktop screenshot of berrysjewellers.co.uk
Mobile screenshot of berrysjewellers.co.uk
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns0.liveboxserver.uk.ns1.liveboxserver.uk.

Performance

87

Core Web Vitals

Weight

First Contentful Paint
1.7 s10%
Speed Index
2.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.7 MB
296 requests

Image Optimization

Lazy LoadWebPAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

17 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelFullStory

Advertising

3
Google AdsLinkedIn AdsMicrosoft Advertising

Customer Support

2
CrispZendesk

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B74/100
24
3
1
Meta Tags14/15
Content3/12
Headings7/8
Technical22/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
B
berrysjewellers.co.ukberrysjewellers.co.uk

Berrys Jewellers Luxury Jewellery & Watches In-Store & Online

Discover luxury jewellery & watches at Berry's Jewellers. Our nationwide, family-run business offers the finest luxury brands in our jewellery stores & online.

Title Length61 chars

Recommended: 50-60 chars (~374px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (9 words). Search engines need substantial content for ranking.

4 issues found

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Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

182 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

21/100
Needs Work
6 13

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AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
8/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:876
Token eff.:Optimal

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary432w
Descriptive Headingsavg 3w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
65/100
8
Passed
7
Critical
0
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
7/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
45/100
F
482 mg
CO₂e / view
4.7 MB
Page Weight
15%
Cleaner Than
New Visitor
551 mg
vs
Returning (cached)
275 mg
Annual (10K/mo)
57.8 kg
Emission Segments
Data Center
24 mg
Network
142 mg
Device
317 mg
Resource Breakdown
JavaScript
1.4 MB
Images
1.1 MB
CSS
87.5 KB
Fonts
97.8 KB
HTML
451.0 KB
Other
1.6 MB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

WAF

61d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

15.04.2026

Valid Until

14.07.2026

Subject Alternative Names (1)

www.berrysjewellers.co.uk

SHA-256 Fingerprint

84:E2:F6:08:4F:9E:7A:9E:E0:96:CC:98:8F:CF:75:2A:75:11:D7:39...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fb8a872796b6f5d-CDG
content-encoding
⚡ Brotli(br)
content-language
en-FR
content-length
461524
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

berrysjewellers-co-uk.mx1.arsmtp.com
berrysjewellers-co-uk.mx2.arsmtp.com

Domain Information

berrysjewellers.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner
CookieYes
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieYes
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
81/100
Mobile Friendly43 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Cardo + Gill Sans Nova

WCAG Partial
58/100
Readability
/30
18/30

18px · LH 1.00

Hierarchy
/20
7/20

1.33x ratio

WCAG
/25
15/25

1:1 min contrast

Performance
/25
18/25

2 fonts · 6 req

Heading Font

Cardo

Serif24px

Body Font

Gill Sans Nova

Sans18px

Contrast Ratio

1:1

8 issues

Reading Comfort

~38 CPL

Narrow lines
24px
h1
36px
h2
18px
p
Minor Second
Scale

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.00). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 43/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

GGoogle FontsFluid TypeFlesch 43

Color Palette

11 unique colors
12.37:1 AAA Light
#ffffff
Primary· 23.7%
#3c3234
Secondary· 5.8%
#fedfe5
Background· 15.8%
#080f15
Primary· 13.1%
#ac9284
Secondary· 8.2%
#9f7777
Secondary· 7.4%
#645149
Secondary· 6.2%
#1a1d27
Secondary· 6.1%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

4
Facebook PixelMid-Market
LinkedIn AdsEnterprise
Pinterest AdsMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookieYesSMB

Cookie consent and privacy compliance tools

3

Categories

7

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
14
Async
1
Defer

Top Script Sources

berrysjewellers.co.uk(5)s.pinimg.com(2)connect.facebook.net(2)server2.berrysjewellers.co.uk(2)googletagmanager.com(2)

Website Identity

Berry's Jewellers

Organization
www.berrysjewellers.co.uk
Location detected: 🇬🇧 United Kingdomvia tld
en

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Last analyzed: 14 May 2026 at 08:51

Historical Analysis & Change Tracking