StackOptic
Back to Search
bernardmarr.com favicon

bernardmarr.com

https://bernardmarr.com· First analyzed 27 Apr 2026· Updated 27 Apr 2026
Export
bernardmarr.com
Desktop screenshot of bernardmarr.com
Mobile screenshot of bernardmarr.com
Mobile

Sponsored

Hosting Provider

Fasthosts
fasthosts.co.uk

IP Address

77.68.81.51

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS8560

Organization

Fasthosts Internet Limited

Server

Nginx

Nameservers

ns2.livedns.co.uk.ns3.livedns.co.uk.ns1.livedns.co.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
578 ms10%
Speed Index
751 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.9 MB
142 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Avadav7.8.2Custom
by ThemeFusion
View Theme

Technology Stack

22 Technologies Detected

Plugins

6
Awsm Team Pro
Post CarouselComplianz GdprFusion BuilderGtranslate
Yoast SEO

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelSegment

Libraries

2
jQueryv3.7.1
jQuery UI

UI Components

2
SwiperSlick Carousel

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Email Marketing

1
Constant Contact

Popups & Forms

1
Privy

Web Servers

1
Nginx

Languages

1
PHPv8.1.34

SEO Analysis

A84/100
23
8
0
Meta Tags12/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T5/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
B
bernardmarr.combernardmarr.com

Bernard Marr | Future . Business . Success

Bernard Marr & Co is a world-leading independent think tank and consulting organisation providing writing, speaking, consulting, training and research servic...

Description truncated.
Title Length42 chars

Recommended: 50-60 chars (~254px / 580px)

Description Length329 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    4 URLs

    4 sub-sitemaps

    robots.txt

    5 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    24/100
    Needs Work
    7 11

    Sponsored

    AI & LLM Readiness

    D53/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    8/25
    Citation
    17/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:5%
    Words:2,599
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary2841w
    Descriptive Headingsavg 4.3w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    83/100
    14
    Passed
    4
    Critical
    0
    Warnings
    Images & Alt Text
    13/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    50/100
    E
    298 mg
    CO₂e / view
    2.9 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    340 mg
    vs
    Returning (cached)
    170 mg
    Annual (10K/mo)
    35.7 kg
    Emission Segments
    Data Center
    15 mg
    Network
    87 mg
    Device
    196 mg
    Resource Breakdown
    JavaScript
    164.9 KB
    Images
    2.1 MB
    CSS
    425.8 KB
    Fonts
    188.8 KB
    HTML
    50.8 KB
    Green Hosting Verified
    IONOS SE
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    21%Critical
    Interactive

    HTTPS

    No WAF

    30d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    27.02.2026

    Valid Until

    28.05.2026

    Subject Alternative Names (4)

    *.bernardmarr.combernardmarr.co.ukbernardmarr.comwww.bernardmarr.co.uk

    SHA-256 Fingerprint

    F9:66:9E:1B:02:09:F0:AA:85:3D:18:61:26:4C:47:3F:BB:40:58:FA...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, private, must-revalidate, max-age=2419200)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=UTF-8
    date
    Mon, 27 Apr 2026 17:58:38 GMT
    expires
    Mon, 25 May 2026 17:58:38 GMT
    last-modified
    Mon, 27 Apr 2026 04:55:27 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    mailserver.bernardmarr.com

    Domain Information

    bernardmarr.com

    Domain Age
    10 years

    Created

    22.04.2016

    Expires

    22.04.2027

    Last Updated

    23.03.2026

    Registrar

    IONOS SE

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Complianz

    Cookie Consent Banner
    Complianz
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Complianz
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    79/100
    Mobile Friendly226 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    futura-pt

    WCAG Partial
    61/100
    Readability
    /30
    25/30

    18px · LH 1.60

    Hierarchy
    /20
    13/20

    3.56x ratio

    WCAG
    /25
    12/25

    1:1 min contrast

    Performance
    /25
    11/25

    1 font · 7 req

    Heading Font

    futura-pt

    Sans64px

    Body Font

    futura-pt

    Sans18px

    Contrast Ratio

    1:1

    17 issues

    Reading Comfort

    Single Font Family

    left aligned
    64px
    h1
    30px
    h2
    28px
    h3
    24px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 21/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 17 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.6x larger than body text.

    AAdobe FontsBuy on MyFontsFlesch 21

    Color Palette

    7 unique colors
    17.76:1 AAA Light
    #ffffff
    Background· 59.099999999999994%
    #181818
    Text· 3.5%
    #c6ce00
    Primary· 27.5%
    #d8dd52
    Accent· 3%
    #e9eacd
    Secondary· 2.4%
    #b1b46e
    Secondary· 1.6%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Lead Generation

    1
    PrivyE-commerce

    Popups, forms, and lead capture tools

    Privacy & Cookies

    1
    ComplianzSMB

    Cookie consent and privacy compliance tools

    3

    Categories

    3

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    27 Resources

    17
    Scripts
    10
    Styles
    2
    Async
    3
    Defer

    Top Script Sources

    bernardmarr.com(7)web.archive.org(2)gstatic.com(1)static.ctctcdn.com(1)apps.elfsight.com(1)

    Website Identity

    Bernard Marr

    Bernard Marr

    Organization

    Bernard Marr & Co is a world-leading independent think tank and consulting organisation providing writing, speaking, consulting, training and research services in the areas of: Strategy & Key Performance Indicators and metrics, Big Data, Analytics & AI Artificial Intelligence, Performance Management

    bernardmarr.com/
    10 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    IONOS SEen-GB

    Sponsored

    Last analyzed: 27 Apr 2026 at 17:59

    Historical Analysis & Change Tracking