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beiersdorf.de

https://beiersdorf.de· First analyzed 16 May 2026· Updated 16 May 2026
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beiersdorf.de
Desktop screenshot of beiersdorf.de
Mobile screenshot of beiersdorf.de
Mobile

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Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

104.210.154.101

Site Location

🇩🇪 Germanyvia tld

Server Location

🇺🇸 San Antonio, United States

ASN

AS8075

Organization

Microsoft Azure Cloud (southcentralus)

CDN

CDN

Nameservers

ns5.netnames.net.ns6.netnames.net.ns1.netnames.net.ns2.netnames.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
479 ms10%
Speed Index
623 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.6 MB
44 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Microsoft Azure
CDN
CDN

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Segment

CSS Frameworks

2
Tailwind CSS
UIkit

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

SEO Analysis

B71/100
20
6
1
Meta Tags15/15
Content11/12
Headings7/8
Technical15/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
B
beiersdorf.debeiersdorf.de

Beiersdorf – Die Erfinder*innen der modernen Hautpflege

Wir sind Beiersdorf. Stolz nennen wir uns die Erfinder*innen der modernen Hautpflege. Seit 1882 sorgen wir dafür, dass sich Menschen in ihrer Haut wohlfühlen.

Title Length55 chars

Recommended: 50-60 chars (~332px / 580px)

Description Length158 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (17/20) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: standard

377 URLs

robots.txt

5 rules

Sitemap reference found

Local SEO

Local Search Readiness

8/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
10/25
Schema Data
0/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User
data-nosnippet

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:938
Token eff.:Optimal
Sections/1K:6.4
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary374w
Descriptive Headingsavg 2.9w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
11
Passed
3
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
58/100
C
163 mg
CO₂e / view
1.6 MB
Page Weight
60%
Cleaner Than
New Visitor
186 mg
vs
Returning (cached)
93 mg
Annual (10K/mo)
19.6 kg
Emission Segments
Data Center
8 mg
Network
48 mg
Device
107 mg
Resource Breakdown
JavaScript
123.6 KB
Images
859.2 KB
CSS
614.3 KB
HTML
17.0 KB
Green Hosting Verified
Microsoft Azure
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

No WAF

178d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

10.05.2026

Valid Until

10.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.beiersdorf.de

SHA-256 Fingerprint

0A:24:BB:44:D3:25:D9:F6:71:56:4B:23:87:E7:D2:FC:1C:61:9D:FE...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-headers
content-type
access-control-allow-origin
*
cache-control
🟣 Private(private)
content-encoding
⚡ Brotli(br)
content-security-policy
default-src https: 'unsafe-inline' 'unsafe-eval' wss://umd.u...
content-type
text/html; charset=utf-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

beiersdorf-de.mail.protection.outlook.com

Domain Information

beiersdorf.de

Last Updated

11.08.2025

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly34 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=1440, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Avenir Next LT Pro Light + Avenir Next LT Pro

WCAG AA
57/100
Readability
/30
20/30

16px · LH 1.38

Hierarchy
/20
6/20
WCAG
/25
20/25

4.84:1 min contrast

Performance
/25
11/25

System fonts

Heading Font

Avenir Next LT Pro Light

Sans

Body Font

Avenir Next LT Pro

Sans16px

Contrast Ratio

4.84:1

WCAG AA (≥4.5:1)

Reading Comfort

~40 CPL

Narrow lines
50px
h2
14px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 3/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.8:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Buy on MyFontsFlesch 3

Color Palette

7 unique colors
Light
#ffffff
Background· 58.4%
#516ca3
Primary· 17.900000000000002%
#b9c6e3
Secondary· 7.5%
#d6dde6
Secondary· 4.5%
#8da0cc
Secondary· 3.8%
#25479a
Accent· 2.1%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

11 Resources

9
Scripts
2
Styles
7
Async
2
Defer

Top Script Sources

tm-eu.beiersdorf.com(3)cdn.consentmanager.net(2)local(2)googletagmanager.com(1)c.delivery.consentmanager.net(1)

Website Identity

beiersdorf.de

Location detected: 🇩🇪 Germanyvia tld
📧 Microsoft 365de-DE

Social Profiles

InstagramLinkedIn

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Last analyzed: 16 May 2026 at 07:59

Historical Analysis & Change Tracking