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beautymatter.com

https://beautymatter.com· First analyzed 09 May 2026· Updated 09 May 2026
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beautymatter.com
Desktop screenshot of beautymatter.com
Mobile screenshot of beautymatter.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

54.87.147.71

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Apache

Nameservers

ns27.domaincontrol.com.ns28.domaincontrol.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
781 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
19.9 MB
100 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Amazon Web Services (AWS)

Technology Stack

13 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Segment

Other

2
GSAPv2.1.3ScrollMagic

Libraries

1
jQueryv3.4.0

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Web Servers

1
Apachev2.4.52

SEO Analysis

D58/100
16
9
1
Meta Tags4/15
Content9/12
Headings6/8
Technical18/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social2/5
Freshness0/4
Mobile2/4
Indexability3/3
B
beautymatter.combeautymatter.com

Home | BeautyMatter

No description available for this page.

Title Length19 chars

Recommended: 50-60 chars (~121px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing meta description — important for click-through rates in SERPs

10 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

2 rules

Allows all crawlers

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D46/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
0/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:805
Token eff.:Optimal
Sections/1K:23.6
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary92w
Descriptive Headingsavg 6.8w
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
14
Passed
3
Critical
1
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
26/100
F
2.06 g
CO₂e / view
19.9 MB
Page Weight
5%
Cleaner Than
New Visitor
2.36 g
vs
Returning (cached)
1.18 g
Annual (10K/mo)
247.3 kg
Emission Segments
Data Center
101 mg
Network
606 mg
Device
1.35 g
Resource Breakdown
JavaScript
81.5 KB
Images
17.3 MB
CSS
2.5 MB
HTML
33.9 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

72d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1

Valid From

21.04.2026

Valid Until

20.07.2026

Subject Alternative Names (2)

beautymatter.comwww.beautymatter.com

SHA-256 Fingerprint

D1:BE:E7:6A:5C:6B:F0:80:AD:1D:A2:E1:6D:35:9A:83:A2:BB:85:E0...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, private)
connection
Keep-Alive
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Sat, 09 May 2026 00:15:02 GMT
keep-alive
timeout=5, max=100
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt2.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

beautymatter.com

Domain Age
22y 7m

Created

05.10.2003

Expires

05.10.2028

Last Updated

08.09.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
66/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

-apple-system

WCAG Partial
59/100
Readability
/30
20/30

23px · LH 1.67

Hierarchy
/20
14/20

8.7x ratio

WCAG
/25
9/25

1:1 min contrast

Performance
/25
16/25

System fonts

Heading Font

-apple-system

Sans200px

Body Font

-apple-system

Sans23px

Contrast Ratio

1:1

23 issues

Reading Comfort

~49 CPL

Optimal (45–75)
200px
h1
58px
h2
22px
h3
16px
h4
23px
p

✅ Excellent readability: 23px body text is ideal for all devices.

✅ Optimal line length: ~49 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 35/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 23 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 8.7x larger than body text.

Flesch 35

Color Palette

9 unique colors
4.18:1 AA Large Dark
#706f6d
Other· 28.599999999999998%
#000000
Background· 15.600000000000001%
#564a3e
Primary· 16.2%
#665d53
Secondary· 8%
#363129
Secondary· 7.7%
#1a1512
Secondary· 6.3%

Business & Marketing Stack

3 Tools Detected

Advanced

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

24 Resources

20
Scripts
4
Styles
12
Async
0
Defer

Top Script Sources

cdnjs.cloudflare.com(6)static.klaviyo.com(6)static-tracking.klaviyo.com(3)googletagmanager.com(2)google-analytics.com(1)

Website Identity

beautymatter.com

22 years old
Location detected: 🇺🇸 United Statesvia ip
GoDaddy.com, LLC📧 Google Workspaceen

Sponsored

Last analyzed: 09 May 2026 at 00:15

Historical Analysis & Change Tracking