beautycounter.com

https://beautycounter.com· First analyzed 01 May 2026· Updated 01 May 2026

Export

beautycounter.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.72

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

mia.ns.cloudflare.com.james.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

834 ms10%

Speed Index

1.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.8 MB

374 requests

Image Optimization

Lazy LoadResponsiveThumbor

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

4/20 - New Dashboard LaunchCustom

Shopify Theme

Detected Apps

KlaviyoGorgiasUpsell & Cross SellInstagram Shopping

Technology Stack

9 Technologies Detected

Analytics

Customer Support

CSS Frameworks

Fonts

Email Marketing

CDN

Security

SEO Analysis

C68/100

Meta Tags15/15

Content3/12

Headings8/8

Technical19/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

beautycounter.combeautycounter.com

Counter: The Leader of the Clean Beauty Revolution

Discover Counter, leading the standard of clean beauty. Shop our high performing, safer skincare & cosmetics products. Proven results. Do beauty better.

Title Length50 chars

Recommended: 50-60 chars (~301px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (8 words). Search engines need substantial content for ranking.

6 issues found

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Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

14/100

Poor

4 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F34/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

0/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,126

Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

85/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

48/100

294 mg

CO₂e / view

2.8 MB

Page Weight

30%

Cleaner Than

New Visitor

336 mg

Returning (cached)

168 mg

Annual (10K/mo)

35.3 kg

Emission Segments

Data Center

14 mg

Network

86 mg

Device

193 mg

Resource Breakdown

JavaScript

1.8 MB

Images

447.2 KB

CSS

327.1 KB

Fonts

158.2 KB

HTML

98.3 KB

Other

16.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

61d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

02.04.2026

Valid Until

01.07.2026

Subject Alternative Names (1)

www.counter.com

SHA-256 Fingerprint

EC:B4:6F:F3:2F:58:C0:D8:3D:E5:35:05:46:D1:35:7E:6E:A2:8C:C5...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray

9f4ed586fe4bcb6a-BOS

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

100409

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

us-smtp-inbound-2.mimecast.com

us-smtp-inbound-1.mimecast.com

Domain Information

beautycounter.com

Domain Age

24y 5m

Created

24.11.2001

Expires

12.02.2029

Last Updated

10.09.2022

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

58/100

Not Mobile Friendly11 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

ABCSocial

WCAG Partial

72/100

Readability

/30

22/30

16px · LH 1.30

Hierarchy

/20

14/20

1.5x ratio · ✓ H1→H6

WCAG

/25

18/25

1:1 min contrast

Performance

/25

18/25

1 font · 6 req

Heading Font

ABCSocial

Sans24px

Body Font

ABCSocial

Sans16px

Contrast Ratio

1:1

2 issues

Reading Comfort

~35 CPL

Narrow lines

24px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 50/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 50

Color Palette

9 unique colors

19.89:1 AAA Light

#ffffff

Background· 39.400000000000006%

#0a0909

Text· 11.7%

#67444d

Primary· 5.6%

#3c1822

Secondary· 3.5%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

Microsoft ClarityFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

counter.com(8)cdn.shopify.com(3)d33a6lvgbd0fej.cloudfront.net(1)scripts.clarity.ms(1)clarity.ms(1)

Website Identity

beautycounter.com

24 years old

Location detected: 🇨🇦 Canadavia ip

GoDaddy.com, LLC📧 Mimecasten

Social Profiles

Instagram

Sponsored

Last analyzed: 01 May 2026 at 12:37

Historical Analysis & Change Tracking