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beautybase.com

https://beautybase.com· First analyzed 20 May 2026· Updated 20 May 2026
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beautybase.com
Desktop screenshot of beautybase.com
Mobile screenshot of beautybase.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns4.visualsoft.co.uk.ns3.visualsoft.co.uk.ns2.visualsoft.co.uk.ns1.visualsoft.co.uk.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.7 MB
386 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
beautybase_shopify/mainCustom
Shopify Theme

Detected Apps

KlaviyoFacebook ChannelInstagram ShoppingPinterestTikTok

Technology Stack

15 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Advertising

2
Google AdsMicrosoft Advertising

Libraries

1
jQueryv3.6.0

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Reviews

1
Trustpilot

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B71/100
23
4
1
Meta Tags14/15
Content3/12
Headings5/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile2/4
Indexability3/3
B
beautybase.combeautybase.com

Designer Perfume Shop | Beauty Products | Fragrance | Beauty Base

Shop men's and women's perfumes, fragrances, and beauty products from leading brands at Beauty Base. Free UK delivery on orders over £35.

Title Length65 chars

Recommended: 50-60 chars (~397px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (14 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100
Poor
5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D42/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
2/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:2,534
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
71/100
11
Passed
4
Critical
3
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
384 mg
CO₂e / view
3.7 MB
Page Weight
15%
Cleaner Than
New Visitor
439 mg
vs
Returning (cached)
220 mg
Annual (10K/mo)
46.1 kg
Emission Segments
Data Center
19 mg
Network
113 mg
Device
253 mg
Resource Breakdown
JavaScript
1.1 MB
Images
2.1 MB
CSS
209.1 KB
Fonts
176.9 KB
HTML
83.8 KB
Other
49.7 KB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

79d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.05.2026

Valid Until

07.08.2026

Subject Alternative Names (1)

www.beautybase.com

SHA-256 Fingerprint

90:3F:09:F1:F3:43:D3:DC:F6:7D:A0:8A:CF:D3:FF:75:E4:D1:D5:B2...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fe9247c68ea9059-BOS
content-encoding
⚡ Brotli(br)
content-language
en-GB
content-length
85560
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (3)

ALT1.ASPMX.L.GOOGLE.com
ALT2.ASPMX.L.GOOGLE.com
ASPMX.L.GOOGLE.com

Domain Information

beautybase.com

Domain Age
24y 9m

Created

05.08.2001

Expires

05.08.2026

Last Updated

06.08.2025

Registrar

IONOS SE

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
81/100
Mobile Friendly5 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Muli

WCAG Partial
68/100
Readability
/30
20/30

14px · LH 1.60

Hierarchy
/20
15/20

2.86x ratio

WCAG
/25
17/25

1:1 min contrast

Performance
/25
16/25

2 fonts · 7 req

Heading Font

Muli

Sans40px

Body Font

Muli

Sans14px

Contrast Ratio

1:1

8 issues

Reading Comfort

~42 CPL

Narrow lines
40px
h1
32px
h2
28px
h3
14px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 3 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 2.9x larger than body text.

Buy on MyFontsVariable FontsFluid Type (rem)Flesch 46

Color Palette

14 unique colors
Dark
#65615e
Other· 23%
#f1fcf8
Primary· 15.6%
#00444c
Accent· 9.6%
#745516
Accent· 8.8%
#5b3412
Accent· 8%
#0a0607
Secondary· 6.7%
#fad443
Accent· 6%
#1d4c51
Secondary· 5.3%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

3

Categories

3

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

28 Resources

20
Scripts
8
Styles
8
Async
0
Defer

Top Script Sources

beautybase.com(13)googletagmanager.com(2)connect.facebook.net(2)js.tangooserver.com(1)tracead.com(1)

Website Identity

Beauty Base

Beauty Base

Organization
online@beautybase.com
www.beautybase.com
24 years old
Location detected: 🇨🇦 Canadavia ip
IONOS SE📧 Google Workspaceen

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Last analyzed: 20 May 2026 at 06:04

Historical Analysis & Change Tracking