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bcw-global.com

https://bcw-global.com· First analyzed 28 May 2026· Updated 28 May 2026
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bcw-global.com
Desktop screenshot of bcw-global.com
Mobile screenshot of bcw-global.com
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.64.146.45

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

diana.ns.cloudflare.com.plato.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
592 ms10%
Speed Index
770 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
788 KB
70 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
Infrastructure
Platform
AWS CloudFront
CDN
Cloudflare

Technology Stack

11 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Mouseflow

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

Meta Frameworks

1
Next.js

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
LinkedIn Ads

CDN

1
Cloudflare

SEO Analysis

B73/100
22
4
1
Meta Tags13/15
Content5/12
Headings3/8
Technical20/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile4/4
Indexability3/3
B
bcw-global.combcw-global.com

Burson | Global Communications Agency | Burson

Burson is the global leader in communications, purpose built to create value for our clients through reputation.

Title Length46 chars

Recommended: 50-60 chars (~280px / 580px)

Description Length112 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

5 issues found

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Crawlability

Sitemap
robots.txt

46 rules

Allows all crawlers

Local SEO

Local Search Readiness

20/100
Needs Work
6 12

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AI & LLM Readiness

D50/100
Bot Access
20/25
Machine Read.
4/25
Schema Data
7/25
Citation
19/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:287
Token eff.:Too Short
Sections/1K:3.5
Depth:1/5

Structured Data

4 JSON-LD
Person×1.3(min)Organization×1.1BreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary34w
Descriptive Headingsavg 5.2w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (6)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
72/100
11
Passed
3
Critical
3
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
65/100
B
80 mg
CO₂e / view
788.2 KB
Page Weight
80%
Cleaner Than
New Visitor
91 mg
vs
Returning (cached)
46 mg
Annual (10K/mo)
9.6 kg
Emission Segments
Data Center
4 mg
Network
23 mg
Device
52 mg
Resource Breakdown
JavaScript
711.0 KB
Images
740 B
CSS
61.5 KB
HTML
11.8 KB
Other
3.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
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A+

Security Score

91%Excellent
Interactive

HTTPS

WAF

64d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.05.2026

Valid Until

01.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

bursonglobal.com*.bursonglobal.com

SHA-256 Fingerprint

D7:DA:7C:23:39:A4:F5:9D:C3:27:03:7E:C7:5C:3E:33:F9:BD:CB:B3...

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HTTP Headers

Developer Console

age
4473
alt-svc
h3=":443"; ma=86400
cache-control
🟡 300s(public, max-age=300, s-maxage=3600, stale-while-revalidate=9...)
cf-cache-status
DYNAMIC
cf-ray
a02d69549dc10f5f-EWR
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mxb-0059cf01.gslb.pphosted.com
mxa-0059cf01.gslb.pphosted.com

Domain Information

bcw-global.com

Domain Age
8y 2m

Created

07.03.2018

Expires

07.03.2028

Last Updated

05.01.2023

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
72/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, viewport-fit=cover

Typography & Readability

neue-haas-grotesk-display

WCAG AAA
71/100
Readability
/30
18/30

24px · LH --

Hierarchy
/20
8/20
WCAG
/25
24/25

20.21:1 min contrast

Performance
/25
21/25

2 fonts

Heading Font

neue-haas-grotesk-display

Sans

Body Font

neue-haas-grotesk-display

Sans24px

Contrast Ratio

20.21:1

WCAG AAA (≥7:1)

Reading Comfort

~37 CPL

Narrow lines
48px
h2
48px
h3
24px
p
Minor Second
Scale

✅ Excellent readability: 24px body text is ideal for all devices.

❌ Very complex text: Flesch score 30/100. Consider shorter sentences and simpler words.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 20.2:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

AAdobe FontsBuy on MyFontsFlesch 30

Color Palette

11 unique colors
Light
#ffffff
Text· 12.5%
#523e3a
Secondary· 26.699999999999996%
#feff01
Primary· 13.6%
#dabda4
Secondary· 13.399999999999999%
#402d2b
Secondary· 6.9%
#c8a687
Secondary· 6.2%
#b89172
Secondary· 5.6%
#e8d4b5
Accent· 5.5%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
MouseflowSMB

User behavior and product analytics

Advertising

1
LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

3

Categories

5

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

22 Resources

20
Scripts
2
Styles
5
Async
8
Defer

Top Script Sources

local(15)snap.licdn.com(2)googletagmanager.com(2)cdn.mouseflow.com(1)

Website Identity

Burson

Burson

Organization

Burson is the global leader in communications purpose-built to create value for our clients through reputation.

bursonglobal.com
8 years old
Location detected: 🇨🇦 Canadavia ip
Network Solutions, LLCen

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Last analyzed: 28 May 2026 at 12:55

Historical Analysis & Change Tracking