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bauer.com

https://bauer.com· First analyzed 05 May 2026· Updated 05 May 2026
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bauer.com
Desktop screenshot of bauer.com
Mobile screenshot of bauer.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

udns1.cscdns.net.udns2.cscdns.uk.

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.8 MB
399 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Sprint Deployment - 29 Apr 2026Custom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoFacebook ChannelInstagram ShoppingTikTok

Technology Stack

20 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Frameworks

2
Angular
Alpine.js

Advertising

2
Google AdsMicrosoft Advertising

Libraries

1
jQueryv3.6.0

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Other

1
VWO

Reviews

1
Yotpo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

C63/100
21
3
3
Meta Tags8/15
Content3/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bauer.combauer.com

Home of Hockey | BAUER

For over 90 years, Bauer has set the bar in the level of quality, protection and performance in hockey equipment; sticks, gloves, pads, helmets, skates, base...

Description truncated.
Title Length22 chars

Recommended: 50-60 chars (~137px / 580px)

Description Length183 chars

Recommended: 120-160 chars

Issues (3)

  • • Very thin content (5 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (103/127) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

161 rules

Sitemap reference found

Local SEO

Local Search Readiness

21/100
Needs Work
5 13

Sponsored

AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:2,362
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
49/100
E
293 mg
CO₂e / view
2.8 MB
Page Weight
30%
Cleaner Than
New Visitor
334 mg
vs
Returning (cached)
167 mg
Annual (10K/mo)
35.1 kg
Emission Segments
Data Center
14 mg
Network
86 mg
Device
192 mg
Resource Breakdown
JavaScript
1.5 MB
Images
1.1 MB
CSS
113.9 KB
Fonts
5.1 KB
HTML
81.4 KB
Other
23.8 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

66d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.04.2026

Valid Until

11.07.2026

Subject Alternative Names (1)

www.bauer.com

SHA-256 Fingerprint

61:2A:1C:9F:A1:6F:A4:1C:47:34:55:E0:D9:0F:16:E6:BD:8D:80:78...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f6c290efe78edb2-MXP
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
83052
Good Warning Issue

Email Infrastructure

Mimecast

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

us-smtp-inbound-2.mimecast.com
us-smtp-inbound-1.mimecast.com

Domain Information

bauer.com

Domain Age
31y 2m

Created

25.02.1995

Expires

26.02.2027

Last Updated

22.02.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly52 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Impact

WCAG Partial
54/100
Readability
/30
9/30

13px · LH 2.31

Hierarchy
/20
18/20

4.62x ratio · ✓ H1→H6

WCAG
/25
13/25

1:1 min contrast

Performance
/25
14/25

3 fonts · 5 req

Heading Font

Impact

Display60px

Body Font

Impact

Display13px

Contrast Ratio

1:1

28 issues

Reading Comfort

~37 CPL

Narrow lines
60px
h1
60px
h2
40px
h3
30px
h4
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Wide line spacing (2.31). 1.4–1.6 is optimal for body text.

⚠️ Partial contrast: 28 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.6x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle FontsAAdobe FontsBuy on MyFontsFluid TypeFlesch 63

Color Palette

11 unique colors
8.88:1 AAA Light
#cccccc
Other· 18.900000000000002%
#272b2f
Secondary· 8.2%
#000001
Primary· 18.7%
#549bba
Secondary· 4.7%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Reddit PixelMid-Market

Ad platforms and retargeting pixels

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

5

Categories

7

Total Tools

0

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
0
Defer

Top Script Sources

googletagmanager.com(5)connect.facebook.net(2)bauer.com(2)cdnjs.cloudflare.com(1)cdn.gladly.com(1)

Website Identity

Bauer Hockey, LLC

Bauer Hockey, LLC

Organization
www.bauer.com
31 years old
Location detected: 🇨🇦 Canadavia ip
CSC Corporate Domains, Inc.📧 Mimecasten

Sponsored

Last analyzed: 05 May 2026 at 02:02

Historical Analysis & Change Tracking