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bat.com

https://bat.com· First analyzed 27 Apr 2026· Updated 27 Apr 2026
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bat.com
Desktop screenshot of bat.com
Mobile screenshot of bat.com
Mobile

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Hosting Provider

Incapsula Inc

IP Address

45.223.155.75

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Mateo, United States

ASN

AS19551

Organization

Incapsula Inc

Server

AmazonS3

CDN

CloudFront

Nameservers

dns4.comlaude-dns.eu.dns1.comlaude-dns.com.dns2.comlaude-dns.net.dns3.comlaude-dns.co.uk.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
766 ms10%
Speed Index
996 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.3 MB
120 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

4 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Libraries

1
Swiper

SEO Analysis

B73/100
21
6
1
Meta Tags12/15
Content11/12
Headings8/8
Technical22/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bat.combat.com

British American Tobacco - Home

The home of BAT, a leading multi-category consumer goods company that provides tobacco and nicotine products to millions of consumers around the world.

Title Length31 chars

Recommended: 50-60 chars (~191px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (14/26) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: standard

951 URLs

robots.txt

5 rules

Sitemap reference found

Local SEO

Local Search Readiness

8/100
Poor
3 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
2/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:1,508
Token eff.:Optimal
Depth:1/5

Structured Data

Microdata
BreadcrumbListmicrodataSearchActionmicrodata

Citation Readiness

Opening Summary18w
Descriptive Headingsavg 6w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
14
Passed
3
Critical
0
Warnings
Images & Alt Text
8/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
30/100
F
549 mg
CO₂e / view
4.3 MB
Page Weight
15%
Cleaner Than
New Visitor
627 mg
vs
Returning (cached)
314 mg
Annual (10K/mo)
65.9 kg
Emission Segments
Data Center
123 mg
Network
132 mg
Device
295 mg
Resource Breakdown
JavaScript
352.9 KB
Images
3.7 MB
CSS
265.3 KB
HTML
31.0 KB
Other
6.4 KB
Green Hosting Not Verified
Incapsula Inc
6 recommendations
  • •Carbon footprint recommendation preview...
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D

Security Score

51%Poor
Interactive

HTTPS

WAF

156d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

03.09.2025

Valid Until

30.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.bat.combat.com

SHA-256 Fingerprint

0F:CF:61:8E:38:7A:32:6C:58:AC:37:26:A5:05:F5:B9:FF:91:DF:5E...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-type
text/html
date
Mon, 27 Apr 2026 18:54:00 GMT
etag
W/"c439ca8dc93c8a7d64bac2186aa65ce4"
last-modified
Wed, 22 Apr 2026 11:31:35 GMT
server
AmazonS3
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

bat-com.mail.protection.outlook.com

Domain Information

bat.com

Domain Age
31y 1m

Created

14.03.1995

Expires

15.03.2027

Last Updated

28.02.2026

Registrar

Nom-iq Ltd. dba COM LAUDE

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner
Cookie Notice (WP)
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Notice (WP)
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
67/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Aeroport

WCAG Partial
74/100
Readability
/30
19/30

14px · LH 1.71

Hierarchy
/20
18/20

2.57x ratio · ✓ H1→H6

WCAG
/25
17/25

1:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

Aeroport

Sans36px

Body Font

Aeroport

Sans14px

Contrast Ratio

1:1

12 issues

Reading Comfort

~41 CPL

Narrow lines
36px
h1
38px
h2
28px
h3
22px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

❌ Very complex text: Flesch score 23/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.6x larger than body text.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 23

Color Palette

8 unique colors
Dark
#79707c
Other· 7%
#0e2a62
Primary· 28.599999999999998%
#091f4d
Accent· 27.7%
#071537
Accent· 12.3%
#2c2b44
Secondary· 7.4%
#534a5c
Secondary· 6%
#2b3d60
Secondary· 5.5%
#d0c8c5
Secondary· 5.5%

Business & Marketing Stack

2 Tools Detected

Advanced

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

2

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
2
Async
18
Defer

Top Script Sources

local(17)rum.hlx.page(1)cdn.cookielaw.org(1)googletagmanager.com(1)

Website Identity

bat.com

31 years old
Location detected: 🇺🇸 United Statesvia ip
Nom-iq Ltd. dba COM LAUDE📧 Microsoft 365en

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Last analyzed: 27 Apr 2026 at 18:54

Historical Analysis & Change Tracking