StackOptic
Back to Search
basis.com favicon

basis.com

https://basis.com· First analyzed 29 Apr 2026· Updated 29 Apr 2026
Export
basis.com
Desktop screenshot of basis.com
Mobile screenshot of basis.com
Mobile

Sponsored

Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.21

Site Location

🇺🇸 Chicago, United Statesvia schema_nap

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns22.digicertdns.com.ns21.digicertdns.com.ns24.digicertdns.net.ns23.digicertdns.net.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
826 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.3 MB
92 requests

Image Optimization

WebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
oxygen-is-not-a-themeCustom

Technology Stack

18 Technologies Detected

Plugins

4
Oxygen
Oxyextras
WooCommerce
Yoast SEO

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

Libraries

2
jQueryv3.7.1
AOS

Frameworks

1
Angular

Other

1
D3.js

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

A88/100
27
3
0
Meta Tags14/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile4/4
Indexability3/3
B
basis.combasis.com

Advertising Automation Platform for Omnichannel Media | Basis

Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.

Title Length61 chars

Recommended: 50-60 chars (~372px / 580px)

Description Length135 chars

Recommended: 120-160 chars

Issues (0)

    3 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    13 URLs

    13 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    30/100
    Needs Work
    8 13

    Sponsored

    AI & LLM Readiness

    D57/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    8/25
    Citation
    18/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    blockquotes
    Text ratio:5%
    Words:1,079
    Token eff.:Optimal
    Sections/1K:13.9
    Depth:1/5

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary13w
    Descriptive Headingsavg 3.9w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    73/100
    9
    Passed
    5
    Critical
    0
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    64/100
    B
    138 mg
    CO₂e / view
    1.3 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    157 mg
    vs
    Returning (cached)
    79 mg
    Annual (10K/mo)
    16.5 kg
    Emission Segments
    Data Center
    7 mg
    Network
    40 mg
    Device
    90 mg
    Resource Breakdown
    JavaScript
    54.4 KB
    Images
    38.5 KB
    CSS
    710.1 KB
    Fonts
    1.6 KB
    HTML
    26.3 KB
    Other
    530.6 KB
    Green Hosting Verified
    WP Engine
    Provider Match
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    51%Poor
    Interactive

    HTTPS

    WAF

    56d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    27.03.2026

    Valid Until

    25.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    basis.com

    SHA-256 Fingerprint

    D7:80:88:0B:23:AB:51:5C:24:ED:19:65:7E:45:BA:F7:F6:DF:6B:DD...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 600s(max-age=600, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    9f41dac80acfee68-MXP
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    us-smtp-inbound-1.mimecast.com
    us-smtp-inbound-2.mimecast.com

    Domain Information

    basis.com

    Domain Age
    36y 7m

    Created

    11.09.1989

    Expires

    10.09.2027

    Last Updated

    11.09.2025

    Registrar

    NameCheap, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    CookieLaw

    Cookie Consent Banner
    CookieLaw
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: CookieLaw
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    82/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Source Sans Pro

    WCAG AA
    82/100
    Readability
    /30
    23/30

    18px · LH 1.60

    Hierarchy
    /20
    17/20

    2.78x ratio

    WCAG
    /25
    22/25

    4.64:1 min contrast

    Performance
    /25
    20/25

    1 font · 1 req

    Heading Font

    Source Sans Pro

    Sans50px

    Body Font

    Source Sans Pro

    Sans18px

    Contrast Ratio

    4.64:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~33 CPL

    Narrow lines
    50px
    h1
    40px
    h2
    30px
    h3
    20px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 37/100. Simplify sentences for wider reach.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.6:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    GGoogle FontsFluid Type (rem)Flesch 37

    Color Palette

    14 unique colors
    Light
    #0654f5
    Accent· 14.5%
    #fffffe
    Primary· 14.4%
    #dd6d0f
    Accent· 8.9%
    #f8b211
    Accent· 8.8%
    #eaeef0
    Secondary· 7.8%
    #f9ce1b
    Accent· 7%
    #0f38ed
    Accent· 7%
    #81afe4
    Accent· 5.4%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    CRM Systems

    1
    SalesforceEnterprise

    Customer Relationship Management platforms

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    3

    Categories

    5

    Total Tools

    2

    Enterprise

    0

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    12
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(3)unpkg.com(3)assets.trendemon.com(2)gtm.basis.com(2)trackingapi.trendemon.com(2)

    Website Identity

    Basis Technologies

    Basis Technologies

    Organization

    Basis is a leader in providing innovative software solutions that streamline operations for businesses. With a focus on automation and efficiency, Basis.com serves industries including healthcare, retail, and finance.

    basis.com/
    36 years old

    11 E Madison St, 6th Floor, Chicago

    60602, Chicago, Illinos

    US

    Location detected: 🇺🇸 United States, Chicagovia schema_nap
    NameCheap, Inc.📧 Mimecasten-US

    Sponsored

    Last analyzed: 29 Apr 2026 at 22:48

    Historical Analysis & Change Tracking