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barkpost.com

https://barkpost.com· First analyzed 06 May 2026· Updated 06 May 2026
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barkpost.com
Desktop screenshot of barkpost.com
Mobile screenshot of barkpost.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.21.88.101

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

max.ns.cloudflare.com.lola.ns.cloudflare.com.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
21.5 MB
338 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
barkco-shopify-theme/productionCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoUpsell & Cross SellInstagram ShoppingPinterest+1 more

Technology Stack

18 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
SegmentMicrosoft ClarityVWO

Libraries

1
jQueryv3.2.1

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Advertising

1
Microsoft Advertising

Reviews

1
Yotpo

Payments

1
PayPal

Popups & Forms

1
Wisepops

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B73/100
24
2
1
Meta Tags13/15
Content3/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
barkpost.combarkpost.com

BARK Dog Subscription Box | Dog Toys, Treats, & Fun Delivered

Treat your pup to a monthly surprise with BarkBox, the ultimate dog subscription box! Get hand-picked toys, delicious treats, and endless fun delivered right...

Description truncated.
Title Length61 chars

Recommended: 50-60 chars (~362px / 580px)

Description Length171 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (11 words). Search engines need substantial content for ranking.

3 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100
Poor
5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F35/100
Bot Access
20/25
Machine Read.
0/25
Schema Data
8/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:5%
Words:7,587
Token eff.:Excessive

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A+
91/100
15
Passed
1
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
40/100
F
2.23 g
CO₂e / view
21.5 MB
Page Weight
5%
Cleaner Than
New Visitor
2.54 g
vs
Returning (cached)
1.27 g
Annual (10K/mo)
267.1 kg
Emission Segments
Data Center
109 mg
Network
654 mg
Device
1.46 g
Resource Breakdown
JavaScript
1.2 MB
Images
616.8 KB
CSS
313.2 KB
Fonts
161.6 KB
HTML
184.7 KB
Other
19.1 MB
Green Hosting Verified
Cloudflare
GWF Verified
9 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

69d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

15.04.2026

Valid Until

14.07.2026

Subject Alternative Names (1)

bark.co

SHA-256 Fingerprint

85:EC:07:44:DB:E1:43:93:2F:FB:2C:5B:6C:72:EB:EA:A3:2D:3E:93...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
clear
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f78620779240e4e-MXP
content-encoding
📦 Gzip(gzip)
content-language
en-US
content-security-policy
block-all-mixed-content; frame-ancestors 'none'; upgrade-ins...
Good Warning Issue

Email Infrastructure

Google Workspace

Score

45

SPF
DKIM
DMARC

MX Records (5)

alt1.aspmx.l.google.com
aspmx2.googlemail.com
alt2.aspmx.l.google.com
aspmx.l.google.com

+1 more

Domain Information

barkpost.com

Domain Age
17y 2m

Created

25.02.2009

Expires

25.02.2027

Last Updated

27.01.2026

Registrar

NameCheap, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly74 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Inter

WCAG AAA
68/100
Readability
/30
18/30

20px · LH 1.25

Hierarchy
/20
11/20

0.8x ratio · ✓ H1→H6

WCAG
/25
23/25

14.48:1 min contrast

Performance
/25
16/25

2 fonts · 17 req

Heading Font

Inter

Sans16px

Body Font

Inter

Sans20px

Contrast Ratio

14.48:1

WCAG AAA (≥7:1)

Reading Comfort

~37 CPL

Narrow lines
16px
h1
56px
h2
42px
h3
32px
h4
20px
p
Major Third
Scale

✅ Excellent readability: 20px body text is ideal for all devices.

⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

✅ Easy to read: Flesch score 71/100 — accessible to general audiences.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 14.5:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 71

Color Palette

13 unique colors
Light
#dfdee3
Secondary· 27.000000000000004%
#02b0e2
Primary· 14.9%
#f2f7fc
Primary· 0%
#5a9abb
Secondary· 8.7%
#b7c6ca
Secondary· 7.8%
#9d7564
Secondary· 7.1%
#08141c
Accent· 6.1%
#673945
Secondary· 5.5%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

1
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

5

Categories

7

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
18
Async
0
Defer

Top Script Sources

googletagmanager.com(3)bark.co(3)toastibar-cdn.makeprosimp.com(1)curebit.s3.amazonaws.com(1)wisepops.net(1)

Website Identity

BARK

BARK

Organization

At BARK, we want to make dogs as happy as they make us. Because dogs and humans are better together.

bark.co
17 years old
Location detected: 🇨🇦 Canadavia ip
NameCheap, Inc.📧 Google Workspaceen

Sponsored

Last analyzed: 06 May 2026 at 13:38

Historical Analysis & Change Tracking