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barings.com

https://barings.com· First analyzed 15 May 2026· Updated 15 May 2026
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barings.com
Desktop screenshot of barings.com
Mobile screenshot of barings.com
Mobile

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Hosting Provider

Episerver AB

IP Address

217.114.94.2

Site Location

🇸🇪 Swedenvia ip

Server Location

🇸🇪 Stockholm, Sweden

ASN

AS30811

Organization

Episerver AB

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

udns1.cscdns.net.udns2.cscdns.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
322 ms10%
Speed Index
419 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
33 KB
87 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Optimizely CMS (Episerver)

Technology Stack

8 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
FullStory

Libraries

1
jQuery

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
LinkedIn Ads

CDN

1
Cloudflare

SEO Analysis

B72/100
23
6
1
Meta Tags7/15
Content12/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social3/5
Freshness4/4
Mobile4/4
Indexability3/3
B
barings.combarings.com

Barings

A global alternative asset manager with expertise in credit, real assets and capital solutions.

Title Length7 chars

Recommended: 50-60 chars (~41px / 580px)

Description Length95 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (47/59) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

37 URLs

robots.txt

104 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100
Needs Work
6 11 2

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AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
0/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User
data-nosnippet

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:10%
Words:2,456
Token eff.:Optimal
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary58w
Descriptive Headingsavg 3.6w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
13
Passed
1
Critical
2
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
7/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
54/100
A+
4 mg
CO₂e / view
33.3 KB
Page Weight
95%
Cleaner Than
New Visitor
5 mg
vs
Returning (cached)
2 mg
Annual (10K/mo)
492 g
Emission Segments
Data Center
<0.001 g
Network
1 mg
Device
2 mg
Resource Breakdown
Images
6.2 KB
CSS
3.1 KB
HTML
24.1 KB
Green Hosting Not Verified
Episerver AB
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

181d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

29.10.2025

Valid Until

12.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

www.barings.combarings.com

SHA-256 Fingerprint

E7:9C:03:D6:1E:4B:2E:0E:B3:9C:82:36:81:DA:B6:E7:39:18:6D:D5...

Upgrade to view header details

HTTP Headers

Developer Console

access-control-expose-headers
Request-Context
alt-svc
h3=":443"; ma=86400
cache-control
🔵 Public(public)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fbfa81f6c800479-CDG
content-encoding
📦 Gzip(gzip)
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-00196601.gslb.pphosted.com
mxa-00196601.gslb.pphosted.com

Domain Information

barings.com

Domain Age
25y 7m

Created

17.10.2000

Expires

17.10.2026

Last Updated

08.05.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner
Cookie Notice (WP)
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Notice (WP)
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
59/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

kepler-std-display + museo-sans

WCAG Partial
65/100
Readability
/30
17/30

13px · LH 1.50

Hierarchy
/20
16/20

4.92x ratio · ✓ H1→H6

WCAG
/25
16/25

1:1 min contrast

Performance
/25
16/25

2 fonts

Heading Font

kepler-std-display

Sans64px

Body Font

museo-sans

Sans13px

Contrast Ratio

1:1

10 issues

Reading Comfort

~37 CPL

Narrow lines
64px
h1
56px
h2
32px
h3
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 22/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.9x larger than body text.

Buy on MyFontsFlesch 22

Color Palette

5 unique colors
Light
#012754
Primary· 81.89999999999999%
#f2f3f5
Secondary· 10.7%
#95a5b4
Secondary· 3.7%
#4d7380
Secondary· 2.1%
#cfd8dd
Secondary· 1.6%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

17 Resources

16
Scripts
1
Styles
7
Async
0
Defer

Top Script Sources

local(4)googletagmanager.com(3)tag.demandbase.com(1)snap.licdn.com(1)s.usea01.idio.episerver.net(1)

Website Identity

barings.com

25 years old
Location detected: 🇸🇪 Swedenvia ip
CSC Corporate Domains, Inc.fr-fr

Social Profiles

X (Twitter)LinkedIn

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Last analyzed: 15 May 2026 at 05:14

Historical Analysis & Change Tracking