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barclaycard.co.uk

https://barclaycard.co.uk· First analyzed 01 May 2026· Updated 01 May 2026
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barclaycard.co.uk
Desktop screenshot of barclaycard.co.uk
Mobile screenshot of barclaycard.co.uk
Mobile

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Hosting Provider

Akamai International, BV

IP Address

23.37.63.185

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS16625

Organization

Akamai International, BV

CDN

Akamai

WAF

Akamai

Nameservers

a1-71.akam.net.a10-66.akam.net.a11-67.akam.net.a12-64.akam.net.+5 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
807 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2 MB
46 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

2 Technologies Detected

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

SEO Analysis

B71/100
21
5
1
Meta Tags9/15
Content12/12
Headings7/8
Technical19/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
barclaycard.co.ukbarclaycard.co.uk

Homepage | Barclaycard

Apply for a credit card, access your online banking and learn more about incentives, balance transfers and other benefits of being a Barclaycard holder

Title Length22 chars

Recommended: 50-60 chars (~134px / 580px)

Description Length151 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (14/17) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: standard

1,502 URLs

robots.txt

139 rules

Sitemap reference found

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F38/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
0/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:2,058
Token eff.:Optimal
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
75/100
10
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
69/100
C
202 mg
CO₂e / view
2.0 MB
Page Weight
50%
Cleaner Than
New Visitor
231 mg
vs
Returning (cached)
115 mg
Annual (10K/mo)
24.2 kg
Emission Segments
Data Center
10 mg
Network
59 mg
Device
133 mg
Resource Breakdown
JavaScript
635.8 KB
Images
1.1 MB
CSS
52.7 KB
Fonts
153.6 KB
HTML
25.2 KB
Other
1.9 KB
Green Hosting Verified
Akamai International, BV
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

138d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

19.08.2025

Valid Until

16.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.barclaycard.co.ukask.barclaycard.co.ukbarclaycard.co.ukbarclaycardbusiness.co.ukbarclaycardbusiness.combarclaycardi24.co.ukbarclaycardoffer.co.ukbarclaycardpartnerships.co.uk+12 more

SHA-256 Fingerprint

65:B5:9E:76:C9:67:4B:B5:A6:37:4C:8C:01:0C:63:E3:6D:21:29:A4...

Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
cache-control
🟡 300s(max-age=300)
content-encoding
📦 Gzip(gzip)
content-length
25510
content-security-policy
default-src 'none'; base-uri 'self'; frame-ancestors 'self' ...
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-00146204.gslb.pphosted.com
mxb-00146204.gslb.pphosted.com

Domain Information

barclaycard.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data subject rights referenced

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
62/100
Mobile Friendly
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Barclaycard Regular + Open Sans Regular

WCAG Partial
67/100
Readability
/30
27/30

16px · LH 1.50

Hierarchy
/20
13/20

2.88x ratio

WCAG
/25
15/25

3.15:1 min contrast

Performance
/25
12/25

5 fonts · 5 req

Heading Font

Barclaycard Regular

Sans46px

Body Font

Open Sans Regular

Sans16px

Contrast Ratio

3.15:1

2 issues

Reading Comfort

~35 CPL

Narrow lines
46px
h1
36px
h2
30px
h3
26px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 3.1:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.9x larger than body text.

⚠️ Too many fonts: 5 families may slow page load. Aim for ≤2.

Buy on MyFontsFlesch 59

Color Palette

8 unique colors
Light
#ffffff
Background· 35.2%
#037cc1
Primary· 30.4%
#1c3a57
Accent· 5.7%
#2f1552
Accent· 5.2%
#0c69ae
Primary· 4.7%
#c0d2d9
Secondary· 4.6%
#5992b4
Secondary· 2.8%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

12 Resources

11
Scripts
1
Styles
1
Async
8
Defer

Top Script Sources

local(8)rum.hlx.page(1)barclaycard.co.uk(1)tags.tiqcdn.com(1)

Website Identity

barclaycard.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
en

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Last analyzed: 01 May 2026 at 14:41

Historical Analysis & Change Tracking