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balmain.com

https://balmain.com· First analyzed 27 Apr 2026· Updated 27 Apr 2026
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balmain.com
Desktop screenshot of balmain.com
Mobile screenshot of balmain.com
Mobile

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Hosting Provider

CLARAFR

IP Address

89.185.44.186

Site Location

🇫🇷 Francevia ip

Server Location

🇫🇷 Paris, France

ASN

AS8426

Server

Nginx

Nameservers

ns1.euro909.com.ns3.euro909.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
722 ms10%
Speed Index
939 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
119 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
CLARAFR

Technology Stack

10 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

Advertising

3
TikTok PixelSnapchat PixelMicrosoft Advertising

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginx

SEO Analysis

C64/100
20
9
1
Meta Tags12/15
Content8/12
Headings6/8
Technical21/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
B
balmain.combalmain.com

Balmain Official Website United Kingdom | Designer clothing & bags

Explore Balmain’s luxury collection of designer clothing and discover what it means to exude elegance, sophistication and impeccable taste.

Title Length66 chars

Recommended: 50-60 chars (~394px / 580px)

Description Length139 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (53/82) — critical for accessibility and SEO

10 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

2 URLs

2 sub-sitemaps

robots.txt

33 rules

Sitemap reference found

Local SEO

Local Search Readiness

23/100
Needs Work
7 10 1

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AI & LLM Readiness

F39/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
1/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:1,774
Token eff.:Optimal

Structured Data

1 JSON-LD
sameAs entity links

Citation Readiness

Opening Summary64w
Descriptive Headingsavg 3w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
81/100
13
Passed
3
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
5/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
27/100
F
407 mg
CO₂e / view
3.2 MB
Page Weight
30%
Cleaner Than
New Visitor
465 mg
vs
Returning (cached)
233 mg
Annual (10K/mo)
48.9 kg
Emission Segments
Data Center
91 mg
Network
98 mg
Device
219 mg
Resource Breakdown
JavaScript
641.2 KB
Images
2.4 MB
CSS
172.9 KB
HTML
29.8 KB
Other
8.0 KB
Green Hosting Not Verified
CLARAFR
7 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

21%Critical
Interactive

HTTPS

No WAF

7d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Corporation Service Company

Key Algorithm

RSA (2048 bit)

Signature

SHA-384 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

09.04.2025

Valid Until

04.05.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.balmain.combalmain.com

SHA-256 Fingerprint

69:B4:1E:1F:7A:71:A2:9C:12:27:FA:44:22:37:D0:27:F3:79:75:EE...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-type
text/html
date
Mon, 27 Apr 2026 21:32:59 GMT
etag
W/"69144f4f-3428"
last-modified
Wed, 12 Nov 2025 09:11:43 GMT
server
nginx
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

balmain-com.mail.protection.outlook.com

Domain Information

balmain.com

Domain Age
29y 1m

Created

17.03.1997

Expires

18.03.2027

Last Updated

15.03.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Didomi

Cookie Consent Banner
Didomi
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Didomi
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
67/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1, viewport-fit=contain
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Dosis + Proxima Nova

WCAG Partial
63/100
Readability
/30
20/30

13px · LH 1.50

Hierarchy
/20
17/20

3.08x ratio · ✓ H1→H6

WCAG
/25
14/25

1:1 min contrast

Performance
/25
12/25

System fonts

Heading Font

Dosis

Sans40px

Body Font

Proxima Nova

Sans13px

Contrast Ratio

1:1

19 issues

Reading Comfort

~49 CPL

Optimal (45–75)
40px
h1
20px
h2
18px
h3
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~49 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 19 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.1x larger than body text.

Buy on MyFontsFluid TypeFlesch 52

Color Palette

9 unique colors
8.58:1 AAA Dark
#4e4c47
Text· 30.2%
#ffffff
Background· 19.2%
#322c26
Primary· 6.1%
#201a16
Secondary· 5.9%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

4
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree
ContentsquareEnterprise

User behavior and product analytics

Advertising

2
TikTok PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

2

Categories

6

Total Tools

2

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
17
Async
3
Defer

Top Script Sources

analytics.tiktok.com(3)googletagmanager.com(3)local(3)sst.balmain.com(2)scripts.clarity.ms(1)

Website Identity

Balmain

Balmain

Organisation
contact@customercare.balmain.com
0044 8442480844
gb.balmain.com/en
29 years old
Location detected: 🇫🇷 Francevia ip
CSC Corporate Domains, Inc.📧 Microsoft 365en

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Last analyzed: 27 Apr 2026 at 21:33

Historical Analysis & Change Tracking