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bally.com

https://bally.com· First analyzed 01 May 2026· Updated 01 May 2026
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bally.com
Desktop screenshot of bally.com
Mobile screenshot of bally.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

a6-64.akam.net.a8-67.akam.net.a3-66.akam.net.a1-169.akam.net.+2 more

Performance

93

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
26.9 MB
301 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
mco-core-luxury/stores/bally/bally-prodCustom
Shopify Theme

Detected Apps

KlaviyoInstagram ShoppingTikTok

Technology Stack

15 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Analytics

3
Google Analytics
Google Analytics 4
Segment

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Personalization

1
Nosto

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B79/100
26
1
1
Meta Tags15/15
Content3/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bally.combally.com

Bally Global: Luxury Shoes, Bags and Leather Accessories

Bally Global: shop luxury leather shoes, bags, & accessories online. Worldwide access to heritage craftsmanship & modern style.

Title Length56 chars

Recommended: 50-60 chars (~334px / 580px)

Description Length127 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (8 words). Search engines need substantial content for ranking.

2 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

130 URLs

130 sub-sitemaps

robots.txt

201 rules

Sitemap reference found

Local SEO

Local Search Readiness

25/100
Needs Work
7 11

Sponsored

AI & LLM Readiness

F39/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
11/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:3,146
Token eff.:Poor Structure

Structured Data

3 JSON-LD
Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
38/100
F
2.78 g
CO₂e / view
26.9 MB
Page Weight
5%
Cleaner Than
New Visitor
3.18 g
vs
Returning (cached)
1.59 g
Annual (10K/mo)
333.7 kg
Emission Segments
Data Center
136 mg
Network
817 mg
Device
1.83 g
Resource Breakdown
JavaScript
1.4 MB
Images
2.2 MB
CSS
118.4 KB
Fonts
30.0 KB
HTML
90.5 KB
Other
23.0 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

65d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

07.04.2026

Valid Until

06.07.2026

Subject Alternative Names (1)

www.bally.com

SHA-256 Fingerprint

C9:08:AE:FB:8F:9C:81:20:D1:03:0A:3E:90:04:E6:DD:07:DC:B2:85...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9f4f29c348062c3e-BOS
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
92380
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (3)

fakemail1.tomato.it
bally-com.mail.protection.outlook.com
mail.dadmin.tomato.it

Domain Information

bally.com

Domain Age
37y 4m

Created

05.01.1989

Expires

04.01.2027

Last Updated

31.12.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly7 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

SwissNowRegular + Arial

WCAG Partial
65/100
Readability
/30
12/30

10px · LH --

Hierarchy
/20
13/20

3.64x ratio

WCAG
/25
18/25

1:1 min contrast

Performance
/25
22/25

System fonts

Heading Font

SwissNowRegular

Sans36px

Body Font

Arial

Sans10px

Contrast Ratio

1:1

15 issues

Reading Comfort

~47 CPL

Optimal (45–75)
36px
h1
36px
h2
42px
h3
10px
p
Minor Second
Scale

❌ Critical: 10px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~47 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 37/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 15 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.6x larger than body text.

AAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 37

Color Palette

10 unique colors
2.36:1 Fail Dark
#575554
Other· 24.799999999999997%
#1c1919
Text· 12.1%
#fbfaf8
Primary· 15.3%
#e1dbd6
Border· 7%
#ccc6bf
Secondary· 6.9%
#55453f
Secondary· 6.4%
#403633
Secondary· 4.7%
#ece9e5
Secondary· 4.4%

Business & Marketing Stack

4 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

3

Categories

4

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

29 Resources

20
Scripts
9
Styles
17
Async
0
Defer

Top Script Sources

cdn.shopify.com(4)googletagmanager.com(4)bally.com(3)connect.nosto.com(2)cdnjs.cloudflare.com(1)

Website Identity

Bally Global

Organization

Bally is a Swiss luxury brand established in 1851, with a rich heritage in shoemaking, and a longstanding relationship to architecture, arts and the environment. Today, the brand offers unique designs across shoes, accessories and ready-to-wear, driven by a dedication to craftsmanship and a contempo

www.bally.com
37 years old
Location detected: 🇨🇦 Canadavia ip
CSC Corporate Domains, Inc.📧 Microsoft 365enEst. 1851

Sponsored

Last analyzed: 01 May 2026 at 13:34

Historical Analysis & Change Tracking