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ballard.com

https://ballard.com· First analyzed 02 May 2026· Updated 02 May 2026
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ballard.com
Desktop screenshot of ballard.com
Mobile screenshot of ballard.com
Mobile

Sponsored

Hosting Provider

Gossamer Threads Inc

IP Address

204.187.12.151

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Richmond Hill, Canada

ASN

AS36483

Organization

Gossamer Threads Inc

Server

Apache

Nameservers

ns1.electric.net.ns4.electric.net.ns3.electric.net.ns2.electric.net.

Performance

79

Core Web Vitals

Weight

First Contentful Paint
2.3 s10%
Speed Index
3.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
15.1 MB
70 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
WordPress
Infrastructure
Hosting
Gossamer Threads Inc

Technology Stack

18 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Plugins

3
Jetpack
Filebird
Yoast SEO

Other

2
GSAPv3.12.5Lottie

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv3.7.1

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Marketing

1
HubSpot

Web Servers

1
Apachev2.4.62

Languages

1
PHPv8.3.28

Security

1
reCAPTCHA

SEO Analysis

A88/100
26
4
0
Meta Tags13/15
Content11/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
B
ballard.comballard.com

Fuel Cell Technology: Powering the Future

Unlock the power of fuel cells. Learn about the technology that is reshaping energy production and transportation.

Title Length41 chars

Recommended: 50-60 chars (~243px / 580px)

Description Length114 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    23 URLs

    23 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    18/100
    Poor
    5 12

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D58/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    8/25
    Citation
    17/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User
    data-nosnippet

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    blockquotesnavheader/footer
    Text ratio:13%
    Words:1,481
    Token eff.:Optimal
    Sections/1K:8.8
    Depth:3/5

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary68w
    Descriptive Headingsavg 3.8w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    93/100
    16
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    11/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    13/100
    F
    1.91 g
    CO₂e / view
    15.1 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    2.18 g
    vs
    Returning (cached)
    1.09 g
    Annual (10K/mo)
    229.0 kg
    Emission Segments
    Data Center
    426 mg
    Network
    458 mg
    Device
    1.02 g
    Resource Breakdown
    JavaScript
    312.3 KB
    Images
    14.4 MB
    CSS
    199.3 KB
    Fonts
    750 B
    HTML
    57.0 KB
    Other
    89.2 KB
    Green Hosting Not Verified
    Gossamer Threads Inc
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    95%Excellent
    Static / Informational

    HTTPS

    No WAF

    32d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/1.1

    Valid From

    06.03.2026

    Valid Until

    04.06.2026

    Subject Alternative Names (2)

    ballard.comwww.ballard.com

    SHA-256 Fingerprint

    31:94:3B:DD:3E:12:13:EE:3D:36:0B:B3:BF:05:23:DE:79:CF:BF:2D...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 3s(max-age=3, must-revalidate)
    connection
    Keep-Alive
    content-type
    text/html; charset=UTF-8
    date
    Sat, 02 May 2026 20:50:34 GMT
    keep-alive
    timeout=5, max=100
    permissions-policy
    camera=()
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (6)

    ca.mx3.mailanyone.net
    ca.mx4.mx25.net
    ca.mx1.mailanyone.net
    mx.electric.net

    +2 more

    Domain Information

    ballard.com

    Domain Age
    31y 8m

    Created

    23.08.1994

    Expires

    22.08.2028

    Last Updated

    23.08.2018

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    76/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    marine + Lato

    WCAG AAA
    84/100
    Readability
    /30
    21/30

    14px · LH 1.75

    Hierarchy
    /20
    19/20

    7.43x ratio · ✓ H1→H6

    WCAG
    /25
    24/25

    9.15:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 1 req

    Heading Font

    marine

    Sans104px

    Body Font

    Lato

    Sans14px

    Contrast Ratio

    9.15:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~32 CPL

    Narrow lines
    104px
    h1
    50px
    h2
    40px
    h3
    32px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.2:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 7.4x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    ✅ Lean font stack: 2 font families keeps load times fast.

    GGoogle FontsAAdobe FontsBuy on MyFontsFluid Type (rem)

    Color Palette

    10 unique colors
    4.5:1 AA Light
    #ffffff
    Text· 9%
    #6f787f
    Other· 7.5%
    #010103
    Background· 38.3%
    #0e1217
    Secondary· 11.8%
    #084a63
    Primary· 7.5%
    #a6b3bb
    Secondary· 7.5%
    #476776
    Secondary· 5.6%
    #82949e
    Secondary· 5.4%

    Business & Marketing Stack

    3 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    3

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    27 Resources

    19
    Scripts
    8
    Styles
    3
    Async
    2
    Defer

    Top Script Sources

    ballard.com(4)cdn.jsdelivr.net(4)cdn.userway.org(2)js.hubspot.com(1)js.hs-analytics.net(1)

    Website Identity

    Ballard

    Ballard

    Organization

    Unlock the power of fuel cells. Learn about the technology that is reshaping energy production and transportation.

    www.ballard.com/
    31 years old
    Location detected: 🇨🇦 Canadavia ip
    Network Solutions, LLCen-US

    Sponsored

    Last analyzed: 02 May 2026 at 20:51

    Historical Analysis & Change Tracking