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bakerross.co.uk

https://bakerross.co.uk· First analyzed 07 May 2026· Updated 07 May 2026
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bakerross.co.uk
Desktop screenshot of bakerross.co.uk
Mobile screenshot of bakerross.co.uk
Mobile

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Hosting Provider

Fastly, Inc.

IP Address

151.101.1.122

Site Location

🇬🇧 Harlow, United Kingdomvia schema_nap

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

CDN

Fastly

Nameservers

burt.ns.cloudflare.com.grace.ns.cloudflare.com.

Performance

80

Core Web Vitals

Weight

First Contentful Paint
2.3 s10%
Speed Index
3.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
191 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Magento
Infrastructure
Hosting
Fastly, Inc.
CDN
Fastly

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

12 Technologies Detected

Analytics

4
Google Analytics
Heap AnalyticsMicrosoft ClaritySegment

CSS Frameworks

2
Bootstrap
Tailwind CSS

Fonts

2
Google FontsAdobe Fonts (Typekit)

UI Components

1
Swiper

Email Marketing

1
Klaviyo

Reviews

1
Trustpilot

Personalization

1
Nosto

SEO Analysis

B79/100
24
5
1
Meta Tags12/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bakerross.co.ukbakerross.co.uk

Arts and Crafts Shop | Baker Ross

Shop our huge range of craft supplies and exclusive themed & seasonal craft kits for children. Next Day delivery available in UK.

Title Length33 chars

Recommended: 50-60 chars (~202px / 580px)

Description Length129 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (51/96) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

259 URLs

robots.txt

85 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

35/100
Needs Work
10 12

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AI & LLM Readiness

F39/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
8/25
Citation
10/25

AI Bot Access

13/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:4%
Words:5,623
Token eff.:Excessive
Depth:1/5

Structured Data

3 JSON-LD
Organization×1.1WebSiteSpeakableSpecification×1.3
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
12
Passed
2
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
52/100
D
223 mg
CO₂e / view
2.2 MB
Page Weight
50%
Cleaner Than
New Visitor
255 mg
vs
Returning (cached)
127 mg
Annual (10K/mo)
26.7 kg
Emission Segments
Data Center
11 mg
Network
66 mg
Device
147 mg
Resource Breakdown
JavaScript
300.8 KB
Images
1.5 MB
CSS
193.4 KB
Fonts
4.6 KB
HTML
147.9 KB
Other
1.2 KB
Green Hosting Verified
Fastly, Inc.
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

15%Critical
Critical / Transactional

HTTPS

No WAF

77d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

24.04.2026

Valid Until

23.07.2026

Subject Alternative Names (20)

bakerross.co.ukbakerross.combakerross.com.aubakerross.debakerross.esbakerross.frbakerross.iebakerross.it+12 more

SHA-256 Fingerprint

DB:67:13:C1:02:32:0E:CD:34:10:92:2A:CE:34:58:AA:4D:C5:D4:EE...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges
none
age
133041
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
content-encoding
⚡ Brotli(br)
content-security-policy-report-only
font-src fonts.gstatic.com use.typekit.net *.typekit.net *.g...
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

bakerross-co-uk.mail.protection.outlook.com

Domain Information

bakerross.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly46 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Inter

WCAG Partial
68/100
Readability
/30
20/30

14px · LH 1.43

Hierarchy
/20
18/20

3.43x ratio · ✓ H1→H6

WCAG
/25
10/25

1:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

Inter

Sans48px

Body Font

Inter

Sans14px

Contrast Ratio

1:1

10 issues

Reading Comfort

~45 CPL

Optimal (45–75)
48px
h1
24px
h2
18px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.4x larger than body text.

GGoogle Fonts

Color Palette

11 unique colors
Light
#ffffff
Primary· 39.400000000000006%
#fd5d05
Accent· 11.8%
#d2e5ec
Secondary· 8.9%
#dbaa87
Accent· 7.2%
#6a353a
Secondary· 5.7%
#3e7493
Secondary· 5.6%
#e8eae3
Secondary· 5.1000000000000005%
#d5d3bf
Secondary· 5%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
5
Async
1
Defer

Top Script Sources

bakerross.co.uk(7)secure.leadforensics.com(3)js.klevu.com(2)nosto.stackla.com(1)scripts.clarity.ms(1)

Website Identity

Baker Ross Ltd.

Baker Ross Ltd.

Organization
enquiry@bakerross.co.uk
www.bakerross.co.uk

Unit B, Icon Harlow, Third Avenue, Harlow

CM19 5AW, Harlow, Essex

United Kingdom

Location detected: 🇬🇧 United Kingdom, Harlowvia schema_nap
📧 Microsoft 365en

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Last analyzed: 07 May 2026 at 01:18

Historical Analysis & Change Tracking