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bailliegifford.com

https://bailliegifford.com· First analyzed 10 May 2026· Updated 10 May 2026
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bailliegifford.com
Desktop screenshot of bailliegifford.com
Mobile screenshot of bailliegifford.com
Mobile

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Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

51.141.29.94

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Cardiff, United Kingdom

ASN

AS8075

Organization

Microsoft Azure Cloud (ukwest)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1189.awsdns-20.org.ns-1906.awsdns-46.co.uk.ns-404.awsdns-50.com.ns-614.awsdns-12.net.

Performance

75

Core Web Vitals

Weight

First Contentful Paint
3.2 s10%
Speed Index
4.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
620 KB
55 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
Infrastructure
Hosting
Microsoft Azure
CDN
Cloudflare

Technology Stack

9 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

Advertising

2
Twitter AdsCriteo

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

C66/100
21
4
2
Meta Tags12/15
Content3/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
B
bailliegifford.combailliegifford.com

Investment managers | Baillie Gifford

We have been investing in the world’s great growth opportunities since 1908. Learn more about Baillie Gifford, explore our investment strategies and funds.

Title Length37 chars

Recommended: 50-60 chars (~222px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (5 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (10/19) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: standard

2,469 URLs

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100
Poor
5 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F34/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:2,307
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
72/100
A
63 mg
CO₂e / view
619.9 KB
Page Weight
80%
Cleaner Than
New Visitor
72 mg
vs
Returning (cached)
36 mg
Annual (10K/mo)
7.5 kg
Emission Segments
Data Center
3 mg
Network
18 mg
Device
41 mg
Resource Breakdown
JavaScript
515.2 KB
Images
27.6 KB
CSS
46.2 KB
HTML
30.8 KB
Green Hosting Verified
Microsoft Azure
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A+

Security Score

98%Excellent
Static / Informational

HTTPS

WAF

34d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

15.03.2026

Valid Until

13.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.bailliegifford.com

SHA-256 Fingerprint

E9:B2:72:31:11:C2:F4:54:F3:BD:4E:6F:9B:08:92:CC:FC:06:79:C9...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 300s(public, max-age=300)
cf-cache-status
HIT
cf-ray
9f9906656effeb2c-SJC
content-encoding
📦 Gzip(gzip)
content-security-policy
default-src 'self' blob: *.bailliegifford.com https://d2yo5j...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

bailliegifford-com.mail.protection.outlook.com

Domain Information

bailliegifford.com

Domain Age
26y 12m

Created

19.05.1999

Expires

19.05.2026

Last Updated

15.05.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
77/100
Mobile Friendly7 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

HelveticaNowDisplayRegular + HelveticaNowTextRegular

WCAG AAA
76/100
Readability
/30
23/30

18px · LH 1.50

Hierarchy
/20
17/20

3.56x ratio · ✓ H1→H6

WCAG
/25
24/25

9.36:1 min contrast

Performance
/25
12/25

3 fonts

Heading Font

HelveticaNowDisplayRegular

Sans64px

Body Font

HelveticaNowTextRegular

Sans18px

Contrast Ratio

9.36:1

WCAG AAA (≥7:1)

Reading Comfort

~39 CPL

Narrow lines
64px
h1
64px
h2
24px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 36/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.6x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 36

Color Palette

8 unique colors
5.74:1 AA Dark
#666666
Other· 49.800000000000004%
#ffffff
Background· 22.799999999999997%
#050704
Primary· 8.4%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

26 Resources

20
Scripts
6
Styles
3
Async
17
Defer

Top Script Sources

local(17)gstatic.com(1)consent.cookiebot.com(1)ssl.p.jwpcdn.com(1)

Website Identity

bailliegifford.com

26 years old
Location detected: 🇬🇧 United Kingdomvia ip
CSC Corporate Domains, Inc.📧 Microsoft 365en

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Last analyzed: 10 May 2026 at 12:43

Historical Analysis & Change Tracking