badmintonhq.co.uk

https://badmintonhq.co.uk· First analyzed 29 May 2026· Updated 29 May 2026

Export

badmintonhq.co.uk

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1087.ui-dns.biz.ns1057.ui-dns.org.ns1093.ui-dns.com.ns1059.ui-dns.de.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

592 ms10%

Speed Index

770 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.7 MB

337 requests

Image Optimization

Lazy LoadResponsiveimgix

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

SP | MainCustom

Shopify Theme

Detected Apps

KlaviyoJudge.meUpsell & Cross SellInstagram ShoppingPinterest

Technology Stack

15 Technologies Detected

Analytics

Libraries

UI Components

CSS Frameworks

Fonts

Tag Managers

Email Marketing

Advertising

Microsoft Advertising

Reviews

Payments

CDN

Customer Support

Security

SEO Analysis

B71/100

Meta Tags13/15

Content6/12

Headings3/8

Technical22/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

badmintonhq.co.ukbadmintonhq.co.uk

Badminton HQ – UK's Specialist Badminton Shop

Badminton HQ – UK's Specialist Badminton Shop - Badminton Rackets, Shoes & Footwear, Shuttlecocks and Shuttles, Clothing, Racket Bags, Grips & Strings. Cheap...

Description truncated.

Title Length45 chars

Recommended: 50-60 chars (~274px / 580px)

Description Length185 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

7 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

164 rules

Sitemap reference found

Local SEO

Local Search Readiness

25/100

Needs Work

7 11

Sponsored

AI & LLM Readiness

D57/100

Bot Access

21/25

Machine Read.

13/25

Schema Data

12/25

Citation

11/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:2,211

Token eff.:Optimal

Structured Data

3 JSON-LD

FAQPage×1.5Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headingsavg 2.3w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

85/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

48/100

281 mg

CO₂e / view

2.7 MB

Page Weight

30%

Cleaner Than

New Visitor

321 mg

Returning (cached)

160 mg

Annual (10K/mo)

33.7 kg

Emission Segments

Data Center

14 mg

Network

83 mg

Device

184 mg

Resource Breakdown

JavaScript

1.7 MB

Images

658.9 KB

CSS

242.3 KB

HTML

94.7 KB

Other

44.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

32d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

01.04.2026

Valid Until

30.06.2026

Subject Alternative Names (1)

badmintonhq.co.uk

SHA-256 Fingerprint

A4:8E:FD:A9:F3:BC:A6:27:DC:3C:69:95:FF:32:B7:53:47:04:09:4D...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

a03317f6a9522a33-CDG

content-encoding

⚡ Brotli(br)

content-language

en-GB

content-length

96639

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (7)

aspmx3.googlemail.com

mx00.1and1.co.uk

alt1.aspmx.l.google.com

aspmx2.googlemail.com

+3 more

Domain Information

badmintonhq.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly71 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Onset

WCAG Partial

67/100

Readability

/30

18/30

14px · LH 1.80

Hierarchy

/20

13/20

1.64x ratio

WCAG

/25

18/25

2.24:1 min contrast

Performance

/25

18/25

1 font · 6 req

Heading Font

Onset

Sans23px

Body Font

Onset

Sans14px

Contrast Ratio

2.24:1

1 issue

Reading Comfort

~41 CPL

Narrow lines

23px

24px

22px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.2:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFluid TypeFlesch 59

Color Palette

11 unique colors

18.88:1 AAA Light

#ffffff

Background· 23.2%

#111111

Text· 8.1%

#be163d

Primary· 0%

#f4f0ef

Background· 25.9%

#bcd56c

Accent· 8.4%

#d4cfc0

Secondary· 5.7%

#75172f

Accent· 3.9%

#827467

Secondary· 3.9%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Reviews & Social Proof

Judge.meSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

badmintonhq.co.uk(6)googletagmanager.com(3)bat.bing.com(2)cdn-v2.richpanel.com(1)cloudsearch-1f874.kxcdn.com(1)

Website Identity

Badminton HQ

Organization

support@badmintonhq.co.uk

02380 002388

Location detected: 🇬🇧 United Kingdomvia tld

📧 Google Workspaceen

Social Profiles

Facebook Instagram Pinterest

Sponsored

Last analyzed: 29 May 2026 at 05:28

Historical Analysis & Change Tracking