StackOptic
Back to Search
backpackeroutdoors.com favicon

backpackeroutdoors.com

https://backpackeroutdoors.com· First analyzed 21 May 2026· Updated 21 May 2026
Export
backpackeroutdoors.com
Desktop screenshot of backpackeroutdoors.com
Mobile screenshot of backpackeroutdoors.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns60.domaincontrol.com.ns59.domaincontrol.com.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.5 MB
180 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Copy of Copy of Megantic - Pursuit (MHT-Dev) Ma...
Shopify Theme

Detected Apps

Judge.meTidioFacebook ChannelInstagram ShoppingGoogle Shopping+1 more

Technology Stack

12 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Customer Support

2
TidioZendesk

Libraries

1
jQuery

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Reviews

1
Judge.me

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

A81/100
25
4
0
Meta Tags12/15
Content10/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
backpackeroutdoors.combackpackeroutdoors.com

The Backpacker - Love Your Adventure - Outdoor Clothing and Gear

The Backpacker locations in Baton Rouge, Lafayette, and Mandeville have Louisiana's best selection of adventure gear for skiing, backpacking, hiking, and cam...

Description truncated.
Title Length64 chars

Recommended: 50-60 chars (~398px / 580px)

Description Length297 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    146 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    15/100
    Poor
    4 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D54/100
    Bot Access
    20/25
    Machine Read.
    16/25
    Schema Data
    7/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:1,275
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    2 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary11w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    83/100
    14
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    57/100
    D
    259 mg
    CO₂e / view
    2.5 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    296 mg
    vs
    Returning (cached)
    148 mg
    Annual (10K/mo)
    31.1 kg
    Emission Segments
    Data Center
    13 mg
    Network
    76 mg
    Device
    170 mg
    Resource Breakdown
    JavaScript
    1.2 MB
    Images
    1.1 MB
    CSS
    162.6 KB
    HTML
    86.2 KB
    Other
    24.9 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    41d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    03.04.2026

    Valid Until

    02.07.2026

    Subject Alternative Names (1)

    backpackeroutdoors.com

    SHA-256 Fingerprint

    1D:7D:AF:80:73:52:52:E5:54:A3:B9:90:02:01:A5:46:15:D7:9C:95...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray
    9ff38336bef8b9a3-BOS
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-US
    content-length
    88016
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt1.aspmx.l.google.com
    alt4.aspmx.l.google.com

    +1 more

    Domain Information

    backpackeroutdoors.com

    Domain Age
    10y 7m

    Created

    07.10.2015

    Expires

    07.10.2026

    Last Updated

    08.10.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly8 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Instrument Sans

    WCAG Partial
    69/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    10/20

    1.25x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    20/25

    1 font · 3 req

    Heading Font

    Instrument Sans

    Sans20px

    Body Font

    Instrument Sans

    Sans16px

    Contrast Ratio

    1:1

    26 issues

    Reading Comfort

    ~42 CPL

    Narrow lines
    20px
    h1
    80px
    h2
    14px
    h3
    16px
    p
    Octave
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ✅ Easy to read: Flesch score 84/100 — accessible to general audiences.

    ⚠️ Partial contrast: 26 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    Buy on MyFontsFluid TypeFlesch 84

    Color Palette

    11 unique colors
    6.46:1 AA Dark
    #566063
    Other· 12.3%
    #ffffff
    Text· 8.2%
    #ff7900
    Primary· 0%
    #3e441e
    Secondary· 36.3%
    #5e7a8a
    Secondary· 10.8%
    #3b5256
    Secondary· 8.1%
    #e87a15
    Accent· 6.4%
    #2c4341
    Secondary· 5.2%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Customer Support

    1
    TidioSMB

    Live chat and helpdesk tools

    Behavior Analytics

    2
    Microsoft ClarityFree
    Google AnalyticsFree

    User behavior and product analytics

    Reviews & Social Proof

    1
    Judge.meSMB

    Customer reviews and testimonials

    3

    Categories

    4

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    8
    Async
    7
    Defer

    Top Script Sources

    backpackeroutdoors.com(10)cdn.shopify.com(3)code.tidio.co(1)cdn.judge.me(1)scripts.clarity.ms(1)

    Website Identity

    The Backpacker

    The Backpacker

    Organization
    10 years old
    Location detected: 🇨🇦 Canadavia ip
    GoDaddy.com, LLC📧 Google Workspaceen

    Sponsored

    Last analyzed: 21 May 2026 at 12:16

    Historical Analysis & Change Tracking