backpacker.com

https://backpacker.com· First analyzed 23 Apr 2026· Updated 23 Apr 2026

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backpacker.com

Mobile

Sponsored

Hosting Provider

Pantheon

vercel.com

IP Address

76.76.21.22

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

CDN

Fastly

Nameservers

ram.ns.cloudflare.com.rosa.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

692 ms10%

Speed Index

900 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

328 KB

26 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.7.1

cms

backpacker-childCustom

Technology Stack

8 Technologies Detected

Plugins

CSS Frameworks

Fonts

Analytics

Tag Managers

Advertising

Platforms

SEO Analysis

A88/100

Meta Tags15/15

Content11/12

Headings3/8

Technical24/25

E-E-A-T5/7

Images5/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

backpacker.combackpacker.com

Backpacker Magazine | Camping - Hiking - Gear - Skills

Backpacker is the expert source for all things backpacking. Trail guides, gear reviews, backcountry skills, and much more.

Title Length54 chars

Recommended: 50-60 chars (~325px / 580px)

Description Length122 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

3,761 URLs

3761 sub-sitemaps

robots.txt

77 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100

Poor

4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D52/100

Bot Access

18/25

Machine Read.

10/25

Schema Data

7/25

Citation

17/25

AI Bot Access

7/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:5%

Words:1,655

Token eff.:Optimal

Sections/1K:6.6

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary326w

Descriptive Headingsavg 6.7w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

66/100

41 mg

CO₂e / view

327.7 KB

Page Weight

90%

Cleaner Than

New Visitor

46 mg

Returning (cached)

23 mg

Annual (10K/mo)

4.9 kg

Emission Segments

Data Center

9 mg

Network

10 mg

Device

22 mg

Resource Breakdown

JavaScript

94.7 KB

CSS

190.6 KB

Fonts

1.3 KB

HTML

41.1 KB

Green Hosting Not Verified

Pantheon

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

66%Fair

Interactive

HTTPS

No WAF

52d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

16.03.2026

Valid Until

14.06.2026

Subject Alternative Names (1)

www.backpacker.com

SHA-256 Fingerprint

A9:19:34:C0:67:46:C6:6E:9C:BA:16:21:52:17:47:6C:EE:1E:5E:6B...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

access-control-allow-headers

access-control-allow-methods

GET,HEAD,POST,OPTIONS

access-control-allow-origin

age

319

cache-control

🟡 300s(public, max-age=300, s-maxage=300, stale-while-revalidate=30...)

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Google Workspace

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (4)

alt4.aspmx.l.google.com

alt3.aspmx.l.google.com

alt2.aspmx.l.google.com

alt1.aspmx.l.google.com

Domain Information

backpacker.com

Domain Age

29y 2m

Created

04.02.1997

Expires

05.02.2027

Last Updated

06.01.2026

Registrar

Cloudflare, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

CookieLaw

Cookie Consent Banner

CookieLaw

GDPR Indicators

Cookie consent banner detected

CMP: CookieLaw

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

71/100

Mobile Friendly3 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica Neue + Georgia

WCAG Partial

52/100

Readability

/30

20/30

16px · LH 1.81

Hierarchy

/20

7/20

WCAG

/25

12/25

1.61:1 min contrast

Performance

/25

13/25

System fonts

Heading Font

Helvetica Neue

Sans

Body Font

Georgia

Serif16px

Contrast Ratio

1.61:1

10 issues

Reading Comfort

~41 CPL

Narrow lines

51px

31px

18px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Wide line spacing (1.81). 1.4–1.6 is optimal for body text.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

GGoogle FontsFlesch 57

Color Palette

7 unique colors

Light

#f0f0f0

Background· 54.599999999999994%

#325d54

Secondary· 15.600000000000003%

#ffd203

Primary· 6.1000000000000005%

#98973d

Secondary· 1.1%

#f1f0ce

Accent· 0.3%

#f3e075

Accent· 0%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

18 Resources

Scripts

Styles

Async

Defer

Top Script Sources

(5)backpacker.com(4)cdn.onesignal.com(2)datadoghq-browser-agent.com(1)experiments.parsely.com(1)

Website Identity

Backpacker Magazine

Organization

Backpacker is the expert source for all things backpacking. Trail guides, gear reviews, backcountry skills, and much more.

www.backpacker.com/

29 years old

Location detected: 🇺🇸 United Statesvia ip

Cloudflare, Inc.📧 Google Workspaceen-US

Social Profiles

Facebook X (Twitter)Instagram

Sponsored

Last analyzed: 23 Apr 2026 at 04:09

Historical Analysis & Change Tracking