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backchannel.com

https://backchannel.com· First analyzed 02 May 2026· Updated 02 May 2026
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backchannel.com
Desktop screenshot of backchannel.com
Mobile screenshot of backchannel.com
Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.20.239

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Seattle, United States

ASN

AS54113

Organization

Fastly, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-1306.awsdns-35.org.ns-1738.awsdns-25.co.uk.ns-451.awsdns-56.com.ns-538.awsdns-03.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
404 ms10%
Speed Index
525 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
145 KB
123 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
OpenCart

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C68/100
21
6
1
Meta Tags9/15
Content3/12
Headings7/8
Technical21/25
E-E-A-T3/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
B
backchannel.combackchannel.com

The Big Story | WIRED

Get in-depth longform narratives and investigations on how emerging technologies affect culture, the economy, and politics.

Title Length21 chars

Recommended: 50-60 chars (~126px / 580px)

Description Length123 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (5 words). Search engines need substantial content for ranking.

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

60 URLs

60 sub-sitemaps

robots.txt

72 rules

Sitemap reference found

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F28/100
Bot Access
10/25
Machine Read.
7/25
Schema Data
2/25
Citation
9/25

AI Bot Access

4/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,419
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
86/100
A+
15 mg
CO₂e / view
144.5 KB
Page Weight
95%
Cleaner Than
New Visitor
17 mg
vs
Returning (cached)
8 mg
Annual (10K/mo)
1.8 kg
Emission Segments
Data Center
<0.001 g
Network
4 mg
Device
10 mg
Resource Breakdown
JavaScript
300 B
HTML
142.8 KB
Other
1.5 KB
Green Hosting Verified
Fastly, Inc.
Provider Match
2 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

76%Good
Static / Informational

HTTPS

WAF

39d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.03.2026

Valid Until

11.06.2026

Subject Alternative Names (1)

www.wired.com

SHA-256 Fingerprint

F7:7C:6E:D0:18:B2:3F:39:F4:EC:A5:08:F5:68:2E:1E:0D:B6:25:ED...

Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

age
358
alt-svc
h3=":443"; ma=86400
back-lae-origin-response-start
1777744746128
cache-control
⚪ Custom(stale-while-revalidate=60, stale-if-error=86400, s-maxage=90...)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f58f3b91f974bf3-MXP
Good Warning Issue

Email Infrastructure

Google Workspace

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt4.aspmx.l.google.com
alt2.aspmx.l.google.com
alt3.aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

backchannel.com

Domain Age
28 years

Created

13.04.1998

Expires

12.04.2027

Last Updated

08.04.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly17 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

WiredDisplay + ProximaNova

WCAG AA
66/100
Readability
/30
19/30

11px · LH 1.45

Hierarchy
/20
17/20

4.91x ratio · ✓ H1→H6

WCAG
/25
20/25

4.5:1 min contrast

Performance
/25
10/25

4 fonts · 10 req

Heading Font

WiredDisplay

Sans54px

Body Font

ProximaNova

Sans11px

Contrast Ratio

4.5:1

WCAG AA (≥4.5:1)

Reading Comfort

~46 CPL

Optimal (45–75)
54px
h1
16px
h2
48px
h3
11px
p
Minor Third
Scale

❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.45 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.5:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.9x larger than body text.

Buy on MyFontsFlesch 53

Color Palette

7 unique colors
9.09:1 AAA Light
#bfbfbf
Other· 41.7%
#1f1d21
Text· 8.4%
#f6fafd
Primary· 26.099999999999998%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Social Media

1
Pinterest WidgetsFree

Social widgets and sharing tools

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Ad Networks

Google Ad Manager

Sponsored

Scripts & Styles

21 Resources

20
Scripts
1
Styles
12
Async
9
Defer

Top Script Sources

local(5)googletagmanager.com(2)globalservices.conde.digital(2)securepubads.g.doubleclick.net(2)wired.com(2)

Website Identity

backchannel.com

28 years old
Location detected: 🇺🇸 United Statesvia ip
CSC Corporate Domains, Inc.📧 Google Workspaceen-US

Sponsored

Last analyzed: 02 May 2026 at 18:05

Historical Analysis & Change Tracking

backchannel.com Technology Stack - Built With Tailwind CSS, Google Analytics, Google Analytics 4, Google Tag Manager, Google Ads | StackOptic | StackOptic