bacardi.com

https://bacardi.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026

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bacardi.com

Mobile

Sponsored

Hosting Provider

WP Engine

wpengine.com

IP Address

141.193.213.11

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-63.awsdns-07.com.ns-1054.awsdns-03.org.ns-1671.awsdns-16.co.uk.ns-601.awsdns-11.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

458 ms10%

Speed Index

595 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

17 KB

93 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.0

cms

bacardi2020Custom

Technology Stack

19 Technologies Detected

Plugins

Instagram Feed Pro Baca Geo Redirects Menu Image

Nwp Jquery Downgrade

Baca Onetrust Consent Panel Builder Nwp Plugin Epam Agegate Nwp_Plugin_Spotlight Nwp Bacardi Redesign 2020 Panels Mousewheel Smooth Scroll Nwp Personalized Pages

Analytics

Libraries

Other

CSS Frameworks

Tag Managers

CDN

SEO Analysis

A80/100

Meta Tags14/15

Content10/12

Headings8/8

Technical20/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness2/4

Mobile4/4

Indexability3/3

bacardi.combacardi.com

BACARDÍ Rum | Bacardi Rum Cocktails & Drinks | BACARDÍ Global

Do what moves you with BACARDÍ Rum, a true taste of the Caribbean. Learn about rum cocktails, our events, festivals and fascinating history.

Title Length61 chars

Recommended: 50-60 chars (~369px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (28/36) — critical for accessibility and SEO

4 issues found

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Crawlability

Sitemap

Type: index

16 URLs

16 sub-sitemaps

robots.txt

49 rules

Sitemap reference found

Local SEO

Local Search Readiness

13/100

Poor

4 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D49/100

Bot Access

23/25

Machine Read.

11/25

Schema Data

0/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:5%

Words:999

Token eff.:Optimal

Sections/1K:16

Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary34w

Descriptive Headingsavg 2.4w

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

76/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

0/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

80/100

A+

2 mg

CO₂e / view

17.4 KB

Page Weight

95%

Cleaner Than

New Visitor

2 mg

Returning (cached)

1 mg

Annual (10K/mo)

216 g

Emission Segments

Data Center

<0.001 g

Network

<0.001 g

Device

1 mg

Resource Breakdown

CSS

1.4 KB

HTML

15.3 KB

Other

722 B

Green Hosting Verified

WP Engine

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

76%Good

Static / Informational

HTTPS

WAF

66d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

03.04.2026

Valid Until

02.07.2026

Subject Alternative Names (1)

www.bacardi.com

SHA-256 Fingerprint

5D:A8:70:5E:47:99:B4:D8:55:41:EA:F9:C4:7C:49:D4:1F:87:9A:12...

Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(max-age=600, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray

9f2918752bdee728-BOS

content-encoding

⚡ Brotli(br)

content-security-policy

default-src 'self' cdn.trkkn.com tools.trkkn.com spl.bacardi...

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

bacardi-com.mail.protection.outlook.com

Domain Information

bacardi.com

Domain Age

31y 1m

Created

24.03.1995

Expires

25.03.2027

Last Updated

21.03.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

78/100

Mobile Friendly3 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

GrotesqueMTStd-Extended + Calibri

WCAG Partial

72/100

Readability

/30

20/30

16px · LH 1.63

Hierarchy

/20

17/20

3.5x ratio · ✓ H1→H6

WCAG

/25

19/25

1.02:1 min contrast

Performance

/25

16/25

2 fonts · 11 req

Heading Font

GrotesqueMTStd-Extended

Sans56px

Body Font

Calibri

Sans16px

Contrast Ratio

1.02:1

2 issues

Reading Comfort

~38 CPL

Narrow lines

56px

32px

52px

16px

Minor Second

Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.5x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFluid Type (rem)Flesch 55

Color Palette

13 unique colors

2.19:1 Fail Light

#6d827f

Secondary· 6.9%

#b8c0b9

Other· 2.8%

#eeeae4

Primary· 27.3%

#44595f

Secondary· 10.4%

#73a6ba

Secondary· 7.9%

#567881

Secondary· 7.5%

#588699

Secondary· 6.8%

#6895a6

Secondary· 6.8%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

27 Resources

Scripts

Styles

Async

Defer

Top Script Sources

bacardi.com(11)googletagmanager.com(3)cdn-ukwest.onetrust.com(2)cdn.trkkn.com(1)player.vimeo.com(1)

Website Identity

bacardi.com

31 years old

Location detected: 🇺🇸 United Statesvia ip

CSC Corporate Domains, Inc.📧 Microsoft 365en

Social Profiles

Facebook X (Twitter)Instagram

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Last analyzed: 26 Apr 2026 at 22:42

Historical Analysis & Change Tracking