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babytula.com

https://babytula.com· First analyzed 19 May 2026· Updated 19 May 2026
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babytula.com
Desktop screenshot of babytula.com
Mobile screenshot of babytula.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

justin.ns.cloudflare.com.donna.ns.cloudflare.com.

Performance

85

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
312 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
shopify-usa-v2/masterCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoUpsell & Cross SellFacebook ChannelInstagram Shopping+2 more

Technology Stack

17 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Fonts

2
Google FontsAdobe Fonts (Typekit)

Advertising

2
Google AdsTikTok Pixel

Libraries

1
jQueryv3.5.0

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Zendesk

Other

1
VWO

Reviews

1
Yotpo

Payments

1
PayPal

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B72/100
21
6
1
Meta Tags13/15
Content6/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
B
babytula.combabytula.com

Baby Carriers & Baby Slings | Baby Tula – Baby Tula US

Baby Carriers that feel right. The largest collection of baby carriers online - unique prints, luxurious fabrics and limited edition woven baby slings you wo...

Description truncated.
Title Length55 chars

Recommended: 50-60 chars (~327px / 580px)

Description Length240 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

7 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100
Poor
4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D54/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
7/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:553
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary69w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
15
Passed
2
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
51/100
E
326 mg
CO₂e / view
3.2 MB
Page Weight
30%
Cleaner Than
New Visitor
372 mg
vs
Returning (cached)
186 mg
Annual (10K/mo)
39.1 kg
Emission Segments
Data Center
16 mg
Network
96 mg
Device
214 mg
Resource Breakdown
JavaScript
1.5 MB
Images
1.5 MB
CSS
85.8 KB
Fonts
21.9 KB
HTML
52.0 KB
Other
6.5 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
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C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

32d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

23.03.2026

Valid Until

21.06.2026

Subject Alternative Names (1)

babytula.com

SHA-256 Fingerprint

1C:5F:1E:63:35:12:5D:D8:DB:B5:62:17:C8:FC:AE:E1:41:37:BB:9F...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fe353620dd3ae99-SJC
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
52921
Good Warning Issue

Email Infrastructure

Mimecast

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

us-smtp-inbound-2.mimecast.com
us-smtp-inbound-1.mimecast.com

Domain Information

babytula.com

Domain Age
14y 9m

Created

16.08.2011

Expires

16.08.2026

Last Updated

17.07.2025

Registrar

Cloudflare, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

GDPR Cookie Compliance

Cookie Consent Banner
GDPR Cookie Compliance
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: GDPR Cookie Compliance
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
80/100
Mobile Friendly27 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Sofia Pro

WCAG Partial
68/100
Readability
/30
20/30

18px · LH 1.30

Hierarchy
/20
12/20

2.22x ratio

WCAG
/25
18/25

1.95:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

Sofia Pro

Sans40px

Body Font

Sofia Pro

Sans18px

Contrast Ratio

1.95:1

2 issues

Reading Comfort

~32 CPL

Narrow lines
40px
h1
40px
h2
18px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.9:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 54

Color Palette

5 unique colors
2.7:1 Fail Light
#7f7f7f
Other· 72.30000000000001%
#d4d4d4
Other· 5.2%
#473933
Primary· 5.4%

Business & Marketing Stack

9 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

1
ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
TikTok PixelMid-Market

Ad platforms and retargeting pixels

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

7

Categories

9

Total Tools

1

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
16
Async
1
Defer

Top Script Sources

analytics.tiktok.com(3)connect.facebook.net(2)googletagmanager.com(2)staticw2.yotpo.com(2)storm.spicegems.org(1)

Website Identity

Baby Tula US

Baby Tula US

Organization
14 years old
Location detected: 🇨🇦 Canadavia ip
Cloudflare, Inc.📧 Mimecasten

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Last analyzed: 19 May 2026 at 13:08

Historical Analysis & Change Tracking