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babymilkaction.org

https://babymilkaction.org· First analyzed 22 May 2026· Updated 22 May 2026
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babymilkaction.org
Desktop screenshot of babymilkaction.org
Mobile screenshot of babymilkaction.org
Mobile

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Hosting Provider

IP Address

193.37.35.141

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 City of London, United Kingdom

ASN

AS47264

Organization

Green Net Limited

Nameservers

ns0.gn.apc.org.ns.gndns.org.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
526 ms10%
Speed Index
684 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.1 MB
31 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.0.1
cms
spacious

SEO Analysis

D51/100
13
10
2
Meta Tags4/15
Content11/12
Headings6/8
Technical12/21
E-E-A-T3/7
Images2/7
Links4/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
B
babymilkaction.orgbabymilkaction.org

Baby Milk Action | Protecting breastfeeding - Protecting babies fed...

No description available for this page.

Title truncated.
Title Length78 chars

Recommended: 50-60 chars (~469px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (2)

  • Title is too long (78 chars, ~469px). Will be truncated in search results.
  • Missing meta description — important for click-through rates in SERPs

Crawlability

Sitemap

Type: standard

robots.txt

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
0/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:16%
Words:3,499
Token eff.:Poor Structure
Sections/1K:1.1
Depth:2/5

Structured Data

No Schema

Citation Readiness

Opening Summary40w
Descriptive Headingsavg 3.2w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
11
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
18/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
39/100
E
323 mg
CO₂e / view
3.1 MB
Page Weight
30%
Cleaner Than
New Visitor
370 mg
vs
Returning (cached)
185 mg
Annual (10K/mo)
38.8 kg
Emission Segments
Data Center
16 mg
Network
95 mg
Device
212 mg
Resource Breakdown
JavaScript
53.7 KB
Images
3.0 MB
CSS
52.4 KB
HTML
23.3 KB
Green Hosting Verified
GreenNet
GWF Verified
5 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

48d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

11.04.2026

Valid Until

10.07.2026

Subject Alternative Names (2)

babymilkaction.orgwww.babymilkaction.org

SHA-256 Fingerprint

ED:5D:7D:47:DA:37:82:9E:BF:5A:15:E6:E7:7F:8C:0D:63:D9:E1:62...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

cache-control
🔴 No Cache(max-age=0, no-cache)
content-length
4241
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

smtp-gate.gn.apc.org
mail2.greennet.org.uk

Domain Information

babymilkaction.org

Domain Age
27 years

Created

21.05.1999

Expires

21.05.2026

Last Updated

05.07.2025

Registrar

Total Web Solutions Limited

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
67/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Lato

WCAG Partial
63/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
12/20

1.88x ratio

WCAG
/25
14/25

1.32:1 min contrast

Performance
/25
13/25

1 font · 3 req

Heading Font

Lato

Sans30px

Body Font

Lato

Sans16px

Contrast Ratio

1.32:1

8 issues

Reading Comfort

~39 CPL

Narrow lines
30px
h1
16px
h2
26px
h3
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.3:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Lean font stack: 1 font families keeps load times fast.

Color Palette

9 unique colors
14.2:1 AAA Light
#ffffff
Background· 46.599999999999994%
#2e2a29
Other· 2.8%
#a6b7b3
Primary· 3%
#e3d5ad
Secondary· 1.1%
#385774
Secondary· 0.9%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

20 Resources

13
Scripts
7
Styles
2
Async
1
Defer

Top Script Sources

babymilkaction.org(11)googletagmanager.com(1)secure.statcounter.com(1)

Website Identity

babymilkaction.org

27 years old
Location detected: 🇬🇧 United Kingdomvia ip
Total Web Solutions Limiteden-US

Social Profiles

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Last analyzed: 22 May 2026 at 20:26

Historical Analysis & Change Tracking