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babylist.com

https://babylist.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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babylist.com
Desktop screenshot of babylist.com
Mobile screenshot of babylist.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

13.33.67.6

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 New York, United States

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-824.awsdns-39.net.ns-1471.awsdns-55.org.ns-1660.awsdns-15.co.uk.ns-460.awsdns-57.com.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
873 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
233 KB
117 requests

Image Optimization

Cloudinaryimgix
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Shopify Theme
Shopify Theme

Detected Apps

Facebook ChannelInstagram ShoppingPinterestTikTok

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

13 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelSegment

Advertising

3
Google AdsTikTok PixelMicrosoft Advertising

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

C69/100
18
8
0
Meta Tags12/15
Content6/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
B
babylist.combabylist.com

Babylist - The Best Baby Registry

Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today!

Title Length33 chars

Recommended: 50-60 chars (~198px / 580px)

Description Length157 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    7 URLs

    7 sub-sitemaps

    robots.txt

    31 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    17/100
    Poor
    5 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    9/25
    Citation
    4/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:577
    Token eff.:Optimal

    Structured Data

    3 JSON-LD
    Organization×1.1WebSiteLocalBusiness×1.1SearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    88/100
    15
    Passed
    0
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    68/100
    A+
    24 mg
    CO₂e / view
    233.0 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    27 mg
    vs
    Returning (cached)
    13 mg
    Annual (10K/mo)
    2.8 kg
    Emission Segments
    Data Center
    1 mg
    Network
    7 mg
    Device
    16 mg
    Resource Breakdown
    JavaScript
    2.3 KB
    Images
    180.9 KB
    HTML
    48.5 KB
    Other
    1.2 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    66%Fair
    Interactive

    HTTPS

    WAF

    61d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    29.03.2026

    Valid Until

    27.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.babylist.com

    SHA-256 Fingerprint

    11:5F:B4:3C:1B:F3:59:15:04:E7:53:D1:AC:7A:80:51:87:FB:68:99...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 0s(max-age=0, private, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇺🇸 Washington DC
    9f283c9f9df2f268-IAD
    content-encoding
    zstd
    content-security-policy-report-only
    connect-src 'self' https: 'unsafe-eval' https://*.zoom.us ws...
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    us-smtp-inbound-2.mimecast.com
    us-smtp-inbound-1.mimecast.com

    Domain Information

    babylist.com

    Domain Age
    28y 6m

    Created

    24.10.1997

    Expires

    23.10.2031

    Last Updated

    16.11.2023

    Registrar

    Amazon Registrar, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Osano

    Cookie Consent Banner
    Osano
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Osano
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    73/100
    Mobile Friendly5 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Helvetica Light

    WCAG Partial
    67/100
    Readability
    /30
    20/30

    24px · LH 1.25

    Hierarchy
    /20
    15/20

    2.5x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 9 req

    Heading Font

    Helvetica Light

    Sans60px

    Body Font

    Helvetica Light

    Sans24px

    Contrast Ratio

    1:1

    6 issues

    Reading Comfort

    ~34 CPL

    Narrow lines
    60px
    h1
    42px
    h2
    28px
    h3
    24px
    p

    ✅ Excellent readability: 24px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.5x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    GGoogle FontsBuy on MyFontsFlesch 52

    Color Palette

    9 unique colors
    Light
    #ffffff
    Primary· 61.7%
    #4186b2
    Secondary· 8.4%
    #a58aa2
    Secondary· 4.7%
    #6e859c
    Secondary· 4.4%
    #4b6182
    Secondary· 4.2%
    #98a5b3
    Secondary· 4.1%
    #775278
    Secondary· 4%
    #d6c6c4
    Secondary· 3.6%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    4
    Facebook PixelMid-Market
    TikTok PixelMid-Market
    Microsoft AdsEnterprise
    Reddit PixelMid-Market

    Ad platforms and retargeting pixels

    Social Media

    2
    Facebook SDKFree
    Pinterest WidgetsFree

    Social widgets and sharing tools

    3

    Categories

    8

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    19
    Async
    0
    Defer

    Top Script Sources

    a-cdn.babylist.com(5)analytics.tiktok.com(3)googletagmanager.com(2)connect.facebook.net(2)bzrcdn.openai.com(1)

    Website Identity

    Babylist

    Babylist

    Organization

    Babylist is the baby registry that grows with your family. Create the perfect baby registry, shop baby products, and read helpful pregnancy and baby guides.

    www.babylist.com/
    28 years old
    Location detected: 🇺🇸 United Statesvia ip
    Amazon Registrar, Inc.📧 Mimecasten

    Sponsored

    Last analyzed: 26 Apr 2026 at 20:12

    Historical Analysis & Change Tracking