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babyfactory.co.nz

https://babyfactory.co.nz· First analyzed 19 May 2026· Updated 19 May 2026
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babyfactory.co.nz
Desktop screenshot of babyfactory.co.nz
Mobile screenshot of babyfactory.co.nz
Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.194.132

Site Location

🇳🇿 Botany Downs, New Zealandvia schema_nap

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

Server

Nginx

CDN

Fastly

Nameservers

ns2.1stdomains.net.nz.ns1.1stdomains.net.nz.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
669 ms10%
Speed Index
870 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6 MB
79 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Fastly, Inc.
CDN
Fastly

Technology Stack

19 Technologies Detected

Payments

4
StripePayPalKlarnaAfterpay

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

Libraries

2
jQueryv3.7.1
Axios

UI Components

2
SwiperSlick Carousel

Frameworks

1
Vue.js

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Ionicons

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginx

Security

1
reCAPTCHA

SEO Analysis

B72/100
21
8
0
Meta Tags7/15
Content10/12
Headings8/8
Technical21/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
B
babyfactory.co.nzbabyfactory.co.nz

Baby Factory

The Baby Factory Online Shop - baby products at affordable prices! The Baby Factory stocks a huge range of baby products and accessories online to fit every ...

Description truncated.
Title Length12 chars

Recommended: 50-60 chars (~74px / 580px)

Description Length290 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    3,490 URLs

    robots.txt

    17 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    24/100
    Needs Work
    7 14

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    7/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:1,870
    Token eff.:Optimal
    Sections/1K:0.5

    Structured Data

    2 JSON-LD
    Organization×1.1WebSiteSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary12w
    Descriptive Headingsavg 10w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    71/100
    10
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    12/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    5/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    38/100
    F
    617 mg
    CO₂e / view
    6.0 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    705 mg
    vs
    Returning (cached)
    353 mg
    Annual (10K/mo)
    74.0 kg
    Emission Segments
    Data Center
    30 mg
    Network
    181 mg
    Device
    405 mg
    Resource Breakdown
    JavaScript
    373.0 KB
    Images
    2.3 MB
    CSS
    1.3 MB
    Fonts
    974 B
    HTML
    56.5 KB
    Other
    1.9 MB
    Green Hosting Verified
    Fastly, Inc.
    Provider Match
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    55%Poor
    Critical / Transactional

    HTTPS

    No WAF

    54d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    13.04.2026

    Valid Until

    12.07.2026

    Subject Alternative Names (4)

    *.babyfactory.co.nz*.babyfactory.com.aubabyfactory.co.nzbabyfactory.com.au

    SHA-256 Fingerprint

    0C:58:D0:D5:ED:14:1E:98:1C:40:F8:D1:8F:A8:3C:2A:3A:F9:FE:BA...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    alt-svc
    h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=864...
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    frame-ancestors 'self';
    content-type
    text/html;charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    babyfactory-co-nz.mail.protection.outlook.com

    Domain Information

    babyfactory.co.nz

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    69/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Lato

    WCAG Partial
    67/100
    Readability
    /30
    16/30

    12px · LH 1.33

    Hierarchy
    /20
    15/20

    2.33x ratio · ✓ H1→H6

    WCAG
    /25
    20/25

    2.86:1 min contrast

    Performance
    /25
    16/25

    1 font · 5 req

    Heading Font

    Lato

    Sans28px

    Body Font

    Lato

    Sans12px

    Contrast Ratio

    2.86:1

    1 issue

    Reading Comfort

    ~44 CPL

    Narrow lines
    28px
    h1
    32px
    h2
    32px
    h3
    12px
    p
    Minor Second
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.9:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.3x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    GGoogle FontsFluid Type (rem)Flesch 59

    Color Palette

    10 unique colors
    Light
    #ffffff
    Background· 36.1%
    #e6f0f2
    Primary· 8.7%
    #cbbcaf
    Secondary· 8.5%
    #814643
    Secondary· 8.1%
    #b07c62
    Secondary· 6.9%
    #b6a69a
    Secondary· 6.3%
    #8a6f62
    Secondary· 5.1%
    #5e392c
    Secondary· 3.4%

    Business & Marketing Stack

    3 Tools Detected

    Growing

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    HotjarMid-Market

    User behavior and product analytics

    1

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    8
    Async
    8
    Defer

    Top Script Sources

    local(12)googletagmanager.com(3)apis.google.com(2)gstatic.com(1)static.hotjar.com(1)

    Website Identity

    Baby Factory

    Baby Factory

    Organization
    customerservices@babyfactory.co.nz
    www.babyfactory.co.nz/

    PO Box 58-245, Botany Downs

    2163, Botany Downs, Auckland

    New Zealand

    Location detected: 🇳🇿 New Zealand, Botany Downsvia schema_nap
    📧 Microsoft 365Est. 1987

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 19 May 2026 at 11:39

    Historical Analysis & Change Tracking