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baby-direct.com.au

https://baby-direct.com.au· First analyzed 01 Jun 2026· Updated 01 Jun 2026
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baby-direct.com.au
Desktop screenshot of baby-direct.com.au
Mobile screenshot of baby-direct.com.au
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns47.domaincontrol.com.ns48.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
548 ms10%
Speed Index
712 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.9 MB
309 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
babydirect-theme/masterCustom
Shopify Theme

Detected Apps

KlaviyoUpsell & Cross SellFacebook ChannelInstagram Shopping

Technology Stack

15 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Libraries

1
jQueryv3.5.0

UI Components

1
Fancybox

Other

1
lazysizes

Icon Libraries

1
Font Awesome

Email Marketing

1
Klaviyo

Payments

1
Afterpay

Popups & Forms

1
Sleeknote

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B79/100
23
6
0
Meta Tags14/15
Content10/12
Headings8/8
Technical22/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
B
baby-direct.com.aubaby-direct.com.au

Baby Direct ,Your One Stop Baby And Kids Shop

Baby Direct - one-stop baby shop in Melbourne. Buy baby Prams, strollers, car seats, furniture, clothing, cots, toys, etc.

Title Length45 chars

Recommended: 50-60 chars (~275px / 580px)

Description Length122 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    88 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    11/100
    Poor
    4 11 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    1/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:2,126
    Token eff.:Optimal

    Structured Data

    1 JSON-LD
    BreadcrumbList

    Citation Readiness

    Opening Summary11w
    Descriptive Headingsavg 5w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    79/100
    13
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    44/100
    F
    398 mg
    CO₂e / view
    3.9 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    455 mg
    vs
    Returning (cached)
    228 mg
    Annual (10K/mo)
    47.8 kg
    Emission Segments
    Data Center
    20 mg
    Network
    117 mg
    Device
    262 mg
    Resource Breakdown
    JavaScript
    1.7 MB
    Images
    1.8 MB
    CSS
    136.7 KB
    Fonts
    173.8 KB
    HTML
    74.1 KB
    Other
    28.1 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    65%Fair
    Critical / Transactional

    HTTPS

    WAF

    32d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    05.04.2026

    Valid Until

    04.07.2026

    Subject Alternative Names (1)

    baby-direct.com.au

    SHA-256 Fingerprint

    3B:E5:99:DC:14:09:A1:86:FD:85:1D:66:C6:13:FF:F0:5C:FB:EB:76...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    a04ca7829e86ed43-MXP
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-AU
    content-length
    75564
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    20

    SPF
    DKIM
    DMARC

    MX Records (5)

    alt1.aspmx.l.google.com
    aspmx.l.google.com
    aspmx2.googlemail.com
    alt2.aspmx.l.google.com

    +1 more

    Domain Information

    baby-direct.com.au

    Last Updated

    04.04.2026

    Registrar

    Web Address Registration Pty Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    79/100
    Mobile Friendly9 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Lato

    WCAG Partial
    57/100
    Readability
    /30
    12/30

    12px · LH 1.87

    Hierarchy
    /20
    11/20

    1.25x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    2.92:1 min contrast

    Performance
    /25
    18/25

    1 font · 5 req

    Heading Font

    Lato

    Sans15px

    Body Font

    Lato

    Sans12px

    Contrast Ratio

    2.92:1

    6 issues

    Reading Comfort

    ~47 CPL

    Optimal (45–75)
    15px
    h1
    25px
    h2
    28px
    h3
    12px
    p
    Augmented Fourth
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Wide line spacing (1.87). 1.4–1.6 is optimal for body text.

    ✅ Optimal line length: ~47 chars/line (ideal 45–75 CPL).

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 2.9:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    Buy on MyFontsFluid TypeFlesch 66

    Color Palette

    13 unique colors
    10.34:1 AAA Light
    #ffffff
    Background· 21.799999999999997%
    #404138
    Other· 12.3%
    #6a7eb7
    Primary· 0%
    #906986
    Secondary· 9%
    #31271f
    Secondary· 8.4%
    #73a393
    Secondary· 6.5%
    #16191f
    Secondary· 6.5%
    #090912
    Primary· 5.8%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Lead Generation

    1
    SleeknoteSMB

    Popups, forms, and lead capture tools

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    4

    Categories

    4

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    14
    Async
    5
    Defer

    Top Script Sources

    baby-direct.com.au(6)connect.facebook.net(5)cdn.shopify.com(2)app.emailwiz.ai(1)sellup.herokuapp.com(1)

    Website Identity

    baby-direct.com.au

    [email protected]
    Location detected: 🇦🇺 Australiavia tld
    Web Address Registration Pty Ltd📧 Google Workspaceen

    Sponsored

    Last analyzed: 01 Jun 2026 at 07:55

    Historical Analysis & Change Tracking

    baby-direct.com.au Technology Stack - Built With jQuery, Fancybox, lazysizes, Bootstrap, Tailwind CSS | StackOptic | StackOptic