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avery.com

https://avery.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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avery.com
Desktop screenshot of avery.com
Mobile screenshot of avery.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

18.211.144.10

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Nginx

CDN

CloudFront

Nameservers

ns-384.awsdns-48.com.ns-569.awsdns-07.net.ns-1321.awsdns-37.org.ns-1770.awsdns-29.co.uk.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
988 ms10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.1 MB
198 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Ghost
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

15 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Fonts

2
Google FontsAdobe Fonts (Typekit)

Analytics

2
Google Analytics
Google Analytics 4

Frameworks

1
Angularv13.3.11

UI Components

1
Swiper

Other

1
lazysizes

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Customer Support

1
LiveChat

Personalization

1
Dynamic Yield

Web Servers

1
Nginx

CDN

1
Cloudflare

SEO Analysis

A80/100
24
5
0
Meta Tags13/15
Content10/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
A
avery.comavery.com

Buy Custom & Blank Labels, Stickers, Cards & Tags | Avery.com

Buy blank & custom printed Avery labels, stickers, tags & cards online. Order your size, shape & quantity of roll labels & sheet labels. Choose from professi...

Description truncated.
Title Length62 chars

Recommended: 50-60 chars (~374px / 580px)

Description Length191 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    82 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    23/100
    Needs Work
    6 12

    Sponsored

    AI & LLM Readiness

    D51/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    3/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:712
    Token eff.:Optimal

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary157w
    Descriptive Headingsavg 6.7w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    76/100
    13
    Passed
    5
    Critical
    2
    Warnings
    Images & Alt Text
    13/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    57/100
    D
    215 mg
    CO₂e / view
    2.1 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    246 mg
    vs
    Returning (cached)
    123 mg
    Annual (10K/mo)
    25.8 kg
    Emission Segments
    Data Center
    11 mg
    Network
    63 mg
    Device
    141 mg
    Resource Breakdown
    JavaScript
    1.0 MB
    Images
    655.1 KB
    CSS
    162.3 KB
    Fonts
    206.0 KB
    HTML
    17.8 KB
    Other
    23.3 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    35%Critical
    Critical / Transactional

    HTTPS

    No WAF

    164d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    24.03.2026

    Valid Until

    07.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    *.avery.com

    SHA-256 Fingerprint

    BD:4E:63:B2:A4:B0:87:E0:5F:E6:01:FE:D6:16:FA:1D:49:83:96:41...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-credentials
    true
    access-control-allow-headers
    DNT,X-Forwarded-For,X-CustomHeader,Keep-Alive,User-Agent,X-R...
    access-control-allow-methods
    GET, POST, OPTIONS, PATCH, PUT
    age
    77719
    cache-control
    🔵 1 Days(max-age=86400)
    cloudfront-viewer-country
    AT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (6)

    mail10.avery.com
    mxb-00242d01.gslb.pphosted.com
    mail1.cclind.com
    mxa-00242d01.gslb.pphosted.com

    +2 more

    Domain Information

    avery.com

    Domain Age
    29y 8m

    Created

    14.08.1996

    Expires

    13.08.2026

    Last Updated

    28.11.2025

    Registrar

    Key-Systems GmbH

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Osano

    Cookie Consent Banner
    Osano
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Osano
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    84/100
    Mobile Friendly64 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, user-scalable=0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    ABCDiatype-Heavy + CircularXXWeb-Book

    WCAG Partial
    76/100
    Readability
    /30
    27/30

    16px · LH 1.50

    Hierarchy
    /20
    19/20

    4x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    4.41:1 min contrast

    Performance
    /25
    12/25

    3 fonts · 10 req

    Heading Font

    ABCDiatype-Heavy

    Sans64px

    Body Font

    CircularXXWeb-Book

    Sans16px

    Contrast Ratio

    4.41:1

    2 issues

    Reading Comfort

    ~45 CPL

    Narrow lines
    64px
    h1
    42px
    h2
    24px
    h3
    18px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 4.4:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    ✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

    GGoogle FontsBuy on MyFontsFlesch 66

    Color Palette

    9 unique colors
    2.91:1 Fail Light
    #ffffff
    Background· 28.6%
    #9298a1
    Other· 4.5%
    #0038a5
    Primary· 30.6%
    #8c6844
    Secondary· 13.5%
    #f4f0ea
    Primary· 6.2%
    #242643
    Secondary· 5.5%
    #cbad84
    Secondary· 5.2%
    #304d85
    Secondary· 1.4%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OsanoMid-Market

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    6
    Async
    0
    Defer

    Top Script Sources

    avery.com(12)googletagmanager.com(4)unpkg.com(1)cmp.osano.com(1)cdnjs.cloudflare.com(1)

    Website Identity

    Avery

    Avery

    Organization
    8009428379
    www.avery.com
    29 years old
    Location detected: 🇺🇸 United Statesvia ip
    Key-Systems GmbHen

    Sponsored

    Last analyzed: 26 Apr 2026 at 20:24

    Historical Analysis & Change Tracking