aveda.com

https://aveda.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026

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aveda.com

Mobile

Sponsored

Hosting Provider

Akamai Technologies

IP Address

2.16.241.224

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS20940

CDN

Akamai

WAF

Akamai

Nameservers

ns01.elcompanies.com.ns02.elcompanies.com.ns03.elcompanies.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.3 s10%

Speed Index

1.7 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.5 MB

162 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Drupal

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

14 Technologies Detected

Libraries

Analytics

CSS Frameworks

UI Components

Other

Other

Other

Payments

Customer Support

SEO Analysis

C62/100

Meta Tags15/15

Content3/12

Headings3/8

Technical19/21

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile1/4

Indexability3/3

aveda.comaveda.com

Vegan Hair Products, Shampoos, Conditioners & Salons | Aveda

High performance hair products, skin care and body care. 100% Vegan Now and Forever. Shop professional hair care or find a hair salon near you.

Title Length60 chars

Recommended: 50-60 chars (~359px / 580px)

Description Length143 chars

Recommended: 120-160 chars

Issues (3)

• Very thin content (9 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (32/56) — critical for accessibility and SEO

8 issues found

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Local SEO

Local Search Readiness

39/100

Needs Work

11 9

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AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

3/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:2,082

Token eff.:Optimal

Structured Data

1 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

64/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

357 mg

CO₂e / view

3.5 MB

Page Weight

15%

Cleaner Than

New Visitor

408 mg

Returning (cached)

204 mg

Annual (10K/mo)

42.9 kg

Emission Segments

Data Center

18 mg

Network

105 mg

Device

235 mg

Resource Breakdown

JavaScript

1.0 MB

Images

2.1 MB

CSS

67.2 KB

Fonts

74.4 KB

HTML

134.8 KB

Other

119.3 KB

Green Hosting Verified

Akamai Technologies

Provider Match

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

75%Good

Critical / Transactional

HTTPS

WAF

135d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

07.09.2025

Valid Until

08.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.aveda.comcn.aveda.caen.aveda.aten.aveda.been.aveda.chen.aveda.deen.aveda.esen.aveda.fr+12 more

SHA-256 Fingerprint

74:DB:D5:5F:63:E7:50:3B:54:B5:65:25:D2:20:33:7C:39:AC:B5:DA...

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HTTP Headers

Developer Console

ac-elc

akamai-grn

0.1033dd17.1777237049.20d1743

cache-control

🔵 Public(public)

cache-tag

ALL, aveda, 60012

cneonction

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-001a2001.gslb.pphosted.com

mxa-001a2001.gslb.pphosted.com

Domain Information

aveda.com

Domain Age

30y 10m

Created

26.06.1995

Expires

25.06.2027

Last Updated

24.05.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

53/100

Not Mobile Friendly278 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Aveda Sans

WCAG Partial

53/100

Readability

/30

10/30

12px · LH 1.10

Hierarchy

/20

8/20

WCAG

/25

17/25

1:1 min contrast

Performance

/25

18/25

1 font · 4 req

Heading Font

Aveda Sans

Sans

Body Font

Aveda Sans

Sans12px

Contrast Ratio

1:1

4 issues

Reading Comfort

~49 CPL

Optimal (45–75)

44px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.10). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~49 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 61

Color Palette

12 unique colors

13.37:1 AAA Light

#ffffff

Background· 40.1%

#2e3029

Border· 7.8%

#0d0c0a

Primary· 4.7%

#e6f4d0

Accent· 1.5%

#3e504d

Secondary· 1.1%

Business & Marketing Stack

3 Tools Detected

Enterprise

Customer Support

LiveChatMid-Market

Live chat and helpdesk tools

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(17)tags.tiqcdn.com(1)aveda.com(1)js.sentry-cdn.com(1)

Website Identity

Aveda

Organization

elconline@estee.com

8006444831

www.aveda.com/

30 years old

Location detected: 🇩🇪 Germanyvia ip

MarkMonitor Inc.en-US

Social Profiles

Facebook Instagram YouTube TikTok Pinterest

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Last analyzed: 26 Apr 2026 at 20:58

Historical Analysis & Change Tracking