autotrader.com.au

https://autotrader.com.au· First analyzed 28 May 2026· Updated 28 May 2026

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autotrader.com.au

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

13.239.127.239

Site Location

🇦🇺 Australiavia tld

Server Location

🇦🇺 Sydney, Australia

ASN

AS16509

Organization

AWS EC2 (ap-southeast-2)

Nameservers

ns-cloud-c2.googledomains.com.ns-cloud-c4.googledomains.com.ns-cloud-c1.googledomains.com.ns-cloud-c3.googledomains.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

3.0 s10%

Speed Index

3.8 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

622 KB

205 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Hybrid

⚙️ SSR

Frontend

Framework

Nuxt.js

Infrastructure

Hosting

Amazon Web Services (AWS)

Progressive Web App

Web Manifest

Technology Stack

14 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Segment Sentry

Advertising

Google Ads Google AdSense Microsoft Advertising Criteo

Meta Frameworks

CSS Frameworks

Tag Managers

Other

Security

SEO Analysis

C62/100

Meta Tags13/15

Content10/12

Headings3/8

Technical17/21

E-E-A-T0/7

Images5/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile1/4

Indexability3/3

autotrader.com.auautotrader.com.au

Autotrader: Cars for Sale - New & Used Car Sales

Find new and used cars for sale on Autotrader. Buy a new car. Check out all the cars for sale on Autotrader.com.au

Title Length48 chars

Recommended: 50-60 chars (~293px / 580px)

Description Length114 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

10 issues found

Upgrade to view details

Local SEO

Local Search Readiness

11/100

Poor

3 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F38/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

2/25

Citation

9/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:642

Token eff.:Optimal

Structured Data

1 JSON-LD

WebSite

Citation Readiness

Opening Summary155w

Descriptive Headingsavg 4.2w

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

78/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

77/100

63 mg

CO₂e / view

621.8 KB

Page Weight

80%

Cleaner Than

New Visitor

72 mg

Returning (cached)

36 mg

Annual (10K/mo)

7.5 kg

Emission Segments

Data Center

3 mg

Network

19 mg

Device

41 mg

Resource Breakdown

JavaScript

518.9 KB

Images

342 B

HTML

44.0 KB

Other

58.6 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

36%Critical

Interactive

HTTPS

No WAF

55d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

23.04.2026

Valid Until

22.07.2026

Subject Alternative Names (1)

www.autotrader.com.au

SHA-256 Fingerprint

A5:1B:AD:37:A2:51:57:C2:D3:22:45:98:19:1C:11:E2:A0:67:6B:74...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age

2134

cache-control

🟡 1 Hours(public, max-age=3600)

cache-status

peakhour.io (va); hit; key="https://www.autotrader.com.au/";...

content-encoding

📦 Gzip(gzip)

content-length

44751

content-type

text/html;charset=utf-8

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt3.aspmx.l.google.com

alt2.aspmx.l.google.com

aspmx.l.google.com

alt4.aspmx.l.google.com

+1 more

Domain Information

autotrader.com.au

Last Updated

05.10.2025

Registrar

GoDaddy.com LLC trading as GoDaddy.com

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly144 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Quicksand

WCAG Partial

66/100

Readability

/30

21/30

16px · LH 1.50

Hierarchy

/20

8/20

WCAG

/25

19/25

1:1 min contrast

Performance

/25

18/25

1 font · 4 req

Heading Font

Quicksand

Sans

Body Font

Quicksand

Sans16px

Contrast Ratio

1:1

2 issues

Reading Comfort

Single Font Family

left aligned

32px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 38

Color Palette

7 unique colors

Light

#ffffff

Background· 30.8%

#032169

Primary· 40.4%

#4ad440

Accent· 14.8%

#2c293a

Secondary· 6.7%

#79b46e

Secondary· 3.3%

#d4f1d1

Accent· 2.6%

#504046

Secondary· 1.5%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

securepubads.g.doubleclick.net(3)googletagmanager.com(3)connect.facebook.net(2)assets.autotrader.com.au(2)collector.brandmetrics.com(1)

Website Identity

Autotrader

www.autotrader.com.au/

Location detected: 🇦🇺 Australiavia tld

GoDaddy.com LLC trading as GoDaddy.com📧 Google Workspaceen

Sponsored

Last analyzed: 28 May 2026 at 06:36

Historical Analysis & Change Tracking