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autotrader.co.za

https://autotrader.co.za· First analyzed 01 May 2026· Updated 01 May 2026
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autotrader.co.za
Desktop screenshot of autotrader.co.za
Mobile screenshot of autotrader.co.za
Mobile

Sponsored

Hosting Provider

Property24

IP Address

102.165.188.130

Site Location

🇿🇦 South Africavia tld

Server Location

🇿🇦 Cape Town, South Africa

ASN

AS328174

Organization

Property24

CDN

CDN

Nameservers

ns3.homefind24.co.za.ns1.homefind24.co.za.ns2.homefind24.co.za.

Performance

92

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.1 MB
139 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Property24
CDN
CDN

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

8 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

CSS Frameworks

1
Tailwind CSS

Advertising

1
Google Ads

Frameworks

1
ASP.NET

Security

1
reCAPTCHA

SEO Analysis

C68/100
18
10
0
Meta Tags13/15
Content10/12
Headings7/8
Technical13/21
E-E-A-T3/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile1/4
Indexability3/3
A
autotrader.co.zaautotrader.co.za

Cars for sale in South Africa - AutoTrader

Search the largest selection of new and used cars for sale on South Africa's leading car marketplace.

Title Length42 chars

Recommended: 50-60 chars (~253px / 580px)

Description Length101 chars

Recommended: 120-160 chars

Issues (0)

    10 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    7/100
    Poor
    2 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    0/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:4%
    Words:1,032
    Token eff.:Optimal
    Sections/1K:8.7
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary18w
    Descriptive Headingsavg 3.2w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    80/100
    12
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    2/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    31/100
    D
    260 mg
    CO₂e / view
    2.1 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    298 mg
    vs
    Returning (cached)
    149 mg
    Annual (10K/mo)
    31.2 kg
    Emission Segments
    Data Center
    58 mg
    Network
    63 mg
    Device
    140 mg
    Resource Breakdown
    JavaScript
    677.9 KB
    Images
    469.7 KB
    CSS
    685.3 KB
    Fonts
    198.4 KB
    HTML
    30.6 KB
    Other
    42.8 KB
    Green Hosting Not Verified
    Property24
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    61%Fair
    Interactive

    HTTPS

    No WAF

    191d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    Valid From

    24.04.2026

    Valid Until

    08.11.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.autotrader.co.zaautotrader.co.za

    SHA-256 Fingerprint

    65:11:E6:50:38:42:49:FC:C8:53:5B:BF:A6:F5:19:75:C2:40:5D:C0...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟣 Private(private)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Fri, 01 May 2026 16:43:52 GMT
    pragma
    no-cache
    referrer-policy
    strict-origin-when-cross-origin
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (4)

    smtp4.property24.com
    smtp1.property24.com
    smtp2.property24.com
    smtp3.property24.com

    Domain Information

    autotrader.co.za

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Notice (WP)

    Cookie Consent Banner
    Cookie Notice (WP)
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookie Notice (WP)
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0

    Typography & Readability

    AT-Rubik

    WCAG Partial
    77/100
    Readability
    /30
    26/30

    16px · LH 1.40

    Hierarchy
    /20
    15/20

    2.75x ratio

    WCAG
    /25
    20/25

    1:1 min contrast

    Performance
    /25
    16/25

    1 font · 4 req

    Heading Font

    AT-Rubik

    Sans44px

    Body Font

    AT-Rubik

    Sans16px

    Contrast Ratio

    1:1

    1 issue

    Reading Comfort

    ~53 CPL

    Optimal (45–75)
    44px
    h1
    36px
    h2
    24px
    h3
    20px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ✅ Optimal line length: ~52 chars/line (ideal 45–75 CPL).

    ⚠️ Hard to read: Flesch score 49/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    Buy on MyFontsFluid Type (rem)Flesch 49

    Color Palette

    10 unique colors
    Light
    #ffffff
    Background· 41.6%
    #483a12
    Accent· 10.2%
    #0987eb
    Primary· 0%
    #494431
    Secondary· 8.8%
    #2d2c20
    Secondary· 7.7%
    #615737
    Secondary· 7.6%
    #1e1b0d
    Secondary· 6.3%
    #796d50
    Secondary· 6.1%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    2
    Google AdsEnterprise
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Ad Networks

    Google Ad Manager

    Sponsored

    Scripts & Styles

    17 Resources

    14
    Scripts
    3
    Styles
    12
    Async
    4
    Defer

    Top Script Sources

    googletagmanager.com(2)connect.facebook.net(2)gstatic.com(1)scripts.clarity.ms(1)clarity.ms(1)

    Website Identity

    autotrader.co.za

    Location detected: 🇿🇦 South Africavia tld
    en

    Sponsored

    Last analyzed: 01 May 2026 at 16:44

    Historical Analysis & Change Tracking