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autotrader.co.nz

https://autotrader.co.nz· First analyzed 16 May 2026· Updated 16 May 2026
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autotrader.co.nz
Desktop screenshot of autotrader.co.nz
Mobile screenshot of autotrader.co.nz
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.66.40.114

Site Location

🇳🇿 New Zealandvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

lauryn.ns.cloudflare.com.pedro.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
360 ms10%
Speed Index
468 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
999 KB
154 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Next.js
CMS
WordPress
Infrastructure
Platform
Vercel
CDN
Cloudflare

Technology Stack

17 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

CSS Frameworks

3
Tailwind CSS
Ant DesignMaterial UI

Advertising

3
Google AdsTikTok PixelMicrosoft Advertising

Meta Frameworks

1
Next.js

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Plugins

1
WooCommerce

SEO Analysis

C65/100
19
8
0
Meta Tags14/15
Content7/12
Headings7/8
Technical15/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
A
autotrader.co.nzautotrader.co.nz

Cars For Sale NZ | Buy New and Used Cars in NZ | Auto Trader NZ

Looking to Buy or Sell a Used Car in NZ? For 40+ Years Auto Trader has been New Zealand’s go-to for buying and selling cars. We have over 40,000 Cars for Sale.

Title Length63 chars

Recommended: 50-60 chars (~384px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    19 URLs

    19 sub-sitemaps

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F33/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    0/25
    Citation
    6/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:755
    Token eff.:Optimal

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary12w
    Descriptive Headingsavg 3.7w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    61/100
    9
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    1/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    59/100
    B
    101 mg
    CO₂e / view
    999.0 KB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    115 mg
    vs
    Returning (cached)
    58 mg
    Annual (10K/mo)
    12.1 kg
    Emission Segments
    Data Center
    5 mg
    Network
    30 mg
    Device
    66 mg
    Resource Breakdown
    JavaScript
    3.2 KB
    Images
    219.4 KB
    CSS
    187.5 KB
    HTML
    330.3 KB
    Other
    258.6 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    51%Poor
    Interactive

    HTTPS

    WAF

    66d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    23.04.2026

    Valid Until

    22.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    autotrader.co.nz*.autotrader.co.nz

    SHA-256 Fingerprint

    44:6A:59:B1:D8:35:30:18:13:26:E6:65:7B:DE:D4:2B:63:17:13:DA...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-credentials
    true
    access-control-allow-headers
    Content-Type, Authorization, Accept, X-Requested-With
    access-control-allow-methods
    GET,OPTIONS,PATCH,DELETE,POST,PUT
    age
    3
    alt-svc
    h3=":443"; ma=86400
    cache-control
    🔵 Public(public)
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    autotrader-co-nz.mail.protection.outlook.com

    Domain Information

    autotrader.co.nz

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    69/100
    Mobile Friendly91 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Inter

    WCAG Partial
    67/100
    Readability
    /30
    13/30

    12px · LH 1.33

    Hierarchy
    /20
    17/20

    2.67x ratio

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 3 req

    Heading Font

    Inter

    Sans32px

    Body Font

    Inter

    Sans12px

    Contrast Ratio

    1:1

    8 issues

    Reading Comfort

    ~33 CPL

    Narrow lines
    32px
    h1
    56px
    h2
    56px
    h4
    12px
    p
    Augmented Fourth
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 35/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.7x larger than body text.

    GGoogle FontsFlesch 35

    Color Palette

    10 unique colors
    11.08:1 AAA Light
    #ffffff
    Background· 36.199999999999996%
    #403b35
    Text· 7.4%
    #ffddff
    Primary· 15.4%
    #131d1b
    Secondary· 11.8%
    #516752
    Secondary· 7.3%
    #d3929d
    Secondary· 6%
    #d33b43
    Accent· 5.1%
    #679283
    Secondary· 4%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    TikTok PixelMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    4

    Categories

    8

    Total Tools

    1

    Enterprise

    4

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Google Ad Manager

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    14
    Async
    4
    Defer

    Top Script Sources

    googletagmanager.com(4)analytics.tiktok.com(3)local(3)clarity.ms(2)connect.facebook.net(2)

    Website Identity

    autotrader.co.nz

    Location detected: 🇳🇿 New Zealandvia tld
    📧 Microsoft 365en-NZ

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 16 May 2026 at 14:52

    Historical Analysis & Change Tracking