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ashmolean.org

https://ashmolean.org· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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ashmolean.org
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Mobile

Sponsored

Hosting Provider

Akamai Technologies

IP Address

2.19.117.101

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS20940

Nameservers

dns0.ox.ac.uk.dns2.ox.ac.uk.

Performance

87

Core Web Vitals

Weight

First Contentful Paint
1.6 s10%
Speed Index
2.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.5 MB
142 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Drupal
Infrastructure
Hosting
Akamai Technologies

Technology Stack

17 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft ClaritySegment

Libraries

3
jQueryv3.6
jQuery UI
Moment.js

UI Components

2
SwiperFancybox

CSS Frameworks

2
Bootstrap
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
TikTok Pixel

CDN

1
Cloudflare

SEO Analysis

C68/100
20
7
0
Meta Tags9/15
Content10/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
A
ashmolean.orgashmolean.org

Welcome | Ashmolean Museum

Admission free. Discover half a million years of art and archaeology, from Egyptian mummies to modern art, at the University of Oxford’s Ashmolean Museum.

Title Length26 chars

Recommended: 50-60 chars (~168px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    974 URLs

    robots.txt

    42 rules

    Local SEO

    Local Search Readiness

    7/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    0/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:2,420
    Token eff.:Optimal

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary19w
    Descriptive Headingsavg 4w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    90/100
    15
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    35/100
    F
    363 mg
    CO₂e / view
    3.5 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    415 mg
    vs
    Returning (cached)
    207 mg
    Annual (10K/mo)
    43.5 kg
    Emission Segments
    Data Center
    18 mg
    Network
    107 mg
    Device
    238 mg
    Resource Breakdown
    JavaScript
    273.4 KB
    Images
    2.7 MB
    CSS
    454.9 KB
    Fonts
    3.6 KB
    HTML
    56.8 KB
    Green Hosting Verified
    Akamai Technologies
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    56%Poor
    Interactive

    HTTPS

    No WAF

    53d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    22.03.2026

    Valid Until

    20.06.2026

    Subject Alternative Names (1)

    ashmolean.org

    SHA-256 Fingerprint

    FF:58:3A:98:E2:05:E5:1B:00:46:AD:5F:44:F4:D7:EF:7D:D1:83:AD...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    cache-control
    🟡 60s(public, max-age=60)
    content-encoding
    📦 Gzip(gzip)
    content-language
    en
    content-length
    57865
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (5)

    aspmx2.googlemail.com
    aspmx.l.google.com
    aspmx3.googlemail.com
    alt2.aspmx.l.google.com

    +1 more

    Domain Information

    ashmolean.org

    Domain Age
    25y 3m

    Created

    31.01.2001

    Expires

    31.01.2030

    Last Updated

    10.12.2020

    Registrar

    Tucows Domains Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Civic Cookie Control

    Cookie Consent Banner
    Civic Cookie Control
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Civic Cookie Control
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    D
    59/100
    Not Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Montserrat

    WCAG AAA
    73/100
    Readability
    /30
    21/30

    16px · LH --

    Hierarchy
    /20
    15/20

    3.75x ratio

    WCAG
    /25
    24/25

    8.47:1 min contrast

    Performance
    /25
    13/25

    2 fonts · 4 req

    Heading Font

    Montserrat

    Sans60px

    Body Font

    Montserrat

    Sans16px

    Contrast Ratio

    8.47:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~36 CPL

    Narrow lines
    60px
    h1
    29px
    h2
    35px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 8.5:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Strong hierarchy: Headlines are 3.8x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    GGoogle FontsFlesch 40

    Color Palette

    11 unique colors
    Light
    #ffffff
    Primary· 35.199999999999996%
    #e2e5eb
    Secondary· 11.5%
    #9dcff1
    Accent· 11.3%
    #c1ac9a
    Secondary· 8.1%
    #a58875
    Secondary· 6.7%
    #272018
    Secondary· 6.2%
    #554035
    Secondary· 6%
    #7b6d64
    Secondary· 5.9%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    3
    Async
    0
    Defer

    Top Script Sources

    ashmolean.org(16)googletagmanager.com(2)google-analytics.com(1)cdn.jsdelivr.net(1)

    Website Identity

    ashmolean.org

    25 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    Tucows Domains Inc.📧 Google Workspaceen

    Sponsored

    Last analyzed: 28 Apr 2026 at 02:28

    Historical Analysis & Change Tracking