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ash.org.uk

https://ash.org.uk· First analyzed 29 Apr 2026· Updated 29 Apr 2026
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ash.org.uk
Desktop screenshot of ash.org.uk
Mobile screenshot of ash.org.uk
Mobile

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Hosting Provider

Positive Infrastructure

IP Address

80.87.128.50

Site Location

🇬🇧 London, United Kingdomvia schema_nap

Server Location

🇬🇧 London, United Kingdom

ASN

AS21260

Organization

Positive Infrastructure

Server

Nginx

Nameservers

dns0.positive-internet.com.dns1.positive-internet.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
480 ms10%
Speed Index
624 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.5 MB
18 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Positive Infrastructure

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Google Tag Manager

CSS Frameworks

1
Tailwind CSS

Email Marketing

1
Mailchimp

Web Servers

1
Nginx

Security

1
reCAPTCHA

SEO Analysis

A82/100
24
6
0
Meta Tags12/15
Content12/12
Headings8/8
Technical23/25
E-E-A-T5/7
Images4/7
Links2/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
A
ash.org.ukash.org.uk

Action on Smoking and Health - ASH

Action on Smoking and Health (ASH) is a public health charity set up by the Royal College of Physicians to end the harm caused by tobacco.

Title Length34 chars

Recommended: 50-60 chars (~207px / 580px)

Description Length138 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    719 URLs

    robots.txt

    2 rules

    Allows all crawlers

    Local SEO

    Local Search Readiness

    24/100
    Needs Work
    7 13

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    20/25
    Machine Read.
    12/25
    Schema Data
    2/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:13%
    Words:1,223
    Token eff.:Optimal
    Sections/1K:22.1
    Depth:2/5

    Structured Data

    1 JSON-LD
    Organization×1.1(min)WebSite(min)microdata

    Citation Readiness

    Opening Summary14w
    Descriptive Headingsavg 4w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    82/100
    13
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    45/100
    F
    569 mg
    CO₂e / view
    5.5 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    651 mg
    vs
    Returning (cached)
    325 mg
    Annual (10K/mo)
    68.3 kg
    Emission Segments
    Data Center
    28 mg
    Network
    167 mg
    Device
    374 mg
    Resource Breakdown
    JavaScript
    62.9 KB
    Images
    5.3 MB
    CSS
    111.8 KB
    HTML
    10.4 KB
    Green Hosting Verified
    The Positive Internet Company Ltd.
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    41%Poor
    Interactive

    HTTPS

    No WAF

    142d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    19.08.2025

    Valid Until

    18.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.ash.org.ukash.org.uk

    SHA-256 Fingerprint

    6D:35:49:B9:7D:80:8A:3F:44:B8:39:E5:8A:99:33:AC:BC:F3:EE:D0...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    content-encoding
    📦 Gzip(gzip)
    content-length
    10361
    content-security-policy
    upgrade-insecure-requests
    content-type
    text/html; charset=UTF-8
    date
    Wed, 29 Apr 2026 20:22:23 GMT
    server
    nginx
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (4)

    uk.mx4.mx25.net
    uk.mx2.mx25.net
    uk.mx3.mailanyone.net
    uk.mx1.mailanyone.net

    Domain Information

    ash.org.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=5
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Inter

    WCAG Partial
    63/100
    Readability
    /30
    24/30

    16px · LH 1.50

    Hierarchy
    /20
    12/20

    1x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    2.79:1 min contrast

    Performance
    /25
    13/25

    1 font · 5 req

    Heading Font

    Inter

    Sans16px

    Body Font

    Inter

    Sans16px

    Contrast Ratio

    2.79:1

    3 issues

    Reading Comfort

    ~35 CPL

    Narrow lines
    16px
    h1
    32px
    h2
    32px
    h3
    16px
    p
    Perfect Fifth
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 2.8:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    Buy on MyFontsFlesch 44

    Color Palette

    6 unique colors
    4.88:1 AA Dark
    #717171
    Other· 29.999999999999996%
    #ffffff
    Background· 8.8%
    #afa69a
    Primary· 1.3%

    Business & Marketing Stack

    2 Tools Detected

    Advanced

    Marketing Automation

    1
    MailchimpSMB

    Email marketing and automation platforms

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    2

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    3 Resources

    2
    Scripts
    1
    Styles
    0
    Async
    0
    Defer

    Top Script Sources

    public.flourish.studio(1)ash.org.uk(1)

    Website Identity

    ASH

    Organization
    enquiries@ash.org.uk

    Unit 2.9, The Foundry, 17 Oval Way, London

    SE11 5RR, London

    UK

    Location detected: 🇬🇧 United Kingdom, Londonvia schema_nap
    en

    Social Profiles

    X (Twitter)LinkedIn

    Sponsored

    Last analyzed: 29 Apr 2026 at 20:22

    Historical Analysis & Change Tracking