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arpp.org

https://arpp.org· First analyzed 16 May 2026· Updated 16 May 2026
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arpp.org
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Mobile

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Hosting Provider

ovhcloud.com

IP Address

178.33.104.5

Site Location

🇫🇷 Francevia ip

Server Location

🇫🇷 Roubaix, France

ASN

AS16276

Organization

OVH SAS

Server

Nginx

Nameservers

ns-21-c.gandi.net.ns-104-b.gandi.net.ns-102-a.gandi.net.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
962 ms10%
Speed Index
1.3 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
78 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv5.4.2
cms
ARPPCustom

Progressive Web App

Web ManifestApple Touch IconTheme Color

SEO Analysis

A82/100
24
5
1
Meta Tags14/15
Content11/12
Headings3/8
Technical24/25
E-E-A-T2/7
Images7/7
Links2/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
A
arpp.orgarpp.org

ARPP – Autorité de Régulation Professionnelle de la Publicité

L'ARPP, ex BVP, est un organisme de régulation visant à promouvoir une publicité saine, véridique et loyale ainsi qu'une communication responsable.

Title Length61 chars

Recommended: 50-60 chars (~356px / 580px)

Description Length147 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

6 rules

Local SEO

Local Search Readiness

20/100
Needs Work
6 12

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AI & LLM Readiness

D50/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
8/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:5%
Words:1,850
Token eff.:Optimal
Depth:1/5

Structured Data

5 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary13w
Descriptive Headingsavg 5w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
13
Passed
4
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
62/100
C
148 mg
CO₂e / view
1.4 MB
Page Weight
60%
Cleaner Than
New Visitor
169 mg
vs
Returning (cached)
85 mg
Annual (10K/mo)
17.8 kg
Emission Segments
Data Center
7 mg
Network
44 mg
Device
97 mg
Resource Breakdown
JavaScript
237.9 KB
Images
934.0 KB
CSS
256.3 KB
Fonts
4.1 KB
HTML
34.2 KB
Green Hosting Verified
OVHcloud
GWF Verified
4 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

25%Critical
Critical / Transactional

HTTPS

No WAF

88d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

14.05.2026

Valid Until

12.08.2026

Subject Alternative Names (9)

arpp.orgblog.arpp.orgcep-pub.orgcpp-pub.orgjdp-pub.orgwww.arpp.orgwww.cep-pub.orgwww.cpp-pub.org+1 more

SHA-256 Fingerprint

B3:BC:EC:C9:EF:19:89:48:01:30:30:B4:46:22:F5:B3:0E:43:7D:F6...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

content-encoding
Brotli(br)
content-type
text/html; charset=UTF-8
date
Sat, 16 May 2026 05:39:38 GMT
link
<https://www.arpp.org/wp-json/>; rel="https://api.w.org/", <...
referrer-policy
strict-origin-when-cross-origin
server
nginx
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

arpp-org.mail.protection.outlook.com

Domain Information

arpp.org

Domain Age
26y 6m

Created

17.11.1999

Expires

17.11.2026

Last Updated

23.09.2025

Registrar

Gandi SAS

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner
Cookie Notice (WP)
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Notice (WP)

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
89/100
Mobile Friendly31 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

helvetica

WCAG Partial
59/100
Readability
/30
19/30

14px · LH 1.50

Hierarchy
/20
6/20
WCAG
/25
19/25

1.49:1 min contrast

Performance
/25
15/25

2 fonts · 3 req

Heading Font

helvetica

Sans

Body Font

helvetica

Sans14px

Contrast Ratio

1.49:1

1 issue

Reading Comfort

~38 CPL

Narrow lines
30px
h2
23px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 21/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 21

Color Palette

5 unique colors
Light
#ffffff
Primary· 73.30000000000001%
#a8aabd
Secondary· 9.8%
#654470
Secondary· 9%
#c9e7e2
Secondary· 5.3%
#f6eec4
Accent· 2.5%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
2
Async
0
Defer

Top Script Sources

arpp.org(15)gstatic.com(1)matomo.youdemus.fr(1)js.stripe.com(1)cdn.jsdelivr.net(1)

Website Identity

ARPP

ARPP

Organization

L'ARPP, ex BVP, est un organisme de régulation visant à promouvoir une publicité saine, véridique et loyale ainsi qu'une communication responsable.

www.arpp.org/
26 years old
Location detected: 🇫🇷 Francevia ip
Gandi SAS📧 Microsoft 365fr-FR

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Last analyzed: 16 May 2026 at 05:39

Historical Analysis & Change Tracking