aromatherapyassociates.com

https://aromatherapyassociates.com· First analyzed 22 May 2026· Updated 22 May 2026

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Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

liv.ns.cloudflare.com.adam.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3 MB

370 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Shopify-AA/main (RX Merchandise)Custom

Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoTidioZipify PagesUpsell & Cross Sell+3 more

Technology Stack

19 Technologies Detected

Analytics

Fonts

Google Fonts Adobe Fonts (Typekit)

Customer Support

Frameworks

Libraries

Other

UI Components

CSS Frameworks

Tag Managers

Email Marketing

Advertising

Microsoft Advertising

Reviews

Yotpo

CDN

Cloudflare

Security

reCAPTCHA

SEO Analysis

C69/100

Meta Tags15/15

Content3/12

Headings3/8

Technical23/25

E-E-A-T2/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

aromatherapyassociates.comaromatherapyassociates.com

Aromatherapy Associates | World's Best Aromatherapy Brand

Discover exclusive Aromatherapy blends, bath oils & diffusers. Shop luxury wellbeing at home with 40% off The Atomiser. UK delivery & returns.

Title Length57 chars

Recommended: 50-60 chars (~353px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (7 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

7 issues found

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Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

32/100

Needs Work

9 13

Sponsored

AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

15/25

Schema Data

5/25

Citation

11/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:2,210

Token eff.:Optimal

Sections/1K:1.8

Structured Data

3 JSON-LD

Organization×1.1WebSite

Citation Readiness

Opening Summary

Descriptive Headingsavg 4w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

54/100

Passed

Critical

Warnings

Images & Alt Text

10/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

9/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

12/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

50/100

313 mg

CO₂e / view

3.0 MB

Page Weight

30%

Cleaner Than

New Visitor

358 mg

Returning (cached)

179 mg

Annual (10K/mo)

37.6 kg

Emission Segments

Data Center

15 mg

Network

92 mg

Device

206 mg

Resource Breakdown

JavaScript

1.3 MB

Images

1.4 MB

CSS

188.7 KB

Fonts

14.4 KB

HTML

100.1 KB

Other

3.8 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

50d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

12.04.2026

Valid Until

11.07.2026

Subject Alternative Names (1)

www.aromatherapyassociates.com

SHA-256 Fingerprint

43:63:81:A8:71:A1:F1:72:EF:08:A6:BA:53:3E:88:CC:DB:7E:55:58...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9ff78b077cebee95-MXP

content-encoding

⚡ Brotli(br)

content-language

en-IT

content-length

102174

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

aromatherapyassociates-com.mail.protection.outlook.com

Domain Information

aromatherapyassociates.com

Domain Age

28y 8m

Created

28.09.1997

Expires

27.09.2028

Last Updated

29.07.2023

Registrar

Network Solutions, LLC

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

75/100

Mobile Friendly46 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Futura Now + Open Sans

WCAG Partial

51/100

Readability

/30

18/30

14px · LH 1.71

Hierarchy

/20

8/20

WCAG

/25

15/25

1:1 min contrast

Performance

/25

10/25

System fonts

Heading Font

Futura Now

Sans

Body Font

Open Sans

Sans14px

Contrast Ratio

1:1

2 issues

Reading Comfort

~40 CPL

Narrow lines

50px

18px

20px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

✅ System fonts: Zero font loading delay — best possible LCP impact.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle Fonts AAdobe Fonts Buy on MyFontsFluid TypeFlesch 53

Color Palette

8 unique colors

Dark

#5f5563

Secondary· 3.8%

#faf7f4

Primary· 34.4%

#c6bbb7

Secondary· 14.8%

#ddd0c7

Secondary· 13.5%

#b8a294

Secondary· 11.899999999999999%

#efe7e2

Secondary· 10.7%

#a2897b

Secondary· 8.6%

#dac0a3

Secondary· 2.4%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Reviews & Social Proof

YotpoMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(6)staticw2.yotpo.com(3)aromatherapyassociates.com(2)backinstock.useamp.com(1)tag.rmp.rakuten.com(1)

Website Identity