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appliancesonline.com.au

https://appliancesonline.com.au· First analyzed 05 May 2026· Updated 05 May 2026
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appliancesonline.com.au
Desktop screenshot of appliancesonline.com.au
Mobile screenshot of appliancesonline.com.au
Mobile

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Hosting Provider

aws.amazon.com

IP Address

52.62.161.162

Site Location

🇦🇺 Australiavia tld

Server Location

🇦🇺 Sydney, Australia

ASN

AS16509

Organization

AWS EC2 (ap-southeast-2)

Nameservers

ns4.dnsmadeeasy.com.ns3.dnsmadeeasy.com.ns0.dnsmadeeasy.com.ns2.dnsmadeeasy.com.+1 more

Performance

83

Core Web Vitals

Weight

First Contentful Paint
2.0 s10%
Speed Index
2.6 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
49 KB
40 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Ghost

Technology Stack

13 Technologies Detected

SEO Analysis

C69/100
22
4
1
Meta Tags14/15
Content3/12
Headings8/8
Technical20/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
A
appliancesonline.com.auappliancesonline.com.au

Appliances Online | Buy Online with Free Delivery

We're Australia's largest online appliance retailer with a huge range of fridges, freezers, washers and more. Order now for free delivery to most areas.

Title Length49 chars

Recommended: 50-60 chars (~290px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (8 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: standard

42,367 URLs

robots.txt

21 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100
Poor
5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
3/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:807
Token eff.:Optimal

Structured Data

1 JSON-LD
WebSiteSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
11
Passed
6
Critical
1
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
85/100
A+
5 mg
CO₂e / view
48.9 KB
Page Weight
95%
Cleaner Than
New Visitor
6 mg
vs
Returning (cached)
3 mg
Annual (10K/mo)
588 g
Emission Segments
Data Center
<0.001 g
Network
2 mg
Device
3 mg
Resource Breakdown
JavaScript
32.0 KB
Images
980 B
CSS
2.9 KB
HTML
13.1 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

81%Very Good
Interactive

HTTPS

No WAF

20d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Certainly

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

25.04.2026

Valid Until

25.05.2026

Subject Alternative Names (1)

*.appliancesonline.com.au

SHA-256 Fingerprint

B6:DE:0F:84:7F:BC:FA:67:5D:95:59:A6:56:EB:4E:C8:0E:23:EB:18...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

accept-ranges
bytes
age
33
cache-control
🟡 300s(max-age=300)
content-encoding
Brotli(br)
content-length
13142
content-security-policy
frame-ancestors 'self' https://app.optimizely.com
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

aspmx.l.google.com
aspmx2.googlemail.com
aspmx3.googlemail.com
alt2.aspmx.l.google.com

+1 more

Domain Information

appliancesonline.com.au

Last Updated

24.11.2025

Registrar

Domain Directors Pty Ltd trading as Instra

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly126 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, height=device-height, initial-scale=1, maximum-scale=1, user-scalable=no
3 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Arial

WCAG Partial
62/100
Readability
/30
16/30

12px · LH 1.50

Hierarchy
/20
7/20
WCAG
/25
17/25

1.47:1 min contrast

Performance
/25
22/25

System fonts

Heading Font

Arial

Sans

Body Font

Arial

Sans12px

Contrast Ratio

1.47:1

31 issues

Reading Comfort

~54 CPL

Optimal (45–75)
20px
h2
13px
h3
16px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~54 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 31 elements below WCAG AA threshold (min 1.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

Flesch 46

Color Palette

10 unique colors
5.29:1 AA Light
#ffffff
Background· 59.5%
#706a6c
Other· 2.3%
#01b2c9
Primary· 10.3%
#4d5b71
Secondary· 5.2%
#f0eeec
Primary· 4.9%
#313442
Secondary· 4.1%
#3fc8d1
Accent· 2.1%
#39a6b5
Accent· 0.6%

Business & Marketing Stack

7 Tools Detected

Enterprise

Customer Support

1

Live chat and helpdesk tools

Behavior Analytics

2

User behavior and product analytics

Advertising

3

Ad platforms and retargeting pixels

Social Media

1

Social widgets and sharing tools

4

Categories

7

Total Tools

1

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

22 Resources

20
Scripts
2
Styles
17
Async
1
Defer

Top Script Sources

analytics.tiktok.com(3)apis.google.com(2)google-analytics.com(2)local(2)google.com(1)

Website Identity

appliancesonline.com.au

Location detected: 🇦🇺 Australiavia tld
Domain Directors Pty Ltd trading as Instra📧 Google Workspaceen

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Last analyzed: 05 May 2026 at 09:46

Historical Analysis & Change Tracking