appliancesonline.com.au

https://appliancesonline.com.au· First analyzed 05 May 2026· Updated 05 May 2026

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Mobile

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Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

52.62.161.162

Site Location

🇦🇺 Australiavia tld

Server Location

🇦🇺 Sydney, Australia

ASN

AS16509

Organization

AWS EC2 (ap-southeast-2)

Nameservers

ns4.dnsmadeeasy.com.ns3.dnsmadeeasy.com.ns0.dnsmadeeasy.com.ns2.dnsmadeeasy.com.+1 more

Performance

Core Web Vitals

Weight

First Contentful Paint

2.0 s10%

Speed Index

2.6 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

49 KB

40 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Ghost

Technology Stack

13 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel

Advertising

Google Ads TikTok Pixel Microsoft Advertising

Frameworks

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Customer Support

Other

SEO Analysis

C69/100

Meta Tags14/15

Content3/12

Headings8/8

Technical20/25

E-E-A-T0/7

Images5/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile3/4

Indexability3/3

appliancesonline.com.auappliancesonline.com.au

Appliances Online | Buy Online with Free Delivery

We're Australia's largest online appliance retailer with a huge range of fridges, freezers, washers and more. Order now for free delivery to most areas.

Title Length49 chars

Recommended: 50-60 chars (~290px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (8 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

42,367 URLs

robots.txt

21 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100

Poor

5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

15/25

Schema Data

3/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:807

Token eff.:Optimal

Structured Data

1 JSON-LD

WebSiteSearchAction

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

64/100

Passed

Critical

Warnings

Images & Alt Text

10/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

85/100

A+

5 mg

CO₂e / view

48.9 KB

Page Weight

95%

Cleaner Than

New Visitor

6 mg

Returning (cached)

3 mg

Annual (10K/mo)

588 g

Emission Segments

Data Center

<0.001 g

Network

2 mg

Device

3 mg

Resource Breakdown

JavaScript

32.0 KB

Images

980 B

CSS

2.9 KB

HTML

13.1 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

No WAF

20d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Certainly

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

25.04.2026

Valid Until

25.05.2026

Subject Alternative Names (1)

*.appliancesonline.com.au

SHA-256 Fingerprint

B6:DE:0F:84:7F:BC:FA:67:5D:95:59:A6:56:EB:4E:C8:0E:23:EB:18...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

age

cache-control

🟡 300s(max-age=300)

content-encoding

⚡ Brotli(br)

content-length

13142

content-security-policy

frame-ancestors 'self' https://app.optimizely.com

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

aspmx.l.google.com

aspmx2.googlemail.com

aspmx3.googlemail.com

alt2.aspmx.l.google.com

+1 more

Domain Information

appliancesonline.com.au

Last Updated

24.11.2025

Registrar

Domain Directors Pty Ltd trading as Instra

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly126 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, height=device-height, initial-scale=1, maximum-scale=1, user-scalable=no

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Arial

WCAG Partial

62/100

Readability

/30

16/30

12px · LH 1.50

Hierarchy

/20

7/20

WCAG

/25

17/25

1.47:1 min contrast

Performance

/25

22/25

System fonts

Heading Font

Arial

Sans

Body Font

Arial

Sans12px

Contrast Ratio

1.47:1

31 issues

Reading Comfort

~54 CPL

Optimal (45–75)

20px

13px

16px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~54 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 31 elements below WCAG AA threshold (min 1.5:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

Flesch 46

Color Palette

10 unique colors

5.29:1 AA Light

#ffffff

Background· 59.5%

#706a6c

Other· 2.3%

#01b2c9

Primary· 10.3%

#4d5b71

Secondary· 5.2%

#f0eeec

Primary· 4.9%

#313442

Secondary· 4.1%

#3fc8d1

Accent· 2.1%

#39a6b5

Accent· 0.6%

Business & Marketing Stack

7 Tools Detected

Enterprise

Customer Support

IntercomMid-Market

Live chat and helpdesk tools

Behavior Analytics

Google AnalyticsFree

Google Tag ManagerFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

TikTok PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

analytics.tiktok.com(3)apis.google.com(2)google-analytics.com(2)local(2)google.com(1)

Website Identity

appliancesonline.com.au

1300 000 500

Location detected: 🇦🇺 Australiavia tld

Domain Directors Pty Ltd trading as Instra📧 Google Workspaceen

Social Profiles

Facebook Instagram TikTok

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Last analyzed: 05 May 2026 at 09:46

Historical Analysis & Change Tracking