appliancesdirect.co.uk

https://appliancesdirect.co.uk· First analyzed 03 May 2026· Updated 03 May 2026

Export

Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.193.178

Site Location

🇬🇧 Huddersfield, United Kingdomvia schema_nap

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

Server

Microsoft IIS

CDN

Fastly

Nameservers

ns1.no-ip.com.ns5.no-ip.com.ns2.no-ip.com.ns4.no-ip.com.+1 more

Performance

Core Web Vitals

Weight

First Contentful Paint

1.5 s10%

Speed Index

2.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.6 MB

113 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

Infrastructure

Hosting

Fastly, Inc.

CDN

Fastly

Technology Stack

20 Technologies Detected

Frameworks

Analytics

CSS Frameworks

Fonts

Adobe Fonts (Typekit)Adobe Fonts

Customer Support

Payments

UI Components

Icon Libraries

Tag Managers

Other

Reviews

Web Servers

SEO Analysis

B70/100

Meta Tags12/15

Content10/12

Headings3/8

Technical19/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile3/4

Indexability3/3

appliancesdirect.co.ukappliancesdirect.co.uk

Appliances Direct | TVs, Fridges, Washing Machines & Air Conditioners

Household appliances from top brands including; AEG, Bosch, Neff, Hotpoint, Siemens & many more. Order online or by phone today.

Title Length69 chars

Recommended: 50-60 chars (~407px / 580px)

Description Length129 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Missing viewport meta tag — page may not be mobile-friendly (Google uses mobile-first indexing)

10 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

49 rules

Sitemap reference found

Local SEO

Local Search Readiness

31/100

Needs Work

8 13

Sponsored

AI & LLM Readiness

F30/100

Bot Access

20/25

Machine Read.

0/25

Schema Data

3/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:10%

Words:8,812

Token eff.:Excessive

Structured Data

1 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary160w

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

70/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

3/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

52/100

170 mg

CO₂e / view

1.6 MB

Page Weight

60%

Cleaner Than

New Visitor

194 mg

Returning (cached)

97 mg

Annual (10K/mo)

20.4 kg

Emission Segments

Data Center

8 mg

Network

50 mg

Device

112 mg

Resource Breakdown

JavaScript

62.4 KB

Images

1.4 MB

CSS

105.7 KB

HTML

64.6 KB

Other

389 B

Green Hosting Verified

Fastly, Inc.

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

15%Critical

Critical / Transactional

HTTPS

No WAF

251d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

08.12.2025

Valid Until

09.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.appliancesdirect.co.uk

SHA-256 Fingerprint

47:8C:06:2A:A6:32:40:6C:66:7E:19:B2:DC:F5:39:9A:9E:BE:0A:1E...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

access-control-allow-headers

newrelic

age

542

cache-control

🔴 No Cache(no-cache)

content-encoding

📦 Gzip(gzip)

content-length

65850

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

appliancesdirect-co-uk.mail.protection.outlook.com

Domain Information

appliancesdirect.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

55/100

Not Mobile Friendly32 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

-apple-system

WCAG Partial

52/100

Readability

/30

14/30

12px · LH 1.40

Hierarchy

/20

7/20

WCAG

/25

18/25

1:1 min contrast

Performance

/25

13/25

System fonts

Heading Font

-apple-system

Sans

Body Font

-apple-system

Sans12px

Contrast Ratio

1:1

1 issue

Reading Comfort

~100 CPL

Wide lines

26px

22px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Wide lines: ~100 chars/line. Use max-width: 65ch for comfortable reading.

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

AAdobe FontsFluid Type (rem)Flesch 38

Color Palette

8 unique colors

5.16:1 AA Light

#ffffff

Background· 51.29999999999999%

#7a696e

Other· 4.7%

#d2dae4

Secondary· 12.700000000000001%

#fcdad2

Accent· 10.6%

#17285c

Primary· 6.6%

#9ca6b3

Secondary· 6.3%

#ddc0b3

Secondary· 3.9%

Business & Marketing Stack

8 Tools Detected

Enterprise

Customer Support

LiveChatMid-Market

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Affiliate & Partnerships

AWINMid-Market

Affiliate networks and partner tracking

A/B Testing & Optimization

VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Reviews & Social Proof

TrustpilotMid-Market

FeefoMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

scriptsap.buyitdirect.co.uk(4)googletagmanager.com(3)consent.cookiebot.com(2)local(2)api.uk.exponea.com(1)

Website Identity

Appliances Direct

Organization

www.appliancesdirect.co.uk/

Trident Business Park, Neptune Way, Huddersfield

HD2 1UA, Huddersfield

Location detected: 🇬🇧 United Kingdom, Huddersfieldvia schema_nap

📧 Microsoft 365Est. 1999

Social Profiles

Facebook Instagram

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Last analyzed: 03 May 2026 at 12:03

Historical Analysis & Change Tracking