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appletonestate.com

https://appletonestate.com· First analyzed 20 May 2026· Updated 20 May 2026
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appletonestate.com
Desktop screenshot of appletonestate.com
Mobile screenshot of appletonestate.com
Mobile

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Hosting Provider

Incapsula Inc

IP Address

45.60.242.223

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS19551

Organization

Incapsula Inc

CDN

CDN

Nameservers

lindsey.ns.cloudflare.com.marek.ns.cloudflare.com.

Performance

92

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
11.9 MB
101 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.3
cms

Technology Stack

9 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Libraries

1
jQuery

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Plugins

1
WP Rocket

SEO Analysis

B71/100
20
7
1
Meta Tags8/15
Content10/12
Headings7/8
Technical20/25
E-E-A-T2/7
Images5/7
Links2/5
URL5/5
Social4/5
Freshness2/4
Mobile3/4
Indexability3/3
A
appletonestate.comappletonestate.com

Discover Appleton Estate: Origin & Tradition of Jamaican Rums | App...

Journey into the heart of Jamaican rum at Appleton Estate. Explore our rich history, discover the craft behind our award-winning rums, and find your perfect ...

Title truncated. Description truncated.
Title Length79 chars

Recommended: 50-60 chars (~476px / 580px)

Description Length163 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (79 chars, ~476px). Will be truncated in search results.

8 issues found

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Crawlability

Sitemap

Type: index

1 URLs

1 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

12/100
Poor
3 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F39/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
3/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:7%
Words:2,678
Token eff.:Optimal
Sections/1K:0.4

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary1460w
Descriptive Headingsavg 5.5w
Canonical URL
Open Graph2/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
76/100
14
Passed
3
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
2/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
11/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
29/100
F
1.51 g
CO₂e / view
11.9 MB
Page Weight
5%
Cleaner Than
New Visitor
1.72 g
vs
Returning (cached)
861 mg
Annual (10K/mo)
180.9 kg
Emission Segments
Data Center
337 mg
Network
362 mg
Device
809 mg
Resource Breakdown
JavaScript
380.5 KB
Images
1.2 MB
CSS
335.4 KB
HTML
24.9 KB
Other
9.9 MB
Green Hosting Not Verified
Incapsula Inc
7 recommendations
  • •Carbon footprint recommendation preview...
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D

Security Score

41%Poor
Interactive

HTTPS

WAF

69d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

29.04.2026

Valid Until

28.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

camparisoda.itpromo.wildturkeymusic.com.auwww.bulldoggin.combickensgin.com*.sagatiba.comwww.camparino.com*.digitalfactory.mycampari.comespolontequila.com+12 more

SHA-256 Fingerprint

9B:3F:23:A6:36:9B:34:83:FE:5B:4F:A6:1B:BC:A2:FB:50:88:88:70...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🟡 233s(max-age=233, public)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Wed, 20 May 2026 03:46:49 GMT
etag
"2559e168"
expires
Wed, 20 May 2026 03:50:42 GMT
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-005c5d01.gslb.pphosted.com
mxb-005c5d01.gslb.pphosted.com

Domain Information

appletonestate.com

Domain Age
20 years

Created

22.05.2006

Expires

22.05.2026

Last Updated

25.11.2025

Registrar

Barbero & Associates Limited

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
3 recommendations
  • •Mobile compatibility recommendation preview...
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Typography & Readability

Appleton-Display-Regular + Appleton-Serif-Thin

WCAG Partial
58/100
Readability
/30
21/30

16px · LH 1.50

Hierarchy
/20
11/20

4.5x ratio

WCAG
/25
16/25

1:1 min contrast

Performance
/25
10/25

System fonts

Heading Font

Appleton-Display-Regular

Sans72px

Body Font

Appleton-Serif-Thin

Serif16px

Contrast Ratio

1:1

22 issues

Reading Comfort

~35 CPL

Narrow lines
72px
h1
48px
h2
22px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 33/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 22 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 4.5x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 33

Color Palette

7 unique colors
9.3:1 AAA Dark
#1b1c1e
Text· 24%
#bdc1b4
Secondary· 6.1%
#001c2a
Primary· 29.000000000000004%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

3

Categories

4

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

27 Resources

18
Scripts
9
Styles
7
Async
5
Defer

Top Script Sources

local(8)googletagmanager.com(3)appletonestate.com(3)consent.cookiebot.com(2)consentcdn.cookiebot.com(1)

Website Identity

Appleton

Appleton

Organization

Journey into the heart of Jamaican rum at Appleton Estate. Explore our rich history, discover the craft behind our award-winning rums, and find your perfect blend.

www.appletonestate.com
20 years old
Location detected: 🇬🇧 United Kingdomvia ip
Barbero & Associates Limiteden

Sponsored

Last analyzed: 20 May 2026 at 03:47

Historical Analysis & Change Tracking