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applause.com

https://applause.com· First analyzed 02 May 2026· Updated 02 May 2026
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applause.com
Desktop screenshot of applause.com
Mobile screenshot of applause.com
Mobile

Sponsored

Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3.applause.com.ns1.applause.com.ns2.applause.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
522 ms10%
Speed Index
679 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
265 KB
114 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
DiviCustom

Technology Stack

16 Technologies Detected

Plugins

8
Divi Modules Accessibility Tweaks
Dp Divi Filtergrid
Dp Owl Carousel ProDs Counter
WPML
Marketo ApiSvg Support
WPML

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQueryv3.7.1

UI Components

1
Swiper

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

B78/100
23
5
1
Meta Tags13/15
Content10/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images1/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
A
applause.comapplause.com

Release Faster, With Confidence - Applause

Applause delivers authentic, real-world feedback on digital experience quality – with speed, scale and flexibility – so you can release faster, and with conf...

Description truncated.
Title Length42 chars

Recommended: 50-60 chars (~252px / 580px)

Description Length164 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (61/80) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

1,481 URLs

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

21/100
Needs Work
6 12

Sponsored

AI & LLM Readiness

D49/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:5%
Words:2,128
Token eff.:Optimal

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary31w
Descriptive Headingsavg 4.9w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
69/100
12
Passed
4
Critical
0
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
82/100
A+
27 mg
CO₂e / view
265.0 KB
Page Weight
95%
Cleaner Than
New Visitor
31 mg
vs
Returning (cached)
15 mg
Annual (10K/mo)
3.2 kg
Emission Segments
Data Center
1 mg
Network
8 mg
Device
18 mg
Resource Breakdown
Images
2.4 KB
CSS
162.3 KB
HTML
57.5 KB
Other
42.8 KB
Green Hosting Verified
WP Engine
Provider Match
2 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A+

Security Score

100%Excellent
Static / Informational

HTTPS

WAF

80d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

23.04.2026

Valid Until

22.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.applause.com

SHA-256 Fingerprint

7F:4D:AA:C0:55:32:60:7B:F7:24:C4:93:F6:D2:12:C6:1C:A2:D6:87...

Upgrade to view header details

HTTP Headers

Developer Console

accept-ch
Sec-CH-UA-Mobile
alt-svc
h3=":443"; ma=86400
cache-control
🔵 1 Week(public, s-maxage=604800, max-age=604800, stale-while-revalid...)
cdn-cache-control
public, s-maxage=604800, max-age=604800, stale-while-revalid...
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9f59cc5dfe0b9d48-CDG
Good Warning Issue

Email Infrastructure

Google Workspace

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (4)

alt1.aspmx.l.google.com
aspmx2.googlemail.com
aspmx.l.google.com
alt2.aspmx.l.google.com

Domain Information

applause.com

Domain Age
30y 8m

Created

29.08.1995

Expires

28.08.2031

Last Updated

19.02.2025

Registrar

DomainSpot LLC

DNSSEC
Not Enabled

Privacy & Compliance

CookieLaw

Cookie Consent Banner
CookieLaw
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: CookieLaw
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly42 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Proxima Nova

WCAG AA
67/100
Readability
/30
15/30

14px · LH 1.94

Hierarchy
/20
15/20

3.57x ratio

WCAG
/25
21/25

5.16:1 min contrast

Performance
/25
16/25

1 font · 9 req

Heading Font

Proxima Nova

Sans50px

Body Font

Proxima Nova

Sans14px

Contrast Ratio

5.16:1

WCAG AA (≥4.5:1)

Reading Comfort

~36 CPL

Narrow lines
50px
h1
38px
h2
30px
h3
16px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Wide line spacing (1.94). 1.4–1.6 is optimal for body text.

⚠️ Hard to read: Flesch score 31/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.2:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.6x larger than body text.

Buy on MyFontsFlesch 31

Color Palette

3 unique colors
Light
#f5fafe
Background· 87.8%
#d8e8ef
Secondary· 6.7%
#0272b4
Primary· 0%
#7b7662
Secondary· 5.6%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

15 Resources

5
Scripts
10
Styles
5
Async
0
Defer

Top Script Sources

googletagmanager.com(3)cdn.cookielaw.org(1)nitroscripts.com(1)

Website Identity

Applause

Applause

Organization

Release Faster, With Confidence

www.applause.com/
30 years old
Location detected: 🇺🇸 United Statesvia ip
DomainSpot LLC📧 Google Workspaceen-US

Sponsored

Last analyzed: 02 May 2026 at 20:33

Historical Analysis & Change Tracking