appcues.com

https://appcues.com· First analyzed 29 Apr 2026· Updated 29 Apr 2026

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appcues.com

Mobile

Sponsored

Hosting Provider

Webflow

webflow.com

IP Address

198.202.211.1

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS209242

Organization

Webflow, Inc

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-867.awsdns-44.net.ns-1156.awsdns-16.org.ns-1685.awsdns-18.co.uk.ns-217.awsdns-27.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

34 KB

73 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Webflow

Technology Stack

11 Technologies Detected

Analytics

Libraries

CSS Frameworks

Fonts

Tag Managers

Advertising

CDN

SEO Analysis

B78/100

Meta Tags13/15

Content8/12

Headings5/8

Technical23/25

E-E-A-T5/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile4/4

Indexability3/3

appcues.comappcues.com

Appcues: Customer Engagement Platform for Web & Mobile

Appcues helps go-to-market teams deliver the right in-app, email, and mobile experiences at exactly the right moment. Scale onboarding, adoption, and retenti...

Description truncated.

Title Length54 chars

Recommended: 50-60 chars (~340px / 580px)

Description Length204 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (16/18) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

747 URLs

robots.txt

1 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100

Poor

5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D55/100

Bot Access

20/25

Machine Read.

15/25

Schema Data

6/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:4%

Words:696

Token eff.:Optimal

Sections/1K:17.2

Depth:1/5

Structured Data

1 JSON-LD

Person×1.3Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary23w

Descriptive Headingsavg 2.7w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

67/100

Passed

Critical

Warnings

Images & Alt Text

13/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

3/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

57/100

A+

4 mg

CO₂e / view

33.8 KB

Page Weight

95%

Cleaner Than

New Visitor

5 mg

Returning (cached)

2 mg

Annual (10K/mo)

504 g

Emission Segments

Data Center

<0.001 g

Network

1 mg

Device

2 mg

Resource Breakdown

JavaScript

5.6 KB

Fonts

3.3 KB

HTML

25.0 KB

Green Hosting Not Verified

Webflow

5 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

26%Critical

Interactive

HTTPS

WAF

37d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

08.03.2026

Valid Until

06.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.appcues.com

SHA-256 Fingerprint

71:5A:04:B8:48:E9:5B:08:0F:E3:43:D9:1F:59:55:99:04:85:85:09...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

MISS

cf-ray🇮🇹 Milan

9f41fd33dc71ed4a-MXP

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=utf-8

date

Wed, 29 Apr 2026 23:12:01 GMT

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt1.aspmx.l.google.com

alt2.aspmx.l.google.com

aspmx.l.google.com

aspmx2.googlemail.com

+1 more

Domain Information

appcues.com

Domain Age

13y 7m

Created

08.09.2012

Expires

08.09.2026

Last Updated

04.08.2025

Registrar

Amazon Registrar, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

CookieYes

Cookie Consent Banner

CookieYes

GDPR Indicators

Cookie consent banner detected

CMP: CookieYes

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

84/100

Mobile Friendly3 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

DM Sans

WCAG Partial

63/100

Readability

/30

19/30

15px · LH 1.50

Hierarchy

/20

14/20

3.33x ratio

WCAG

/25

14/25

1.18:1 min contrast

Performance

/25

16/25

3 fonts · 1 req

Heading Font

DM Sans

Sans50px

Body Font

DM Sans

Sans15px

Contrast Ratio

1.18:1

4 issues

Reading Comfort

~37 CPL

Narrow lines

50px

14px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 39/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.2:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

✅ Strong hierarchy: Headlines are 3.3x larger than body text.

GGoogle Fonts Buy on MyFontsFluid TypeFlesch 39

Color Palette

9 unique colors

2.06:1 Fail Light

#fefefe

Text· 6.8%

#b8b2ba

Other· 3.1%

#5c45ff

Primary· 0%

#dce1ff

Background· 70.7%

#927e7b

Secondary· 4.2%

#4f3fbd

Secondary· 3.7%

#9b9fb1

Secondary· 3.3%

#221e46

Secondary· 3.2%

Business & Marketing Stack

8 Tools Detected

Enterprise

Behavior Analytics

Google AnalyticsFree

HotjarMid-Market

SegmentEnterprise

Google Tag ManagerFree

User behavior and product analytics

Lead Generation

ClearbitEnterprise

Popups, forms, and lead capture tools

Advertising

LinkedIn AdsEnterprise

Reddit PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookieYesSMB

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

js.navattic.com(3)reveal.clearbit.com(2)load.sgtm.appcues.com(2)cdn-cookieyes.com(2)googletagmanager.com(1)

Website Identity

Appcues

Organization

Appcues is the user engagement platform purpose-built for SaaS. Automate connected in-app experiences, email, and push notifications to drive deeper product adoption based on real user data—without waiting on developers.

[email protected]

www.appcues.com

13 years old

Location detected: 🇺🇸 United Statesvia ip

Amazon Registrar, Inc.📧 Google WorkspaceenEst. 2013

Social Profiles

LinkedIn YouTube

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Last analyzed: 29 Apr 2026 at 23:12

Historical Analysis & Change Tracking