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appboy.com

https://appboy.com· First analyzed 09 Sept 2026· Updated 09 Sept 2026
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appboy.com
Desktop screenshot of appboy.com
Mobile screenshot of appboy.com
Mobile

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Hosting Provider

Fastly, Inc.

IP Address

151.101.66.49

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-865.awsdns-44.net.ns-1219.awsdns-24.org.ns-1546.awsdns-01.co.uk.ns-443.awsdns-55.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
794 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.6 MB
250 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Sanity
Infrastructure
Platform
Vercel
CDN
Cloudflare

Detected API Sources

https://cdn.sanity.io/images/b...https://cdn.sanity.io/images/b...

Technology Stack

12 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelFullStory

Frameworks

1
Vue.js

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
LinkedIn Ads

Other

1
VWO

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

C66/100
22
6
1
Meta Tags10/15
Content3/12
Headings6/8
Technical22/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile2/4
Indexability3/3
A
appboy.comappboy.com

Braze Customer Engagement Platform

Power customer-centric interactions between consumers and brands in real-time.

Title Length34 chars

Recommended: 50-60 chars (~217px / 580px)

Description Length78 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (4 words). Search engines need substantial content for ranking.

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

17/100
Poor
5 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
0/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,510
Token eff.:Optimal

Structured Data

1 JSON-LD

Citation Readiness

Opening Summary15w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
66/100
8
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
C
162 mg
CO₂e / view
1.6 MB
Page Weight
60%
Cleaner Than
New Visitor
185 mg
vs
Returning (cached)
92 mg
Annual (10K/mo)
19.4 kg
Emission Segments
Data Center
8 mg
Network
48 mg
Device
106 mg
Resource Breakdown
JavaScript
886.9 KB
Images
23.3 KB
CSS
33.9 KB
Fonts
110.1 KB
HTML
160.4 KB
Other
385.7 KB
Green Hosting Verified
Fastly, Inc.
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

41%Poor
Interactive

HTTPS

WAF

62d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.08.2026

Valid Until

11.11.2026

Subject Alternative Names (1)

www.braze.com

SHA-256 Fingerprint

34:B7:D7:CB:D5:33:20:2B:24:CA:BB:3A:C5:10:51:33:B7:FF:4C:9E...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

age
45756
cache-control
🟡 0s(public, max-age=0, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇺🇸 Washington DC
a3854ecf8cb8319e-IAD
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx2.googlemail.com
aspmx3.googlemail.com
alt2.aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

appboy.com

Domain Age
17y 11m

Created

06.10.2008

Expires

06.10.2028

Last Updated

02.10.2023

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly12 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

aribauGrotesk

WCAG Partial
69/100
Readability
/30
23/30

20px · LH 1.50

Hierarchy
/20
14/20

2.4x ratio

WCAG
/25
16/25

1:1 min contrast

Performance
/25
16/25

1 font · 7 req

Heading Font

aribauGrotesk

Sans48px

Body Font

aribauGrotesk

Sans20px

Contrast Ratio

1:1

7 issues

Reading Comfort

~36 CPL

Narrow lines
48px
h1
60px
h2
36px
h3
24px
h4
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 29/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 7 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.4x larger than body text.

Buy on MyFontsFlesch 29

Color Palette

11 unique colors
Light
#ffffff
Background· 27.700000000000003%
#fea036
Primary· 16.5%
#ffa4a8
Accent· 10.7%
#ffa562
Accent· 9%
#1e1821
Secondary· 7.8%
#d0b9a9
Secondary· 6.5%
#5b285a
Secondary· 4.5%
#836563
Secondary· 4.5%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

1
MarketoEnterprise

Email marketing and automation platforms

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

5

Categories

6

Total Tools

3

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

24 Resources

20
Scripts
4
Styles
20
Async
0
Defer

Top Script Sources

snap.licdn.com(18)rules.quantcount.com(1)munchkin.marketo.net(1)

Website Identity

Braze Customer Engagement Platform

Power customer-centric interactions between consumers and brands in real-time.

www.braze.com/
17 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen-us

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Last analyzed: 09 Sept 2026 at 09:54

Historical Analysis & Change Tracking