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animalaid.org.uk

https://animalaid.org.uk· First analyzed 12 May 2026· Updated 12 May 2026
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animalaid.org.uk
Desktop screenshot of animalaid.org.uk
Mobile screenshot of animalaid.org.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.67.199.253

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

andy.ns.cloudflare.com.rita.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
260 ms10%
Speed Index
338 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
19 KB
70 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv5.9
cms
animalaidCustom

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

11 Technologies Detected

Plugins

3
WooCommerce
Page List
Duracelltomi Google Tag Manager

Analytics

2
Google Analytics
Facebook Pixel

Libraries

1
jQueryv3.4.1

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
TikTok Pixel

CDN

1
Cloudflare

SEO Analysis

A83/100
26
3
1
Meta Tags4/15
Content11/12
Headings8/8
Technical24/25
E-E-A-T7/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile4/4
Indexability3/3
A
animalaid.org.ukanimalaid.org.uk

Animal Aid

No description available for this page.

Title Length10 chars

Recommended: 50-60 chars (~58px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing meta description — important for click-through rates in SERPs

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

2 rules

Local SEO

Local Search Readiness

27/100
Needs Work
8 8 1

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AI & LLM Readiness

C65/100
Bot Access
20/25
Machine Read.
12/25
Schema Data
15/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
blockquotesnavheader/footer
Text ratio:6%
Words:1,004
Token eff.:Optimal
Sections/1K:18.9
Depth:3/5

Structured Data

6 JSON-LD
Article×1.2Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary273w
Descriptive Headingsavg 4.1w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
87/100
15
Passed
2
Critical
0
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
75/100
A+
2 mg
CO₂e / view
19.4 KB
Page Weight
95%
Cleaner Than
New Visitor
2 mg
vs
Returning (cached)
1 mg
Annual (10K/mo)
240 g
Emission Segments
Data Center
<0.001 g
Network
<0.001 g
Device
1 mg
Resource Breakdown
HTML
19.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

26%Critical
Interactive

HTTPS

WAF

62d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

14.04.2026

Valid Until

13.07.2026

Subject Alternative Names (1)

www.animalaid.org.uk

SHA-256 Fingerprint

AC:29:E9:AD:A2:B4:AD:1A:61:6E:D1:FB:7B:1C:E5:71:B7:E2:B1:A8...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9fa719bcfff9d618-CDG
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

animalaid-org-uk.mail.protection.outlook.com

Domain Information

animalaid.org.uk

DNSSEC
Not Enabled

Privacy & Compliance

Civic Cookie Control

Cookie Consent Banner
Civic Cookie Control
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Civic Cookie Control
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Satoshi + Montserrat

WCAG AA
70/100
Readability
/30
22/30

18px · LH 1.39

Hierarchy
/20
15/20

3.11x ratio · ✓ H1→H6

WCAG
/25
15/25

5.98:1 min contrast

Performance
/25
18/25

2 fonts · 6 req

Heading Font

Satoshi

Sans56px

Body Font

Montserrat

Sans18px

Contrast Ratio

5.98:1

WCAG AA (≥4.5:1)

Reading Comfort

~32 CPL

Narrow lines
56px
h1
48px
h2
28px
h3
28px
h4
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.39). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.1x larger than body text.

GGoogle FontsBuy on MyFontsFlesch 47

Color Palette

5 unique colors
4.08:1 AA Large Light
#ffffff
Background· 32.3%
#857b80
Other· 5.8%
#263238
Primary· 0%
#e3d6e8
Secondary· 51.29999999999999%
#3e223f
Secondary· 4.8%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
TikTok PixelMid-Market

Ad platforms and retargeting pixels

2

Categories

4

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

29 Resources

20
Scripts
9
Styles
6
Async
4
Defer

Top Script Sources

animalaid.org.uk(12)analytics.tiktok.com(3)connect.facebook.net(2)googletagmanager.com(1)ajax.googleapis.com(1)

Website Identity

Animal Aid

Animal Aid

NGO
info@animalaid.org.uk
01732 364546
www.animalaid.org.uk
Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

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Last analyzed: 12 May 2026 at 05:43

Historical Analysis & Change Tracking