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ampol.com.au

https://ampol.com.au· First analyzed 17 May 2026· Updated 17 May 2026
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ampol.com.au
Desktop screenshot of ampol.com.au
Mobile screenshot of ampol.com.au
Mobile

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Hosting Provider

Incapsula Inc

IP Address

45.60.78.20

Site Location

🇦🇺 Australiavia tld

Server Location

🇬🇧 London, United Kingdom

ASN

AS19551

Organization

Incapsula Inc

CDN

CDN

Nameservers

ns1-08.azure-dns.com.ns2-08.azure-dns.net.ns3-08.azure-dns.org.ns4-08.azure-dns.info.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
969 ms10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
112 requests
0–49
50–89
90–100

Architecture Stack

Hybrid
⚡ SSG
Frontend
Framework
Next.js
Infrastructure
Hosting
Incapsula Inc
CDN
CDN

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

9 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Advertising

2
LinkedIn AdsMicrosoft Advertising

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

SEO Analysis

C66/100
19
6
1
Meta Tags8/15
Content10/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images1/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
A
ampol.com.auampol.com.au

Home

Ampol – Australia’s leading fuel and convenience network since 1900. Discover petrol, EV charging, AmpolCard business solutions, everyday rewards, Foodary sn...

Description truncated.
Title Length4 chars

Recommended: 50-60 chars (~27px / 580px)

Description Length181 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (9/15) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

403 URLs

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

3/100
Poor
1 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D53/100
Bot Access
20/25
Machine Read.
18/25
Schema Data
0/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:849
Token eff.:Optimal
Sections/1K:17.7
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary29w
Descriptive Headingsavg 4.3w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
78/100
13
Passed
2
Critical
0
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
39/100
C
172 mg
CO₂e / view
1.4 MB
Page Weight
60%
Cleaner Than
New Visitor
197 mg
vs
Returning (cached)
98 mg
Annual (10K/mo)
20.7 kg
Emission Segments
Data Center
39 mg
Network
41 mg
Device
92 mg
Resource Breakdown
JavaScript
1.2 MB
Images
45.3 KB
CSS
94.3 KB
HTML
29.4 KB
Other
1.3 KB
Green Hosting Not Verified
Incapsula Inc
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

83%Very Good
Static / Informational

HTTPS

WAF

171d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1

Valid From

09.10.2025

Valid Until

04.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (5)

ampol.com.auampol.com.sgwww.ampol.com.sgwww.ampol.com.auwork.ampol.com.au

SHA-256 Fingerprint

6B:5E:46:5B:D8:E2:FD:F5:86:15:FB:D6:F2:A9:82:19:C8:14:EA:0D...

Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🟡 30s(public, must-revalidate, max-age=30)
connection
keep-alive
content-encoding
📦 Gzip(gzip)
content-type
text/html
date
Sun, 17 May 2026 10:46:22 GMT
etag
"81500938"
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mxa-005db801.gslb.pphosted.com
mxb-005db801.gslb.pphosted.com

Domain Information

ampol.com.au

Last Updated

06.12.2025

Registrar

Corporation Service Company (Aust) Pty Ltd

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
62/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

MarkOT-Book

WCAG Partial
75/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
17/20

3x ratio · ✓ H1→H6

WCAG
/25
14/25

4.17:1 min contrast

Performance
/25
20/25

1 font · 1 req

Heading Font

MarkOT-Book

Sans48px

Body Font

MarkOT-Book

Sans16px

Contrast Ratio

4.17:1

6 issues

Reading Comfort

~37 CPL

Narrow lines
48px
h1
32px
h2
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 4.2:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.0x larger than body text.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 52

Color Palette

10 unique colors
18.11:1 AAA Light
#ffffff
Background· 26.299999999999997%
#191515
Text· 5.6%
#18249c
Primary· 0%
#833733
Secondary· 2.9%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

4
Facebook PixelMid-Market
LinkedIn AdsEnterprise
Microsoft AdsEnterprise
Reddit PixelMid-Market

Ad platforms and retargeting pixels

2

Categories

7

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

23 Resources

20
Scripts
3
Styles
16
Async
4
Defer

Top Script Sources

googletagmanager.com(5)local(4)clarity.ms(2)connect.facebook.net(2)scripts.clarity.ms(1)

Website Identity

ampol.com.au

Location detected: 🇦🇺 Australiavia tld
Corporation Service Company (Aust) Pty Ltden-au

Sponsored

Last analyzed: 17 May 2026 at 10:46

Historical Analysis & Change Tracking