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amersports.com

https://amersports.com· First analyzed 06 May 2026· Updated 06 May 2026
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amersports.com
Desktop screenshot of amersports.com
Mobile screenshot of amersports.com
Mobile

Sponsored

Hosting Provider

Incapsula Inc

IP Address

192.230.74.108

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS19551

Organization

Incapsula Inc

Server

Nginx

CDN

CDN

Nameservers

obs.ns1.fr.ns2.observatoiredesmarques.fr.ns3.nameshield.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
634 ms10%
Speed Index
824 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
68 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
amer-sports fsev1.0Custom
by Karhu Helsinki Oy

Technology Stack

10 Technologies Detected

Plugins

4
Karhu SearchKarhu Js BlocksWpo365 LoginHcaptcha For Forms And More

Analytics

2
Google Analytics
Matomo

Libraries

1
jQueryv3.7.1

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Web Servers

1
Nginx

SEO Analysis

B78/100
23
6
0
Meta Tags14/15
Content8/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images4/7
Links2/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
A
amersports.comamersports.com

Global group of iconic sports and outdoor brands | Amer Sports

Amer Sports is a global group of the world’s most recognized and respected sports and outdoor brands that are loved and trusted by millions.

Title Length62 chars

Recommended: 50-60 chars (~379px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    748 URLs

    robots.txt

    5 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    16/100
    Poor
    5 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D53/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    7/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    header/footer
    Text ratio:3%
    Words:422
    Token eff.:Optimal
    Sections/1K:16.6
    Depth:1/5

    Structured Data

    3 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary27w
    Descriptive Headingsavg 4w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    95/100
    18
    Passed
    0
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    41/100
    D
    277 mg
    CO₂e / view
    2.2 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    316 mg
    vs
    Returning (cached)
    158 mg
    Annual (10K/mo)
    33.2 kg
    Emission Segments
    Data Center
    62 mg
    Network
    66 mg
    Device
    148 mg
    Resource Breakdown
    JavaScript
    121.2 KB
    Images
    1.9 MB
    CSS
    107.6 KB
    HTML
    17.1 KB
    Green Hosting Not Verified
    Incapsula Inc
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    144d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    13.03.2026

    Valid Until

    27.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.amersports.comamersports.com

    SHA-256 Fingerprint

    ED:8D:93:CD:32:45:7F:72:4E:58:DF:98:CA:A8:53:09:06:52:78:A5...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, must-revalidate, max-age=0, no-store, private)
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    upgrade-insecure-requests
    content-type
    text/html; charset=UTF-8
    date
    Wed, 06 May 2026 15:34:09 GMT
    expires
    Wed, 11 Jan 1984 05:00:00 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    75

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (4)

    mx07-00153e01.pphosted.com
    mxb-00153e01.gslb.pphosted.com
    mxa-00153e01.gslb.pphosted.com
    mx08-00153e01.pphosted.com

    Domain Information

    amersports.com

    Domain Age
    25y 9m

    Created

    02.08.2000

    Expires

    02.08.2026

    Last Updated

    31.07.2025

    Registrar

    Nameshield SAS

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    81/100
    Mobile Friendly8 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    ff-din-cond + ff-din

    WCAG Partial
    65/100
    Readability
    /30
    24/30

    16px · LH 1.63

    Hierarchy
    /20
    15/20

    2.75x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    12/25

    3 fonts

    Heading Font

    ff-din-cond

    Sans44px

    Body Font

    ff-din

    Sans16px

    Contrast Ratio

    1:1

    12 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    44px
    h1
    40px
    h2
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    Buy on MyFontsFluid Type (rem)Flesch 46

    Color Palette

    10 unique colors
    5.12:1 AA Light
    #ffffff
    Background· 21.599999999999998%
    #5f726a
    Secondary· 4.4%
    #002856
    Primary· 22.600000000000005%
    #080f0a
    Primary· 13.399999999999999%
    #3a472e
    Secondary· 10.4%
    #1c1f0e
    Secondary· 9.3%
    #1e2e28
    Secondary· 3.1%
    #041f33
    Accent· 3%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    15 Resources

    12
    Scripts
    3
    Styles
    2
    Async
    2
    Defer

    Top Script Sources

    amersports.com(10)cdn.cookielaw.org(1)local(1)

    Website Identity

    Amer Sports

    Organization

    Amer Sports is a global group of the world’s most recognized and respected sports and outdoor brands that are loved and trusted by millions.

    www.amersports.com/
    25 years old
    Location detected: 🇺🇸 United Statesvia ip
    Nameshield SASen-US

    Social Profiles

    InstagramLinkedIn

    Sponsored

    Last analyzed: 06 May 2026 at 15:34

    Historical Analysis & Change Tracking