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americanpetproducts.org

https://americanpetproducts.org· First analyzed 27 Apr 2026· Updated 27 Apr 2026
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americanpetproducts.org
Desktop screenshot of americanpetproducts.org
Mobile screenshot of americanpetproducts.org
Mobile

Sponsored

Hosting Provider

HubSpot CMS
hubspot.com

IP Address

199.60.103.56

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Cambridge, United States

ASN

AS209242

Organization

HubSpot, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

anastasia.ns.cloudflare.com.kirk.ns.cloudflare.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
21.5 MB
141 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
HubSpot CMS

Technology Stack

14 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Libraries

2
jQueryv3.7.1
AOS

Other

2
AOS (Animate On Scroll)Lottie

UI Components

1
Slick Carousel

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

CDN

1
Cloudflare

SEO Analysis

C68/100
19
10
0
Meta Tags12/15
Content10/12
Headings5/8
Technical18/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
A
americanpetproducts.orgamericanpetproducts.org

Leading Pet Industry Association | American Pet Products Association

Welcome to American Pet Products Association (APPA) – Your community for pet industry insights, networking and events, and pet business resources.

Title Length68 chars

Recommended: 50-60 chars (~406px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (0)

    10 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    305 URLs

    robots.txt

    6 rules

    Local SEO

    Local Search Readiness

    7/100
    Poor
    2 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    0/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:962
    Token eff.:Optimal

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary5163w
    Descriptive Headingsavg 4.8w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    11
    Passed
    4
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    20/100
    F
    2.72 g
    CO₂e / view
    21.5 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    3.11 g
    vs
    Returning (cached)
    1.55 g
    Annual (10K/mo)
    326.5 kg
    Emission Segments
    Data Center
    608 mg
    Network
    653 mg
    Device
    1.46 g
    Resource Breakdown
    JavaScript
    430.1 KB
    Images
    13.2 MB
    CSS
    7.8 MB
    Fonts
    893 B
    HTML
    30.0 KB
    Other
    867 B
    Green Hosting Not Verified
    HubSpot CMS
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    66%Fair
    Interactive

    HTTPS

    WAF

    31d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    28.02.2026

    Valid Until

    29.05.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    americanpetproducts.org

    SHA-256 Fingerprint

    F6:94:5C:0E:8B:48:E2:8D:91:27:A0:56:3A:06:B5:13:90:B6:5A:BD...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 5s(s-maxage=36000, max-age=5)
    cf-ray🇮🇹 Milan
    9f30d11249760cd8-MXP
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    upgrade-insecure-requests
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    us-smtp-inbound-2.mimecast.com
    us-smtp-inbound-1.mimecast.com

    Domain Information

    americanpetproducts.org

    Domain Age
    18y 1m

    Created

    03.03.2008

    Expires

    03.03.2029

    Last Updated

    29.06.2024

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly61 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Lato

    WCAG Partial
    64/100
    Readability
    /30
    24/30

    18px · LH 1.67

    Hierarchy
    /20
    14/20

    2.67x ratio

    WCAG
    /25
    10/25

    1:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 7 req

    Heading Font

    Lato

    Sans48px

    Body Font

    Lato

    Sans18px

    Contrast Ratio

    1:1

    24 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    48px
    h1
    52px
    h2
    50px
    h3
    24px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ⚠️ Hard to read: Flesch score 40/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 24 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.7x larger than body text.

    ⚠️ Text justify detected: Justified text creates uneven word spacing, hurting readability on web.

    GGoogle FontsFlesch 40

    Color Palette

    7 unique colors
    Light
    #0076be
    Primary· 25%
    #1468a2
    Accent· 17.8%
    #2d4965
    Primary· 17%
    #225a86
    Accent· 10.4%
    #8ea4ab
    Secondary· 7.7%
    #061751
    Accent· 6.4%

    Business & Marketing Stack

    7 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Marketing Automation

    1
    MarketoEnterprise

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    5

    Categories

    7

    Total Tools

    2

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    16
    Async
    0
    Defer

    Top Script Sources

    connect.facebook.net(10)googletagmanager.com(3)snap.licdn.com(2)munchkin.marketo.net(1)js.hs-banner.com(1)

    Website Identity

    americanpetproducts.org

    18 years old
    Location detected: 🇺🇸 United Statesvia ip
    Network Solutions, LLC📧 Mimecasten

    Sponsored

    Last analyzed: 27 Apr 2026 at 21:11

    Historical Analysis & Change Tracking